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I am a creative and trend-driven content consultant with a passion for lifestyle, fashion, social media, and TikTok. Skilled in producing engaging video and photo content across platforms, I have a sharp eye for trends and a deep understanding of brand building. From concept to creation, I bring high energy, creativity, and strategic thinking to every project. I have extensive experience producing and directing creative campaigns on TikTok, Meta, and YouTube, leading agency collaborations, and strengthening partnerships with key e-commerce platforms. I am passionate about driving brand engagement and awareness through innovative content and strategic social media management.…I am a creative and trend-driven content consultant with a passion for lifestyle, fashion, social media, and TikTok. Skilled in producing engaging video and photo content across platforms, I have a sharp eye for trends and a deep understanding of brand building. From concept to creation, I bring high energy, creativity, and strategic thinking to every project. I have extensive experience producing and directing creative campaigns on TikTok, Meta, and YouTube, leading agency collaborations, and strengthening partnerships with key e-commerce platforms. I am passionate about driving brand engagement and awareness through innovative content and strategic social media management.

Natalie Lopez Eklund

Content Producer, Content Strategist, Digital Marketer, +2

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I am a creative and trend-driven content consultant with a passion for lifestyle, fashion, social media, and TikTok. Skilled in producing engaging video and photo content across platforms, I have a sharp eye for trends and a deep understanding of brand building. From concept to creation, I bring high energy, creativity, and strategic thinking to every project. I have extensive experience producing and directing creative campaigns on TikTok, Meta, and YouTube, leading agency collaborations, and strengthening partnerships with key e-commerce platforms. I am passionate about driving brand engagement and awareness through innovative content and strategic social media management.…I am a creative and trend-driven content consultant with a passion for lifestyle, fashion, social media, and TikTok. Skilled in producing engaging video and photo content across platforms, I have a sharp eye for trends and a deep understanding of brand building. From concept to creation, I bring high energy, creativity, and strategic thinking to every project. I have extensive experience producing and directing creative campaigns on TikTok, Meta, and YouTube, leading agency collaborations, and strengthening partnerships with key e-commerce platforms. I am passionate about driving brand engagement and awareness through innovative content and strategic social media management.

Available to hire

I am a creative and trend-driven content consultant with a passion for lifestyle, fashion, social media, and TikTok. Skilled in producing engaging video and photo content across platforms, I have a sharp eye for trends and a deep understanding of brand building. From concept to creation, I bring high energy, creativity, and strategic thinking to every project.

I have extensive experience producing and directing creative campaigns on TikTok, Meta, and YouTube, leading agency collaborations, and strengthening partnerships with key e-commerce platforms. I am passionate about driving brand engagement and awareness through innovative content and strategic social media management.

Skills

Photo

Social Media Design

Video Advert

Experience Level

Photo

Expert

Social Media Design

Expert

Video Advert

Expert

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Content & Marketing Manager | Global Digital Manager at Magnowlia

October 1, 2024 - Present

Led all marketing efforts from brand positioning to strategic launches. Developed and executed a comprehensive marketing strategy including social media, paid social and website design projects. Established compelling brand presence, attracted new customers, and built strong foundations for market entry. Currently leading a comprehensive project to redefine brand identity, optimize social media presence, SEO, and create new strategy and campaign calendar for the upcoming year. Collaborating on refining messaging, targeting and engagement tactics to ensure a competitive edge.

Freelance Content Creator at Zimply & Magnowlia

September 1, 2023 - Present

Led and managed end-to-end creative campaigns for H&M overseeing every phase from concept development to production and delivery. Responsible for leading and managing launches of H&M MOVE, H&M Pride, and Fall Fashion campaigns across 40+ international markets. Planned and led content video production across META, TikTok, YouTube and Display platforms. Managed tight timelines ensuring on-time delivery. Optimized content for each platform driving engagement and performance while adhering to brand guidelines and strategic goals.

Content & Marketing Lead Strategist at Assa Abloy Orifarm

September 1, 2023 - Present

Produced and directed creative visions for campaigns across TikTok, Meta, YouTube driving brand engagement and awareness. Edited campaign material and content creation. Led agency collaborations, defined creative briefs, timelines, and requirements to deliver impactful campaigns. Strengthened partnerships with key e-commerce platforms increasing brand visibility. Launched Coldycina and Minoxidil campaigns, surpassing sales forecasts by 4x and 8x gaining significant market share. Worked closely with clients on a project basis to define and establish brand identities and optimize social media strategies.

Digital Marketing Manager at Zimply

August 31, 2023 - August 18, 2025

Led strategic content creation initiatives resulting in increased engagement and brand visibility. Developed and implemented comprehensive digital marketing strategies aligned with business goals. Launched strategies for international markets. Role was for 6 months due to company restructuring and acquisition.

Project Manager at Edisen (Chimney)

January 31, 2023 - August 18, 2025

Planned and led content video production across META, TikTok, YouTube, and Display platforms. Managed timelines and ensured on-time delivery. Optimized content for platform-specific engagement and performance aligned with brand guidelines.

PR and Social Media Coordinator (Internship) at Patriksson Group

June 30, 2021 - August 18, 2025

External monitoring of content campaigns on META, Pinterest and TikTok, matching influencers to brands. Provided strategic advice for campaign activation and content creation producing high quality videos for customers. Worked hands-on with social media planning and creation for brands including Arket, Tiger of Sweden, Louis Vuitton, Calvin Klein, Kicks, Cartier, and New Balance. Boosted media relations, pitched creative launch ideas, and helped bring brand events to life with sharp eye for trends and storytelling.