Available to hire
I am a Creative Strategist with global experience leading service design, innovation, and storytelling initiatives across luxury, culture, and financial services. I am passionate about aligning brand purpose with human-centered experiences across digital, physical, and spatial environments.
I excel at strategy, executive stakeholder facilitation, and cross-functional team leadership, delivering impactful outcomes through design leadership and innovation. I enjoy co-creating experiences that engage users and clients alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Spanish; Castilian
Fluent
German
Beginner
Portuguese
Beginner
Work Experience
Experience Design Director at Like Digital & Partners
January 1, 2025 - August 18, 2025Led experience design projects in London and Dubai, focusing on service design and innovative strategies in luxury, culture, and digital environments.
Experience Design Director at Like Digital & Partners
January 1, 2025 - August 18, 2025Led experience design initiatives from 2024 to 2025 in London and Dubai, driving strategic projects with a focus on user-centered innovation and multidisciplinary collaboration.
Lead of Experience Consultant at Framestore
January 1, 2024 - August 18, 2025Led experience consultancy in London, delivering seamless UX strategies and guiding design teams to align creative and operational goals.
Lead Experience Consultant at Framestore
January 1, 2024 - August 18, 2025Led user experience consulting engagements from 2023 to 2024 in London, delivering strategic UX solutions and guiding design implementation across projects.
Experience / Service Design Director at MonstarLab Agency
January 1, 2023 - August 18, 2025Directed service and experience design initiatives across New York and Dubai, managing cross-functional teams and co-creating strategic digital and physical interactions.
Experience / Service Design Director at MonstarLab Agency
January 1, 2023 - August 18, 2025Directed experience and service design from 2022 to 2023 across New York and Dubai, delivering integrated service ecosystems and innovation workshops aligned with client brands.
Lead of Experience & Research at Norman & Sons
December 31, 2022 - August 18, 2025Led experience and research efforts in London and New York, driving user insight synthesis and enhancing digital product development.
Lead of Experience & Research at Norman & Sons
December 31, 2022 - August 18, 2025Led experience and research functions in London and New York in 2022, crafting insights-driven UX strategies and service blueprints.
Head of Experience Design at Omnia Agency
January 1, 2022 - August 18, 2025Oversaw experience design projects in Dubai, developing end-to-end cultural service journeys integrating physical, digital, and operational touchpoints.
Head of Experience Design at Omnia Agency
January 1, 2022 - August 18, 2025Managed experience design operations from 2020 to 2022 in Dubai, leading cross-disciplinary teams and developing end-to-end customer journeys.
Lead Experience Consultant at Digital Dubai / McKinsey
January 1, 2020 - August 18, 2025Led service design consultancy focused on product vision and service alignment for over 200 government entities, improving citizen services and user experience.
Lead Experience Consultant at Digital Dubai / McKinsey
January 1, 2020 - August 18, 2025Led service design consulting from 2019 to 2020 in Dubai, focusing on product vision and service alignment across over 200 government entities to boost app usage and enhance citizen services.
Lead of Experience Consultant at Framestore
January 1, 2019 - August 18, 2025Delivered seamless content management system experiences empowering marketing and digital teams; enhanced creative collaboration and operational efficiency.
Lead of Experience Consultant at Framestore
January 1, 2019 - August 18, 2025Guided UX strategy and content management system design from 2018 to 2019 in London, improving marketing and digital team workflows and creative collaboration.
Lead of Experience Consultant at Publicis Sapient
January 1, 2018 - August 18, 2025Led rebranding and optimization of RBS/Natwest Private Banking digital ecosystem; improved customer engagement and retention through user-centric design.
Lead of Experience Consultant at Publicis Sapient
January 1, 2018 - August 18, 2025Led digital rebranding and UX optimization of RBS/Natwest Private Banking platform from 2017 to 2018 in London, enhancing engagement and retention for 450K+ customers.
Education
BA in History of Art & Marketing at University of Montréal
January 11, 2030 - August 18, 2025 at Creapole, Paris Fine Arts
January 11, 2030 - August 18, 2025 at London School of Journalism
January 11, 2030 - August 18, 2025 at Design & Editing Studio 23 Photography (Geneva)
January 11, 2030 - August 18, 2025IB Diploma (Art major) at International School of Geneva
January 11, 2030 - August 18, 2025BA in History of Art & Marketing at University of Montréal
January 11, 2030 - August 18, 2025 at Creapole, Paris Fine Arts
January 11, 2030 - August 18, 2025 at London School of Journalism
January 11, 2030 - August 18, 2025 at Design & Editing Studio 23 Photography (Geneva)
January 11, 2030 - August 18, 2025IB Diploma (Art major) at International School of Geneva
January 11, 2030 - August 18, 2025Qualifications
Industry Experience
Financial Services, Government, Media & Entertainment, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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