Available to hire
I am an experienced Art Director with 10 years of creating campaigns for global brands and leading teams across Southeast Asia. I excel in collaboration, client interfacing, and managing creative teams. Currently, I am transitioning into a UX Designer role to combine my expertise in art direction with a passion for user-centric, client-focused corporate experiences and seamless end-to-end digital designs.
I have worked extensively on UX projects involving AI-powered platforms, mobile applications, and e-commerce redesigns, collaborating closely with teams to deliver user research, usability testing, wireframing, and prototyping. I am passionate about turning ideas into memorable and meaningful user experiences and continuously seek to innovate in both digital and physical campaign spaces.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Senior Art Director at DK Studio Pte. Ltd
January 1, 2020 - PresentLed a team to create innovative event and media campaigns by collaborating on ideas and applying technical skills in integration, design, and execution while staying updated on media trends. Managed designers' output for high-profile clients such as Montblanc, Porsche, and OCBC. Analyzed data to develop solutions for complex marketing challenges.
Art Director at Pico Pixel Pte. Ltd
January 1, 2020 - August 18, 2025Led campaigns, managed accounts, and collaborated with clients. Specialized in digital advertising, branding, UI design, and video content. Managed projects for clients like Home Team, Danone, and Marina Bay Carnival. Skilled in mockups, design structuring, and end-to-end project coordination.
Senior Art Director at DK Studio Pte. Ltd
January 1, 2020 - PresentLed a team creating innovative event and media campaigns, collaborating on ideas and applying technical skills in integration, design, and execution while staying updated on media trends. Managed designers' outputs for high-profile clients such as Montblanc, Porsche, and OCBC. Analyzed data to develop solutions for complex marketing challenges.
Art Director at Pico Pixel Pte. Ltd
January 1, 2020 - August 28, 2025Led campaigns, managed accounts, and collaborated with clients. Skilled in digital advertising, branding, UI design, and video content. Managed projects for clients including Home Team, Danone, and Marina Bay Carnival. Specialized in mockups, design structuring, and end-to-end project coordination.
Senior Art Director at DK Studio Pte. Ltd
January 1, 2020 - PresentLed a team to create innovative event and media campaigns, collaborating on ideas and applying technical skills in integration, design, and execution while staying updated on media trends. Managed designers' output for high-profile clients like Montblanc, Porsche, and OCBC. Analyzed data to develop solutions for complex marketing challenges.
Art Director at Pico Pixel Pte. Ltd
December 31, 2019 - August 28, 2025Led campaigns, managed accounts, and collaborated with clients. Skilled in digital advertising, branding, UI design, and video content. Managed projects for clients like Home Team, Danone, and Marina Bay Carnival. Specialized in mockups, design structuring, and end-to-end project coordination.
Education
Certificate in User Experience Design at General Assembly
January 1, 2024 - August 1, 2024Certificate in Digital Marketing at Squared Online by Google
January 1, 2022 - January 1, 2022Certificate in Professional Business Writing at British Council
January 1, 2022 - January 1, 2022Diploma in Graphic Design at Malaysia Institute of Art (MIA)
January 1, 2003 - August 18, 2025Certificate in User Experience Design Immersive Course at General Assembly
January 1, 2024 - August 1, 2024Certificate in Digital Marketing at Squared Online by Google
January 1, 2022 - January 1, 2022Certificate in Professional Business Writing at British Council
January 1, 2022 - January 1, 2022Diploma in Graphic Design at Malaysia Institute of Art (MIA)
January 1, 2003 - August 28, 2025Certificate in User Experience Design Immersive Course at General Assembly
August 1, 2024 - August 31, 2024Certificate in Digital Marketing at Squared Online by Google
January 1, 2022 - December 31, 2022Certificate in Professional Business Writing at British Council
January 1, 2022 - December 31, 2022Diploma in Graphic Design at Malaysia Institute of Art (MIA)
January 1, 2003 - August 28, 2025Qualifications
Certificate in User Experience Design Immersive Course
January 1, 2024 - August 1, 2024Certificate in Digital Marketing
January 1, 2022 - January 1, 2022Certificate in Professional Business Writing
January 1, 2022 - January 1, 2022Certificate in User Experience Design Immersive Course
January 1, 2024 - August 1, 2024Certificate in Digital Marketing
January 1, 2022 - August 28, 2025Certificate in Professional Business Writing
January 1, 2022 - August 28, 2025Certificate in User Experience Design Immersive Course
August 1, 2024 - August 28, 2025Certificate in Digital Marketing
January 1, 2022 - August 28, 2025Certificate in Professional Business Writing
January 1, 2022 - August 28, 2025Industry Experience
Media & Entertainment, Retail, Financial Services, Healthcare, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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