Morin Isarat

Developed creative, data-driven media plans and integrated marketing solutions for a toothpaste category online streaming account, aligning with client objectives and brand positioning across both online and offline platforms. Designed customized proposals enhancing messaging creativity and analyzed campaign performance to provide regular project reports to local and regional clients. Acted as a liaison between client and internal teams including social, search biddable, TV, and OOH buyers. Offered media recommendations to achieve client's KPI and objectives. Created visually compelling decks blending data with storytelling for client pitches presented to the regional team.

Recommended optimal media types to advertise for Nestle to maximize target audience reach. Leveraged market research and audience insights to inform media mix and channel selection. Collaborated with cross-functional teams to integrate creative concepts into comprehensive campaign planning and execution. Liaised with clients and creative agencies to develop media strategies. Optimized campaigns in real time to meet performance targets while maintaining creative quality. Monitored online and offline campaign performance and reported results to stakeholders. Managed ad operations for L’Oréal account, ensuring consistent data capture for analysis and correct ad verification through media platforms.

Researched and developed a digital marketing strategy focused on sustainable fashion retail. Created engaging social media content to boost customer engagement. Conducted market and competitor analysis to identify innovative marketing approaches and post-Covid strategies. Developed promotion and awareness campaigns to increase sales and potential customer reach. Analyzed marketing communication methods to effectively express brand identity.