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I'm a recently graduated Multimedia Designer with a strong passion for visual branding, customer experience, and storytelling – both online and in physical spaces. My experience ranges from developing and executing content strategies for social media, to working hands-on with visual identity, trend-based styling, and engaging brand communication. I'm a creative thinker with a structured mindset, who enjoys creating environments and content that inspire, perform, and reflect the brand DNA. Whether through a screen or a shop window – I care deeply about what people see, feel, and connect with.…I'm a recently graduated Multimedia Designer with a strong passion for visual branding, customer experience, and storytelling – both online and in physical spaces. My experience ranges from developing and executing content strategies for social media, to working hands-on with visual identity, trend-based styling, and engaging brand communication. I'm a creative thinker with a structured mindset, who enjoys creating environments and content that inspire, perform, and reflect the brand DNA. Whether through a screen or a shop window – I care deeply about what people see, feel, and connect with.

Astrid Lauritzen

Brand Designer, Social Media Manager, Content Creator, +2

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I'm a recently graduated Multimedia Designer with a strong passion for visual branding, customer experience, and storytelling – both online and in physical spaces. My experience ranges from developing and executing content strategies for social media, to working hands-on with visual identity, trend-based styling, and engaging brand communication. I'm a creative thinker with a structured mindset, who enjoys creating environments and content that inspire, perform, and reflect the brand DNA. Whether through a screen or a shop window – I care deeply about what people see, feel, and connect with.…I'm a recently graduated Multimedia Designer with a strong passion for visual branding, customer experience, and storytelling – both online and in physical spaces. My experience ranges from developing and executing content strategies for social media, to working hands-on with visual identity, trend-based styling, and engaging brand communication. I'm a creative thinker with a structured mindset, who enjoys creating environments and content that inspire, perform, and reflect the brand DNA. Whether through a screen or a shop window – I care deeply about what people see, feel, and connect with.

Available to hire

I’m a recently graduated Multimedia Designer with a strong passion for visual branding, customer experience, and storytelling – both online and in physical spaces. My experience ranges from developing and executing content strategies for social media, to working hands-on with visual identity, trend-based styling, and engaging brand communication. I’m a creative thinker with a structured mindset, who enjoys creating environments and content that inspire, perform, and reflect the brand DNA. Whether through a screen or a shop window – I care deeply about what people see, feel, and connect with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media & Brand Creative (Internship) at Lipati / Løbeshop.dk

January 1, 2024 - Present

Developed and executed a complete social media strategy focused on Instagram and TikTok. Created tailored content formats such as Reels, carousels, and IG stories aligned with trends and user behavior. Planned campaign calendars based on product launches and seasonal collections. Defined and maintained the brand's tone of voice across platforms. Styled visual content for digital channels in line with brand identity and current trends. Collaborated with micro-influencers and community ambassadors. Used performance data to evaluate and adjust content strategies. Supported newsletter production and brand marketing materials. Worked closely with design and e-commerce teams to ensure visual consistency.

Digital Design & Brand Intern at Lipati / Løbeshop.dk

December 31, 2024 - August 18, 2025

Designed a new visual identity including typography, colors, and mood boards. Redesigned the brand's website (built in React) and created UI components in Figma. Conceptualized and designed a digital community platform as part of Lipati's long-term strategy. Developed campaign ideas and produced social media content for launches. Conducted user testing and adjusted designs based on interviews and feedback. Collaborated with developers and e-commerce teams to ensure functionality and brand coherence. Presented design solutions and concepts to management based on customer needs and growth opportunities.

Social Media & Brand Creative at Lipati / Løbeshop.dk – Aarhus

December 31, 2025 - August 18, 2025

Developed and executed a complete social media strategy focused on Instagram and TikTok, creating tailored content formats such as Reels, carousels, and IG Stories based on trends and user behavior. Planned campaign calendars for product launches and seasonal collections. Defined and maintained the brand’s tone of voice across platforms. Styled visual content to align with brand identity and current trends. Collaborated with micro-influencers and community ambassadors. Used performance data to evaluate and adjust content strategies. Supported newsletter production and brand marketing materials. Worked closely with design and e-commerce teams to ensure visual consistency.

Digital Design & Brand Intern at Lipati / Løbeshop.dk – Aarhus

December 31, 2021 - August 18, 2025

Designed a new visual identity including typography, colors, and mood boards. Redesigned the brand’s website built in React and created UI components in Figma. Conceptualized and designed a digital community platform as part of Lipati’s long-term strategy. Developed campaign ideas and produced social media content for launches. Conducted user testing and adjusted designs based on feedback. Collaborated with developers and e-commerce teams to ensure functionality and brand coherence. Presented design solutions and concepts to management based on customer needs and growth opportunities.