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I'm a Marketing Specialist with a strong analytical focus, combining solid experience in managing digital projects with the implementation of metric-driven and results-oriented strategies. Throughout my career, I have developed skills in data analysis and structuring, campaign management, SEO, and collaboration with multidisciplinary teams. My goal is to apply my expertise in advanced analysis, process optimization, and strategic management to create value and support informed decision-making that directly impacts business objectives.…I'm a Marketing Specialist with a strong analytical focus, combining solid experience in managing digital projects with the implementation of metric-driven and results-oriented strategies. Throughout my career, I have developed skills in data analysis and structuring, campaign management, SEO, and collaboration with multidisciplinary teams. My goal is to apply my expertise in advanced analysis, process optimization, and strategic management to create value and support informed decision-making that directly impacts business objectives.

Inês Archer

Performance Marketer, Social Media Manager, Marketing Analyst, +6

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I'm a Marketing Specialist with a strong analytical focus, combining solid experience in managing digital projects with the implementation of metric-driven and results-oriented strategies. Throughout my career, I have developed skills in data analysis and structuring, campaign management, SEO, and collaboration with multidisciplinary teams. My goal is to apply my expertise in advanced analysis, process optimization, and strategic management to create value and support informed decision-making that directly impacts business objectives.…I'm a Marketing Specialist with a strong analytical focus, combining solid experience in managing digital projects with the implementation of metric-driven and results-oriented strategies. Throughout my career, I have developed skills in data analysis and structuring, campaign management, SEO, and collaboration with multidisciplinary teams. My goal is to apply my expertise in advanced analysis, process optimization, and strategic management to create value and support informed decision-making that directly impacts business objectives.

Available to hire

I’m a Marketing Specialist with a strong analytical focus, combining solid experience in managing digital projects with the implementation of metric-driven and results-oriented strategies.

Throughout my career, I have developed skills in data analysis and structuring, campaign management, SEO, and collaboration with multidisciplinary teams. My goal is to apply my expertise in advanced analysis, process optimization, and strategic management to create value and support informed decision-making that directly impacts business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Performance Marketing Manager at M Coutinho

July 1, 2024 - Present

Responsible for the development and monitoring of KPIs to assess the effectiveness of digital campaigns. Structured and implemented detailed analytical reports using tools such as Excel, ensuring traceability, integrity, and interpretation of large volumes of data. Identified and implemented optimization opportunities by analyzing and cross-referencing data from various sources to ensure data quality and security. Collaborated strategically with marketing teams to ensure decisions aligned with business objectives and best practices in data management.

Social Media Manager at Sonae MC

July 1, 2024 - August 18, 2025

Managed data definition of KPIs and performance monitoring of campaigns to align with strategic objectives. Implemented SEO and advanced data analysis in YouTube Studio. Planned, executed, and evaluated paid media campaigns based on quantitative data. Utilized tools such as Sprinklr and Buzzmonitor for social CRM to collect and interpret customer data to improve user experience. Monitored influencer data metrics including reach and engagement. Ensured best practices in data collection and usage through internal auditing and data compliance.

Marketing Expert at Sonae MC

February 28, 2021 - August 18, 2025

Conducted market studies focusing on consumer behavior. Created interactive dashboards to monitor results and cross-referenced data across channels. Implemented Net Promoter Score strategies to measure customer satisfaction and provide business insights. Developed skills in organization, communication, teamwork, strategic thinking, problem-solving, data analysis, reporting, and business intelligence.