Available to hire
An Experienced Digital expert with extensive experience across all areas of eCommerce. I have played a key role in several exciting, large scale & global projects, covering both client and agency side.\n\nVery familiar with Salesforce Ecosystem covering SFCC/SFMC/SF. Focused on delivering projects on time and within budget, forward thinking, innovative, problem solving & technically skilled, passionate about digital, emerging technology and web trends.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Omnichannel Specialist at Stella McCartney
September 1, 2024 - PresentLeading Digital and IT projects including new CRM customer journeys in SFMC, SFCC B2C Architecture, website UX enhancements, content and new features. Migrating OMS from Drop to Global-E. Enhancing User Type Data Flow between Salesforce, Power BI and DWH. Updating cartridges for PayPal & Klarna. Salesforce Ecosystem management including Admin/User management. Setting up Jobs for Price import and PIM import. In-store App rollout on Service Cloud. Implementing notify-me-when-back-in-stock and express checkout via PDP.
Omnichannel Specialist SFCC/SFMC/SFDC at Stella McCartney
September 1, 2024 - PresentLed digital and IT projects including new CRM customer journeys in SFMC, SFCC B2C architecture, website UX enhancements, content, and new features. Managed OMS migration. Enhanced user data flows between Salesforce, PowerBI, and data warehouse. Updated payment cartridges, managed Salesforce ecosystem, and Salesforce administration. Rolled out in-store app on Service Cloud and implemented notify me and express checkout functionalities.
Salesforce Solution Architect at Tata Consultancy Services (Jaguar Land Rover project)
April 30, 2024 - August 18, 2025Provided Salesforce solutions for reporting and analytics, defined data flow and user journey touchpoints, and integrated Tableau and SFMC with Salesforce Core and GCP. Managed UAT processes, documented workflows, and oversaw SFCC PWA build including GA4 and Google Tag Manager implementation. Collaborated daily with architects, developers, consultants, scrum masters, and testers as well as clients.
SFCC Specialist/Webmaster at L’Oreal
April 30, 2024 - August 18, 2025Managed content across various brands for EMEA markets using SFCC page designer and business manager. Enhanced content and SEO to drive organic traffic. Configured promotions, campaigns, and coupon codes. Worked towards tight deadlines ensuring on-time delivery and collaborated across digital areas for site redesign launches and BAU content management.
SFCC Specialist/Webmaster at L’Oréal
April 1, 2024 - PresentManaging content across various brands for EMEA markets. Using SFCC Page Designer, content assets and slots. Enhancing content and driving organic traffic. Applying best SEO practices. Configuring Promotions, campaigns and coupon codes; very familiar with all components within Business Manager. Working toward tight deadlines and delivering on time.
Lead Digital Project Manager/Business Analyst at L’Oreal
August 31, 2023 - August 18, 2025Managed BAU content, product and campaign launches, website management, SEO, CMS, A/B testing, and CRO. Oversaw Salesforce Commerce Cloud configuration and webmastering. Led sprint planning, risk management, requirement gathering, and Jira board management. Coordinated offshore development teams to deliver projects on time and managed stakeholder expectations and communications.
Salesforce Solution Architect at TCS (Jaguar Land Rover)
August 1, 2023 - April 30, 2024Providing Salesforce solutions for reporting and analytics. Defining all user touchpoints for dataflow modelling & data mapping to capture end-to-end user journey. Connecting Tableau & SFMC with Salesforce Core and GCP. Collaborating with testers & tech leads on UAT processes. Documenting all processes and communicating to stakeholders. Overseeing SFCC PWA build including GA4 & Google Tag Manager implementation based on SDR.
Lead Front End Developer at Orlebar Brown
December 31, 2021 - August 18, 2025Developed front-end UI, content, landing pages, and forms using JavaScript, jQuery, SASS, and HTML5 within Agile environments. Managed code optimization and collaborated on weekly sprints and scrums. Utilized Git and Jira for code and project management.
Lead Front End Developer/Webmaster at L’Oreal
December 31, 2021 - August 18, 2025Performed front-end development using JS, jQuery, SASS, and HTML5. Managed SFCC web mastering, SEO configurations, product merchandising, and email development. Delivered pixel-perfect wireframe and design implementations. Worked in Agile environments managing sprints and using Git and Jira. Responsible for page speed optimization and front end architectural consulting.
Lead Digital Project Manager/BA at L’Oréal
January 1, 2021 - August 31, 2023Overseeing BAU content, product & campaign launches. Website management and performance reporting. UI/UX, SEO, CMS, AB testing, CRO, GA4/GTMS. SFCC configuration and webmastering. Sprint planning, project management & timelines. Requirements gathering, risk management. Web migrations & integrations. Managing multiple projects concurrently. Onboarding & liaising with third parties. Jira board management; Agile workflow with offshore dev teams; UAT & regression; stakeholder & resource management.
