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I believe design is how a brand introduces itself before saying a word. Whether I’m building a full identity system or shaping a single visual, I care about making it feel intentional and meaningful. My principles: Clarity, structure, and aesthetics – that’s what matters to me. Good design isn’t a coincidence, but the result of thoughtful decisions. I work in a structured way, think strategically, and have an eye for detail—because that’s often where the crucial difference lies. Fun Facts: Born in Brazil, lived 4 years in the USA, and 13 years in Germany. Huge cat lady — 4 cats and counting!…I believe design is how a brand introduces itself before saying a word. Whether I’m building a full identity system or shaping a single visual, I care about making it feel intentional and meaningful. My principles: Clarity, structure, and aesthetics – that’s what matters to me. Good design isn’t a coincidence, but the result of thoughtful decisions. I work in a structured way, think strategically, and have an eye for detail—because that’s often where the crucial difference lies. Fun Facts: Born in Brazil, lived 4 years in the USA, and 13 years in Germany. Huge cat lady — 4 cats and counting!

Maria Fernanda Granato

Graphic Designer, Brand Designer, Content Designer

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I believe design is how a brand introduces itself before saying a word. Whether I’m building a full identity system or shaping a single visual, I care about making it feel intentional and meaningful. My principles: Clarity, structure, and aesthetics – that’s what matters to me. Good design isn’t a coincidence, but the result of thoughtful decisions. I work in a structured way, think strategically, and have an eye for detail—because that’s often where the crucial difference lies. Fun Facts: Born in Brazil, lived 4 years in the USA, and 13 years in Germany. Huge cat lady — 4 cats and counting!…I believe design is how a brand introduces itself before saying a word. Whether I’m building a full identity system or shaping a single visual, I care about making it feel intentional and meaningful. My principles: Clarity, structure, and aesthetics – that’s what matters to me. Good design isn’t a coincidence, but the result of thoughtful decisions. I work in a structured way, think strategically, and have an eye for detail—because that’s often where the crucial difference lies. Fun Facts: Born in Brazil, lived 4 years in the USA, and 13 years in Germany. Huge cat lady — 4 cats and counting!

Available to hire

I believe design is how a brand introduces itself before saying a word. Whether I’m building a full identity system or shaping a single visual, I care about making it feel intentional and meaningful. My principles: Clarity, structure, and aesthetics – that’s what matters to me. Good design isn’t a coincidence, but the result of thoughtful decisions. I work in a structured way, think strategically, and have an eye for detail—because that’s often where the crucial difference lies.

Fun Facts: Born in Brazil, lived 4 years in the USA, and 13 years in Germany. Huge cat lady — 4 cats and counting!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

German

Fluent

Work Experience

Lead Graphic Designer at fyrfeed GmbH

February 1, 2023 - Present

Manage and coordinate the design department and team including external service providers and freelancers. Collaborate closely with interdisciplinary teams like marketing and copywriting. Support and align with internal teams and communicate directly with clients for collaborative projects. Optimize internal design processes to enhance efficiency and quality. Design and create marketing materials such as social media posts, whitepapers, case studies, pitch presentations, static and animated content aligned with brand identity. Develop templates, style guides, and design systems for social media content.

Social Media Designer at Serious.Business

December 31, 2022 - August 18, 2025

Designed brand-consistent social media visuals for Instagram and LinkedIn in close collaboration with content and copywriting teams focused on external communication.

Graphic & Brand Designer at Freelancer

December 31, 2022 - August 18, 2025

Developed corporate identities, logos, style guides, product presentations, and social media assets. Supported small businesses, start-ups, and creative projects. Conducted strategic brand creation through workshops and guidance. Developed core brand assets including mission, vision, values, brand personas, tone of voice, and messaging.

UI Designer at netzstrategen

April 30, 2022 - August 18, 2025

Conceptualized and designed web layouts using Figma; created wireframes and prototypes. Developed websites and digital products including apps and e-commerce shops.

Graphic & Brand Designer at Speicher8 GmbH

December 31, 2021 - August 18, 2025

Developed brand identities from strategy to design. Created corporate designs and social media assets collaborating closely with marketing and strategy experts.

Small Business Owner at Raiz Accessories

April 30, 2022 - August 18, 2025

Conceptualized, designed, and distributed an independent accessory label. Developed visual identity including logo, packaging, and online shop.

Junior Graphic Designer at neolog GmbH

February 29, 2020 - August 18, 2025

Worked as a junior graphic designer contributing to design projects at the agency.

Junior Graphic Designer at brandherde GmbH

December 31, 2018 - August 18, 2025

Worked as a junior graphic designer contributing to branding and graphic design projects.