Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a global UI/UX designer with eight years of experience in web and mobile design. Originally from Hong Kong, I have worked remotely with international teams and gained strong cross-cultural experience. I specialize in turning ideas and data into user-friendly, accessible, and visually engaging interfaces. Now based in Zurich, I bring a global perspective and adaptability to every project.…

Hiu Tong Yeung Cherry

UX Designer, UI Designer, Product Designer, +2





I'm a global UI/UX designer with eight years of experience in web and mobile design. Originally from Hong Kong, I have worked remotely with international teams and gained strong cross-cultural experience. I specialize in turning ideas and data into user-friendly, accessible, and visually engaging interfaces. Now based in Zurich, I bring a global perspective and adaptability to every project.…

Available to hire

I’m a global UI/UX designer with eight years of experience in web and mobile design. Originally from Hong Kong, I have worked remotely with international teams and gained strong cross-cultural experience. I specialize in turning ideas and data into user-friendly, accessible, and visually engaging interfaces. Now based in Zurich, I bring a global perspective and adaptability to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

German

Beginner

Work Experience

UX/UI Product Design Consultant at FWD Insurance (by Oakham Partners Limited’s contract)

February 1, 2024 - Present

Led the design of multi-country B2B insurance agent mobile/tablet applications by transforming complex insurance deal processes into integrated user journeys and intuitive Figma prototypes. Explored and developed AI-powered agent tools to assist real-time proposal creation and product information retrieval, deployed internationally with positive agent feedback. Maintained and refined a corporate-level design system with design tokens to ensure consistency and scalability.

Assistant Manager Product Designer at FWD Insurance

February 1, 2024 - August 17, 2025

Designed and transformed complex insurance product purchasing journeys into fast, seamless digital experiences on B2C insurance e-commerce websites. Led comprehensive user testing sessions to gather actionable feedback for usability improvements. Established and maintained a corporate-level design system ensuring brand consistency across regions and scalable components. Continuously iterated and optimized products using user insights, business objectives, and emerging industry trends. Collaborated with developers, product managers, and marketing teams globally to align project goals. Boosted conversion rates significantly through data-driven design strategies including heat maps and conversion funnel analysis.

Senior UI/UX Designer at Green Tomato Limited

January 1, 2021 - August 17, 2025

Led projects within banking domain including investment funds, credit cards, and account management, balancing user needs and business goals. Contributed to end-to-end design processes ensuring alignment with client objectives and industry standards. Mentored and guided a team of 4 junior designers to foster professional development and improve team productivity. Exceeded client requirements resulting in extended project engagements and prolonged business relationships. Delivered projects via agile methodologies.

Web Designer at Webs s'up Production Company

July 1, 2017 - August 17, 2025

Designed and executed cross-media campaigns and advertisements including idea development, storyboarding, and graphic design. Collaborated closely with developers to gain fundamental understanding of web technologies (HTML, CSS) for website development.

Internship Digital Designer at South China Morning Post

August 29, 2014 - August 17, 2025

Designed and developed marketing campaigns and events during internship.