I am a creative and data-driven marketing professional with a proven track record in managing digital content and social media strategy for Fortune 100 brands. I excel at leading cross-functional campaigns, building engaged online communities, and driving measurable impact through compelling storytelling and analytics. I'm passionate about brand voice, community growth, and creating experiences that truly resonate. With skills in client experience routing, customer care support, B2B communication, and trend-driven content development, I bring a comprehensive approach to marketing and client engagement. I continuously seek to innovate and leverage emerging trends to enhance creative content and campaign strategies.…

Kelsey Gruzin

I am a creative and data-driven marketing professional with a proven track record in managing digital content and social media strategy for Fortune 100 brands. I excel at leading cross-functional campaigns, building engaged online communities, and driving measurable impact through compelling storytelling and analytics. I'm passionate about brand voice, community growth, and creating experiences that truly resonate. With skills in client experience routing, customer care support, B2B communication, and trend-driven content development, I bring a comprehensive approach to marketing and client engagement. I continuously seek to innovate and leverage emerging trends to enhance creative content and campaign strategies.…

Available to hire

I am a creative and data-driven marketing professional with a proven track record in managing digital content and social media strategy for Fortune 100 brands. I excel at leading cross-functional campaigns, building engaged online communities, and driving measurable impact through compelling storytelling and analytics. I’m passionate about brand voice, community growth, and creating experiences that truly resonate.

With skills in client experience routing, customer care support, B2B communication, and trend-driven content development, I bring a comprehensive approach to marketing and client engagement. I continuously seek to innovate and leverage emerging trends to enhance creative content and campaign strategies.

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Skills

Experience Level

Language

Spanish; Castilian
Beginner

Work Experience

Senior Associate, Client Experience Digital at Weber Shandwick
August 1, 2025 - August 18, 2025
Developed and formalized community management strategies for General Motors, Chevrolet, and associated brands, driving over 8,000 engagements. Led the successful #HowDoesSheLookGM campaign with more than 100,000 views and 2,000+ uses. Created high-performing content including GIFs with 54.3 million+ views, helping define brand voice. Launched the Surprise & Delight initiative shipping 62 PR boxes in 2024. Trained two new Community Managers and refined analytics-led content planning. Assisted in routing client experience tasks across teams including coordination of organic and paid initiatives. Supported customer care initiatives responding to vehicle assistance requests and improved brand sentiment. Worked with B2B business sectors to ensure alignment between consumer and commercial strategies. Monitored and utilized emerging trends to enhance creative content and campaign strategies for GM brands.
Social Marketing Director at Roni’s Bakery
January 1, 2025 - Present
Built and launched a nostalgic, ingredient-conscious bakery brand. Managed social media and content marketing strategies. Secured vendor partnerships and led all promotional efforts. Created monthly content calendars and executed Instagram campaigns driving over 80% product sell-through each month. Engaged community via pop-ups, collaborations, and customer storytelling to increase returning customer base.
Communication Director at Sit Down MSU
June 1, 2023 - August 18, 2025
Led communications campaigns and managed social media engagement.
Bateman Case Coordinator at MSU PRSSA
May 1, 2023 - August 18, 2025
Led team strategy and research for national PRSSA Bateman Case Competition, developing a multi-channel campaign and final presentation.
Company & Media Specialist at VIM Magazine
May 1, 2023 - August 18, 2025
Managed brand collaborations and created media content.
Marketing and Communications Manager at MSU Greenline
May 1, 2023 - August 18, 2025
Raised over $20,000 for Michigan State programs. Oversaw social strategy, created multimedia content, and led event planning.
Communications Associate at MI Community Service Commission
August 1, 2022 - August 18, 2025
Designed marketing materials and managed internal/external communications with partners like General Motors and Consumers Energy.

Education

B.A. in Public Relations, Minor in Graphic Design at Michigan State University
September 1, 2019 - May 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Professional Services, Manufacturing, Media & Entertainment

Skills

Experience Level