Available to hire
I’m Ana Belén Vega Florentín, a multidisciplinary graphic designer and brand strategist with a passion for storytelling, sustainable design, and social impact. I help teams craft cohesive brand identities, design engaging internal communications, and tell powerful stories through visual language, AI-enabled workflows, and human-centered processes.\n\nFrom leading global campaigns to building conscious packaging and community-driven experiences, I collaborate with cross-functional teams across Latin America, Europe, and the Middle East to drive engagement, culture, and positive change.
Experience Level
Expert
Expert
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Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Art Director + AI Specialist at Mbrace
August 1, 2024 - PresentRemote Art Director role with responsibilities including managing creative teams focused on multicultural marketing across Middle Eastern and African markets. Leading end-to-end project management for clients in hospitals, cosmetics brands, streaming platforms, mobile apps, NGOs, and AI startups. Implementing AI-enhanced creative workflows and collaborating cross-functionally to deliver measurable results in bilingual global campaigns.
Senior Graphic Designer at Zien Ideas
August 1, 2024 - August 18, 2025Hybrid position leading Vodafone/Movilfone graphic projects, increasing brand visibility and engagement by 40% through innovative design and strategic direction. Developed retail visuals using advanced Photoshop and AI tools to enhance image quality and brand consistency. Created 2D animations (After Effects) and 3D modeling (Blender) to boost internal communications and social media engagement.
Art Director and Brand Strategy & Consulting at AmegaBiotech/Megalabs Laboratory
January 1, 2020 - PresentLed diversity and inclusion training programs, achieving significant increases in participation and awareness. Created 2D animations and advanced 3D modeling for internal communications to enhance organizational engagement. Managed global projects coordinating cross-functional teams via Figma and Teams. Also provided freelance graphic design, video editing, and project management services.
Founder & Creative Director at Libretas Banga
January 1, 2019 - PresentFounded and manage a sustainable artisanal stationery venture specializing in handcrafted notebooks with botanical and literary designs. Handle supplier sourcing, brand strategy, design execution, and social media content. Implemented a 100% plastic-free model with recycled kraft paper and eco-friendly packaging, achieving less than 5% material waste by repurposing paper waste in shipping materials.
Freelance Designer & Content Copywriter at Marketing & Advertising Agencies
January 1, 2020 - August 18, 2025Designed catalogs and marketing materials for Food & Beverage and Health & Beauty brands achieving 40% client engagement increase through strategic visuals and team collaboration across Brazil, France, and US. Developed trade show and premium event graphic materials boosting attendance by 30% and client satisfaction by 35%. Created HTML content and event scripts for agency clients.
Freelance Packaging Designer at Loval
January 1, 2017 - August 18, 2025Developed comprehensive packaging for fashion brand cosmetics including perfumes, deodorants, and gift sets, managing concept to production and print process support. Created cohesive print advertising assets to ensure brand consistency across packaging and promotional materials.
Senior Graphic Designer / Art Director at Government of the City of Buenos Aires
January 1, 2014 - August 18, 2025Supervised a team of 7 professionals, conducting strategic meetings to assure project coordination and delivery quality. Managed large-scale public visual campaigns for cityworks, events, and initiatives including Buenos Aires Playa, reaching over 85,000 citizens. Produced 40+ marketing materials including outdoor ads, interactive games, public space designs, and promotional merchandise.
Senior Graphic Designer at Ruy Mossi Comunicación
January 1, 2012 - August 18, 2025Led creative meetings and 10+ marketing campaigns, increasing lead generation by 30% and conversions by 25%. Created multi-channel advertising materials, animated banners, and outdoor graphics for varied sectors boosting brand visibility. Managed advertising for Samsung Argentina smartphones and smart TVs, and designed stands for premium events increasing foot traffic and engagement significantly.
Packaging Designer at Gigot Cosmetics
January 1, 2010 - August 18, 2025Developed packaging solutions for 30+ beauty products including fragrances and skincare, achieving a 25% sales increase and 30% brand visibility boost through innovative designs and visual strategies.
Graphic Design & Brand Strategy at AmegaBiotech / Megalabs Laboratory
January 1, 2020 - PresentRemote diversity & inclusion training facilitator (50% participation increase, 60% awareness improvement, 45% culture rating boost) and motion graphics developer (2D animations with After Effects and Blender) to boost internal communications by 40%, plus global project management coordinating cross-functional teams via Figma and Teams. Also providing freelance services in graphic design, video editing, and project management.
