I am Amanda Gibbs, a Creative Strategist with extensive global experience — including significant work across Saudi Arabia and the UAE — leading service design, innovation, and storytelling initiatives across luxury, culture, and financial services. I am passionate about aligning brand purpose with human-centered experiences across digital, physical, and spatial environments. Throughout my career, I have collaborated with diverse teams and stakeholders in the Middle East and internationally to deliver compelling, user-centered solutions that not only elevate brand engagement but also drive measurable business outcomes. My expertise in crafting strategic narratives and high-impact presentations has directly contributed to winning RFPs and securing new business opportunities, strengthening client relationships and creating long-term value.

Amanda Gibbs

I am Amanda Gibbs, a Creative Strategist with extensive global experience — including significant work across Saudi Arabia and the UAE — leading service design, innovation, and storytelling initiatives across luxury, culture, and financial services. I am passionate about aligning brand purpose with human-centered experiences across digital, physical, and spatial environments. Throughout my career, I have collaborated with diverse teams and stakeholders in the Middle East and internationally to deliver compelling, user-centered solutions that not only elevate brand engagement but also drive measurable business outcomes. My expertise in crafting strategic narratives and high-impact presentations has directly contributed to winning RFPs and securing new business opportunities, strengthening client relationships and creating long-term value.

Available to hire

I am Amanda Gibbs, a Creative Strategist with extensive global experience — including significant work across Saudi Arabia and the UAE — leading service design, innovation, and storytelling initiatives across luxury, culture, and financial services. I am passionate about aligning brand purpose with human-centered experiences across digital, physical, and spatial environments. Throughout my career, I have collaborated with diverse teams and stakeholders in the Middle East and internationally to deliver compelling, user-centered solutions that not only elevate brand engagement but also drive measurable business outcomes. My expertise in crafting strategic narratives and high-impact presentations has directly contributed to winning RFPs and securing new business opportunities, strengthening client relationships and creating long-term value.

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Language

English
Fluent
French
Fluent
Spanish; Castilian
Fluent
German
Beginner
Portuguese
Beginner

Work Experience

Experience Design Director at Like Digital & Partners
December 31, 2025 - August 18, 2025
Led experience design initiatives in London and Dubai, focusing on innovative solutions that align brand strategy and user experience. Responsible for leading multidisciplinary teams and client engagement from 2024 to 2025.
Experience Design Director at Like Digital & Partners
January 1, 2025 - August 18, 2025
Led experience design initiatives in London and Dubai during 2024-2025, directing innovative projects that enhance user engagement and brand impact.
Lead Experience Consultant at Framestore
December 31, 2024 - August 18, 2025
Delivered experience consultancy, guiding product vision and strategy, and leading cross-functional teams to implement design best practices and optimized content workflows based on user insights between 2023 and 2024.
Lead of Experience Consultant at Framestore
January 1, 2024 - August 18, 2025
Provided leadership and consultation on user experience strategies and implementations for various projects in London between 2023 and 2024.
Experience / Service Design Director at MonstarLab Agency
December 31, 2023 - August 18, 2025
Directed experience and service design projects in New York and Dubai, fostering strategic client co-creation and service ecosystem development from 2022 to 2023.
Experience / Service Design Director at MonstarLab Agency
January 1, 2023 - August 18, 2025
Directed experience and service design projects across New York and Dubai during 2022-2023, driving strategic innovation and client success.
Head of Experience Design at Omnia Agency
December 31, 2022 - August 18, 2025
Oversaw experience design projects integrating digital, physical, and spatial environments in Dubai from 2020 to 2022, enhancing visitor engagement and operational efficiency.
Lead of Experience & Research at Norman & Sons
December 31, 2022 - August 18, 2025
Led experience and research initiatives in London and New York focusing on journey mapping, blueprinting, and stakeholder facilitation throughout 2022.
Lead of Experience & Research at Norman & Sons
December 31, 2022 - August 18, 2025
Led experience and research efforts in London/New York in 2022, focusing on user insights and product development to elevate service offerings.
Head of Experience Design at Omnia Agency
January 1, 2022 - August 18, 2025
Led experience design in Dubai from 2020 to 2022, managing cross-channel design initiatives and enhancing customer journeys for clients.
Lead Experience Consultant at Digital Dubai / McKinsey
December 31, 2020 - August 18, 2025
Led service design consultancy across over 200 government entities, focusing on product vision, service alignment, and public UX improvement in Dubai from 2019 to 2020.
Lead Experience Consultant at Digital Dubai / McKinsey
January 1, 2020 - August 18, 2025
Led service design consulting focused on product vision and service alignment across 200+ government entities in Dubai from 2019 to 2020, improving public UX and boosting app usage.
Lead of Experience Consultant at Framestore
December 31, 2019 - August 18, 2025
Directed UX strategy and digital experience delivery with a focus on content management systems and marketing tools in London from 2018 to 2019.
Lead of Experience Consultant at Framestore
January 1, 2019 - August 18, 2025
Directed experience consulting in London from 2018 to 2019, defining and delivering seamless content management systems enhancing marketing and digital teams’ capabilities.
Lead of Experience Consultant at Publicis Sapient
December 31, 2018 - August 18, 2025
Led experience consultancy focused on rebranding and UX redesign for RBS/Natwest Private Banking digital ecosystem in London from 2017 to 2018.
Lead of Experience Consultant at Publicis Sapient
January 1, 2018 - August 18, 2025
Led digital ecosystem rebranding and optimization for RBS/Natwest Private Banking in London from 2017 to 2018, improving engagement and retention through user-centric platform redesign.

Education

BA in History of Art & Marketing at University of Montréal
January 11, 2030 - August 18, 2025
at Creapole, Paris Fine Arts
January 11, 2030 - August 18, 2025
at London School of Journalism
January 11, 2030 - August 18, 2025
at Design & Editing Studio 23 Photography (Geneva)
January 11, 2030 - August 18, 2025
IB Diploma (Art major) at International School of Geneva
January 11, 2030 - August 18, 2025
BA in History of Art & Marketing at University of Montréal
January 11, 2030 - August 18, 2025
Fine Arts at Creapole, Paris
January 11, 2030 - August 18, 2025
School of Journalism at London
January 11, 2030 - August 18, 2025
Photography at Studio 23 (Geneva)
January 11, 2030 - August 18, 2025
IB Diploma (Art major) at International School of Geneva
January 11, 2030 - August 18, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Government, Retail, Media & Entertainment, Travel & Hospitality, Software & Internet