Lead Front End Dev at Orlebar Brown
January 1, 2019 - December 31, 2021Lead Front End Dev focusing on content, landing pages, UI, forms and BAU. SFCC development, code optimization, pixel-perfect delivery of designs; Agile environment with weekly sprints and daily scrums; Git & JIRA.
Lead Front End Developer at Fenwick
December 31, 2018 - August 18, 2025Delivered front-end development on JS, jQuery, SASS, HTML5 for content, product pages, and UI forms. Ensured code optimization and pixel-perfect design implementation. Worked in Agile teams with regular sprints and daily scrums, utilizing Git and Jira.
Senior Front End Developer at Jack Wills
January 31, 2018 - August 18, 2025Managed front-end development work including content, landing pages, UI, forms using JavaScript, jQuery, and CSS3. Delivered pixel-perfect wireframes and design coding. Collaborated with cross-functional teams in Agile setup. Used Git and Jira for version control and project tracking.
Lead Front End Dev/Webmaster at L’Oréal
January 1, 2018 - December 31, 2021SFCC webmastering and front-end development including hp, landing pages, product/category pages, campaigns & promotions. Content localization & scheduling. Tight deadlines and cross-functional collaboration. Focus on content quality, page speed, SEO configurations and benefits of SFCC capabilities.
Lead Front End Developer at Jaeger
December 31, 2017 - August 18, 2025Managed a junior front-end developer and led front-end development strategy including project management and timely delivery. Worked on ecommerce Demandware platform with code optimization, responsive design, content management, email creation, UX improvements, and A/B testing within Agile workflows. Coordinated across many digital teams and external partners.
Lead Front End Developer at Charles Tyrwhitt
October 31, 2017 - August 18, 2025Led site refresh projects implementing PDP and PLP pages using JS, jQuery, AJAX, SASS, BEM, and HTML5. Worked with cross-disciplinary teams to deliver optimized, pixel-perfect front-end solutions in Agile environments with Git and Jira support.
Lead Front End Dev at Fenwick
October 1, 2017 - January 31, 2018Lead Front End Dev delivering content, landing pages, UI and BAU. SFCC development; code optimization and pixel-perfect delivery within an Agile framework.
Senior Front End Developer at Jack Wills
April 1, 2017 - October 31, 2017Senior Front End Developer working with a team of front-end developers, designers, PMs and QA to deliver responsive eCommerce experiences. SFCC code optimization and pixel-perfect delivery of wireframes and designs.
UX Developer at KAUST
April 30, 2014 - August 18, 2025Translated wireframes and PSDs into HTML/CSS, handled cross-browser compatibility, developed JavaScript and jQuery components, and implemented responsive designs. Suggested and integrated modern web technologies and optimized site performance while adhering to industry standards.
Front End Developer at December 2013
December 1, 2013 - PresentFront End Developer (contract) working with HTML5, CSS3, jQuery, JavaScript; responsive design and cross-browser compatibility; general web development tasks and optimization.
Front End Developer
December 1, 2013 - PresentDeveloped HTML5, CSS3 and JavaScript/jQuery front-end solutions. Maintained and debugged existing sites. Enhanced SEO integration and ensured cross-browser compatibility. Delivered responsive design and clean W3C-valid code.
UI Software Developer at SEIB
December 31, 2012 - August 18, 2025Developed HTML5, CSS3, JavaScript, and jQuery UI for risk assessment software. Managed maintenance, bug fixes, and testing. Responsible for on-page SEO, e-marketing, and Google Analytics. Liaised with managers, clients, and underwriters on content and documentation.
UI Software Developer at SEIB
May 1, 2009 - December 31, 2012UI Software Developer responsible for HTML5, CSS3, JavaScript and jQuery. UI maintenance & enhancements, SEO alignment, cross-browser compatibility, and responsive design; project and bug management using JIRA; involvement in compliance and underwriting rule applications.
Education
BSc (Hons) Business Information Systems at Anglia Ruskin University
January 1, 2008 - August 18, 20253 A levels including Business and IT at Palmers College
January 1, 2004 - August 18, 2025BSc (Hons) Business Information Systems at Anglia Ruskin University
January 1, 2008 - January 16, 20263 A Levels at Palmers College
January 1, 2004 - January 16, 2026Qualifications
CII Certificate in IT for Insurance Professionals
January 1, 2011 - August 18, 2025Broker Asses Program Training
January 1, 2010 - August 18, 2025CII Certificate in IT for Insurance Professionals
January 1, 2011 - January 16, 2026Broker Asses Program Training
January 1, 2010 - January 16, 2026CII Certificate in IT for Insurance Professionals
January 1, 2011 - January 16, 2026Broker Asses Program Training
January 1, 2010 - January 16, 2026Industry Experience
Retail, Professional Services, Software & Internet, Consumer Goods, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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