Digital Marketing Graphic Designer + AI Specialist at Mbrace
August 1, 2024 - December 1, 2025Concept development for digital campaigns including ideas, moodboards, key visuals, storytelling frameworks, and pitch materials. Integrated AI workflows to generate visuals from scratch, enhance quality, and streamline production. End-to-end design for hospitals, cosmetics brands, streaming platforms, mobile apps, NGOs, and AI startups, maintaining consistency across digital touchpoints. Collaborated with marketing and strategy teams to align outputs with objectives and KPIs.
Sr Graphic Designer at SOMOS.plus
February 1, 2024 - August 1, 2024Brand Strategy & Client Management: Vodafone/Movilfone graphic projects, achieving 40% increase in brand visibility and engagement through innovative design strategies and strategic creative direction. AI-Enhanced Production: Developed retail visuals using Photoshop and AI tools, elevating image quality and brand consistency across multiple touchpoints. Motion Graphics & 3D Animation: Created 2D animations (After Effects) and 3D modeling (Blender) for internal communications and social media to enhance engagement and storytelling.
Freelance Designer & Content Copywriter at Marketing & Advertising Agencies (Remote)
January 1, 2017 - January 1, 2020Global Account Management (Aptar): designed catalogs and marketing materials for Food & Beverage/Health & Beauty brands, achieving 40% increase in client engagement through strategic visual communications and international team collaboration across Brazil, France, and the US. Event Marketing & Content Strategy: developed graphic materials for trade shows and premium events, boosting attendance by 30% and client satisfaction by 35%. Created HTML content and event scripts for Ostara 360 Agency.
Freelance Packaging Designer at Loval
January 1, 2014 - January 1, 2017Fashion-Beauty packaging development for cosmetics including perfumes, deodorants, and special edition gift sets; managed concept to production support and print process assistance. Created cohesive advertising assets for print campaigns, mockups, and promotional materials to ensure brand consistency across packaging and promotional collateral.
Sr. Graphic Designer at Government of the City of Buenos Aires
January 1, 2012 - January 1, 2014Large-scale public campaign management with comprehensive visual content strategy for public works, inaugurations, neighborhood events, and citywide initiatives. High-volume creative production across more than 40 materials, reaching 85,000+ citizens through strategic visual campaigns.
Sr Graphic Designer at Ruy Mossi Comunicación
January 1, 2010 - January 1, 2012Campaign development with creative stakeholder meetings; led 10+ successful marketing campaigns increasing leads and conversions. Developed multi-channel design solutions including POP/BTL materials, animated banners, and outdoor graphics for leading companies; managed campaigns for Samsung Argentina smartphones and smart TVs; organized impactful event stands for premium events.
Packaging Designer at Gigot Cosmetics
January 1, 2007 - January 1, 2010Strategic packaging development for 30+ beauty products (fragrances, makeup, skincare, haircare); achieved 25% sales increase and 30% boost in brand visibility through innovative visual strategies.
Education
AI Robot at Spain
January 1, 2012 - August 18, 2025Bachelor of Arts in Writing (paused) at National University of Arts (ARG)
January 11, 2030 - August 18, 2025Graphic Designer at Palermo University (ARG)
January 11, 2030 - August 18, 2025Digital Journalism at ETER, Communication School (ARG)
January 11, 2030 - August 18, 2025Bachelor of Arts in Writing at National University of Arts (ARG)
January 11, 2030 - April 7, 2026Graphic Designer at Palermo University (ARG)
January 11, 2030 - April 7, 2026HubSpot Academy Digital Marketing, Social Media Strategy, LinkedIn Marketing for Business at HubSpot Academy
January 11, 2030 - April 7, 20263D Modeling (Blender) at AI Robot (Spain)
January 11, 2030 - April 7, 2026Qualifications
3D Modeling (Blender)
January 11, 2030 - August 18, 2025HubSpot Academy Digital Marketing Certification
January 11, 2030 - April 7, 2026Industry Experience
Healthcare, Consumer Goods, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Software & Internet, Travel & Hospitality, Government
Experience Level
Expert
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Expert
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Expert
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