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Marketing lead with 7+ years of experience leading integrated campaigns across beauty, health, lifestyle, and media sectors. Experienced in end-to-end content production (podcasts, video, social, and events) and cross-functional team leadership across multicultural environments in both American and European markets. Combines campaign strategy and execution with editorial direction, email marketing, analytics/reporting, and community-building to grow audience engagement and strengthen brand positioning. Proven results include major growth in podcast listeners and social metrics, along with strong content/creative production and KPI-driven decision-making.…Marketing lead with 7+ years of experience leading integrated campaigns across beauty, health, lifestyle, and media sectors. Experienced in end-to-end content production (podcasts, video, social, and events) and cross-functional team leadership across multicultural environments in both American and European markets. Combines campaign strategy and execution with editorial direction, email marketing, analytics/reporting, and community-building to grow audience engagement and strengthen brand positioning. Proven results include major growth in podcast listeners and social metrics, along with strong content/creative production and KPI-driven decision-making.

Eduarda Londero

Project Manager, Social Media Manager, Marketing Strategist, +7

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Marketing lead with 7+ years of experience leading integrated campaigns across beauty, health, lifestyle, and media sectors. Experienced in end-to-end content production (podcasts, video, social, and events) and cross-functional team leadership across multicultural environments in both American and European markets. Combines campaign strategy and execution with editorial direction, email marketing, analytics/reporting, and community-building to grow audience engagement and strengthen brand positioning. Proven results include major growth in podcast listeners and social metrics, along with strong content/creative production and KPI-driven decision-making.…Marketing lead with 7+ years of experience leading integrated campaigns across beauty, health, lifestyle, and media sectors. Experienced in end-to-end content production (podcasts, video, social, and events) and cross-functional team leadership across multicultural environments in both American and European markets. Combines campaign strategy and execution with editorial direction, email marketing, analytics/reporting, and community-building to grow audience engagement and strengthen brand positioning. Proven results include major growth in podcast listeners and social metrics, along with strong content/creative production and KPI-driven decision-making.

Available to hire

Marketing lead with 7+ years of experience leading integrated campaigns across beauty, health, lifestyle, and media sectors. Experienced in end-to-end content production (podcasts, video, social, and events) and cross-functional team leadership across multicultural environments in both American and European markets.

Combines campaign strategy and execution with editorial direction, email marketing, analytics/reporting, and community-building to grow audience engagement and strengthen brand positioning. Proven results include major growth in podcast listeners and social metrics, along with strong content/creative production and KPI-driven decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Italian

Beginner

Work Experience

Marketing Lead at Kading Consulting (Specialty Eye, Optometric Insights, Mind’s Eyes Center)

January 1, 2023 - Present

Created and designed integrated campaigns across multiple social media accounts, two podcasts, YouTube, email marketing, and live events. Led email campaigns, new newsletters, and event marketing. Co-led co-branding, communications, and promotion for global workshops and expos, including Seattle Eye Expo. Developed content, designs, and copywriting to ensure brand consistency, on-time delivery, and quality standards. Reported campaign KPIs using Meta Ads Manager, YouTube Analytics, and email metrics to guide ongoing strategic decisions. Managed full-cycle podcast and video cast production (editorial direction, publishing workflows, and post-launch analytics). Grew The Myopia Podcast and Optometric Insights Show by 87% in listener ship within 9 months, strengthening global thought-leadership positioning.

Social Media Manager at Mental Health Clinic

January 1, 2023 - August 18, 2025

Grew online presence, boosted sales, and drove brand visibility through strategic content creation, paid advertising, and SEO. Increased Instagram following by 50% within six months. Managed Meta Ads campaigns including A/B tests. Produced viral video content increasing brand awareness by 100%. Executed an influencer marketing campaign resulting in a 20% sales increase for a client. Improved website traffic by 40% through content optimization and SEO. Collaborated cross-functionally to develop strategies aligned with marketing objectives. Managed content calendars and scheduled posts.

Account Manager at Social Sense Media (Freelance)

January 1, 2023 - Present

Versatile content creator managing and producing engaging content for diverse industries across Instagram, TikTok, LinkedIn, Facebook, and event-related channels. Created content for 5+ accounts, short trending video editing for TikTok and Instagram Reels, and conducted content research. Collaborated with teams to brainstorm and execute content aligned with client objectives. Managed content calendars and copywriting focused on results and audience retention. Performed social media design.

Design Director (Volunteer/Notable Project) at Young Entertainment Professionals

January 1, 2022 - December 31, 2023

Led advertising, social media, and internal communications for a creative networking collective.

Communication Analyst at Pessolalise

January 1, 2022 - August 18, 2025

Grew social media following and engagement by 75% through strategic content creation and community management. Managed Facebook, Twitter, Instagram, LinkedIn, and YouTube platforms. Collaborated with brands and influencers to develop successful partnerships and influencer marketing campaigns. Assisted in developing and executing social media strategies for clients across various industries including Havaianas, Vans, Nubank, Magalu, Reserva. Conducted data analysis and reporting.

Social Media Manager + Graphic Designer at Exposition: Presence in Absence

December 31, 2021 - August 18, 2025

Worked with social media, copywriting, and graphic design for an international online art exposition during quarantine. This remote online event ran for months and provided a unique experience.

Journalism Intern at CRECI/SC

January 1, 2020 - August 18, 2025

Managed content calendars and scheduled posts across social media platforms. Created and curated engaging written posts, images, and videos. Monitored social media metrics and analyzed data to identify trends and opportunities. Executed a successful marketing campaign resulting in a 250% increase in follower engagement over nine months. Responsible for marketing campaigns, copywriting, blog posts, event coverage, video editing, and social media management.

Media Editor at AHS Brasil

January 1, 2015 - Present

Volunteered as translator, interviewer, copywriter, and video editor for the American Horror Story TV-show fan page. Engaged fan community since 2015 and responded to select calls.