UX/UI Designer at Qatar Living

Participated in grooming sessions with cross-functional teams to align on business goals and product redesign strategies. Defined product specifications and user stories with product managers and documented them in Jira. Directed UX research initiatives including research, user interviews, persona development, and mapping user journeys to enhance customer experience. Collaborated with designers and frontend engineers for seamless alignment between website interactions and Figma designs. Worked in an Agile environment, driving continuous improvements and process optimizations. Implemented A/B testing on search result pages, increasing click-through rates by 50%. Designed high-fidelity prototypes and conducted usability tests, improving task completion rates by 35%. Created intuitive and engaging interfaces across mobile platforms and browsers, leading to a 20% boost in customer satisfaction and reduction in user complaints.

UX/UI Designer at The Blue Group

Redesigned the redeem program mobile app for sports brands by conducting heuristic evaluations to study access issues with vouchers and discounts, reducing checkout delays. Collaborated with cross-functional teams for requirements gathering to redesign the TBG website, intranet portals, and developed them on WordPress. Instituted user-centered design principles and usability best practices across projects ensuring consistency and success. Responsible for on-time delivery and quality of all user experience deliverables from strategy to deployment. Produced and edited photographic assets for social media and e-commerce websites.

Senior Web Designer at Lusail Media

Led client corporate branding and established online presence by translating brand identity to web. Designed and developed responsive websites using Photoshop, Illustrator, and Figma; delivered static pages with WordPress and Divi Builder, HTML5, CSS, and Bootstrap. Successfully completed projects for clients including Artist Qatar, C Wallet, Blue Penguin Animation, and SWAC Qatar. Diagnosed and resolved front-end issues, improving website performance and user experience.

Visual Designer at IBM

Collaborated in brainstorming sessions to design solutions for reinsurance analytics focusing on efficient large-scale data management. Translated high-fidelity wireframes into visually appealing designs using Photoshop, ensuring functionality and aesthetics. Designed responsive iPad interfaces for a fleet management app and optimized client demos with simulators to showcase real-time functionality. Ensured brand consistency across projects applying design principles centered on simplicity, usability, and uniformity. Worked with developers to resolve responsive UI issues for seamless design implementation. Designed and developed intranet and wiki portals for sales and software teams to improve internal communication and collaboration.

Senior Web Designer at Oracle

Redesigned and optimized Oracle University website for faster load times and improved responsiveness. Implemented WCAG 2.1 Level AA accessibility standards while designing and developing static marketing pages ensuring ADA compliance. Created robust design systems and components to ensure consistent, pixel-perfect implementation across regions. Managed MARCOM projects including responsive landing pages, email newsletters, and marketing materials while collaborating with global teams for campaign execution and performance tracking.