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I’m a brand and marketing designer with 8+ years building visual identities, campaign systems, and design infrastructure inside fast-scaling B2B tech companies and agencies. I excel at translating briefs into polished, conversion-focused assets while maintaining craft and consistency across channels and markets. I’m hands-on with AI image and video tools (Midjourney, Firefly, Runway, Higgsfield) and fluent in Adobe Creative Suite, Figma, After Effects, and front-end tooling. I think in outcomes, not deliverables. I thrive in both structured brand frameworks and blank-canvas projects, collaborating with founders and cross-functional teams to drive business results through visuals that engage, convert, and scale globally.…I’m a brand and marketing designer with 8+ years building visual identities, campaign systems, and design infrastructure inside fast-scaling B2B tech companies and agencies. I excel at translating briefs into polished, conversion-focused assets while maintaining craft and consistency across channels and markets. I’m hands-on with AI image and video tools (Midjourney, Firefly, Runway, Higgsfield) and fluent in Adobe Creative Suite, Figma, After Effects, and front-end tooling. I think in outcomes, not deliverables. I thrive in both structured brand frameworks and blank-canvas projects, collaborating with founders and cross-functional teams to drive business results through visuals that engage, convert, and scale globally.

Shafhaff Fafust

Brand Designer, UI Designer, Graphic Designer, +2

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I’m a brand and marketing designer with 8+ years building visual identities, campaign systems, and design infrastructure inside fast-scaling B2B tech companies and agencies. I excel at translating briefs into polished, conversion-focused assets while maintaining craft and consistency across channels and markets. I’m hands-on with AI image and video tools (Midjourney, Firefly, Runway, Higgsfield) and fluent in Adobe Creative Suite, Figma, After Effects, and front-end tooling. I think in outcomes, not deliverables. I thrive in both structured brand frameworks and blank-canvas projects, collaborating with founders and cross-functional teams to drive business results through visuals that engage, convert, and scale globally.…I’m a brand and marketing designer with 8+ years building visual identities, campaign systems, and design infrastructure inside fast-scaling B2B tech companies and agencies. I excel at translating briefs into polished, conversion-focused assets while maintaining craft and consistency across channels and markets. I’m hands-on with AI image and video tools (Midjourney, Firefly, Runway, Higgsfield) and fluent in Adobe Creative Suite, Figma, After Effects, and front-end tooling. I think in outcomes, not deliverables. I thrive in both structured brand frameworks and blank-canvas projects, collaborating with founders and cross-functional teams to drive business results through visuals that engage, convert, and scale globally.

Available to hire

I’m a brand and marketing designer with 8+ years building visual identities, campaign systems, and design infrastructure inside fast-scaling B2B tech companies and agencies. I excel at translating briefs into polished, conversion-focused assets while maintaining craft and consistency across channels and markets. I’m hands-on with AI image and video tools (Midjourney, Firefly, Runway, Higgsfield) and fluent in Adobe Creative Suite, Figma, After Effects, and front-end tooling. I think in outcomes, not deliverables.

I thrive in both structured brand frameworks and blank-canvas projects, collaborating with founders and cross-functional teams to drive business results through visuals that engage, convert, and scale globally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hebrew (modern)

Fluent

French

Intermediate

German

Beginner

Work Experience

UI & Brand Designer at Soffer Interactive

July 1, 2023 - September 30, 2024

Designed and shipped campaign assets across multiple B2B client accounts, ensuring brand standards across digital, interactive, and print formats. Built scalable Figma component systems for cross-functional marketing teams, cut routine design turnaround, and enabled faster channel-specific production. Produced conversion-focused landing page variants informed by A/B test data and developed motion assets for digital campaigns and app-store–ready UI screens aligned with each client’s brand framework.

Brand & Marketing Designer at Freelance

July 1, 2023 - Present

Drove a 28% average engagement lift across client accounts by building audience-specific campaign systems with consistent visual language across digital, social, and paid channels. Reduced design production time by 30% by integrating AI generation tools into active workflows, documenting performance and recommending tools by output type. Built end-to-end visual identity systems for clients covering logo marks, typography, color palettes, brand strategy and guidelines, scaled across digital and print touchpoints. Designed and shipped responsive websites and landing pages in Figma and Framer, and streamlined front-end production to minimize handoff.

Art Director & UI Designer at Datarails

May 1, 2020 - July 31, 2023

Led the full in-house rebrand and owned marketing touchpoints across four international markets. Built a component-based design system with tokens, typography, and color architecture that scaled across website, social, email, and outbound channels. Directed production of performance ads, LinkedIn campaigns, webinar visuals, event materials, and environmental branding across the US and UK, contributing to a 40% increase in customer engagement over twelve months. Managed the full physical brand footprint, including OOH, billboards, conference booths, and office branding.