Available to hire
I’m Anna Kalcheva, a video producer and photographer with over a decade of experience creating crypto-focused promotional content for English and Bulgarian markets. I specialize in localized content for YouTube, TikTok, and Instagram, using AI tools to streamline scripts and assets, and I enjoy collaborating with freelance creators and agencies to maintain brand consistency. I’ve designed and launched innovative video formats, trained teams to adopt AI-driven workflows, and consistently track performance to maximize reach and monetization.
In addition to producing and directing, I lead projects at Studio Prismannticca—an NGO focused on upcycling, sustainable crafts, and mental wellbeing. I’m passionate about cross-cultural collaboration, data-driven content strategy, and empowering teams with practical AI workflows to deliver fast, high-quality campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Bulgarian
Fluent
Portuguese
Intermediate
Work Experience
Video Producer at ClickOut Media
August 31, 2025 - August 31, 2025Produced and hosted YouTube AMA livestreams; managed video and design production workflows for international campaigns; created interviews and documentaries with leading crypto innovators; drove cross-department collaboration to deliver digital campaigns; optimized YouTube analytics for community growth and engagement.
Freelance Video Producer / Host at ClickOut Media
August 31, 2025 - September 16, 2025Produced and hosted YouTube AMA livestream shows, boosting media promo package sales. Managed video & design production workflows for international campaigns. Created interviews and documentaries with leading crypto innovators. Drove cross-department collaboration to deliver digital campaigns. Optimized YouTube analytics for community growth and engagement
Prompt Creator & Audit at Google Bard (Gemini)
December 31, 2024 - September 16, 2025Developed diverse prompts for linguistic evaluation in Bulgarian. Assessed AI-generated responses for accuracy, creativity, and context. Conducted external audits of AI content for vendor compliance.
Video Producer | Project Manager at Cointelegraph
December 31, 2022 - December 31, 2022Produced and hosted YouTube AMA livestreams; managed video and design production workflows for international campaigns; created interviews and documentaries with leading crypto innovators; drove cross-department collaboration to deliver digital campaigns; optimized YouTube analytics for community growth and engagement.
Social Media Coordinator at Cointelegraph
December 31, 2022 - September 16, 2025Produced and hosted YouTube AMA livestream shows, boosting media promo package sales. Managed video & design production workflows for international campaigns. Created interviews and documentaries with leading crypto innovators. Drove cross-department collaboration to deliver digital campaigns. Optimized YouTube analytics for community growth and engagement
Customer Success Associate at Farheap Solutions
December 31, 2021 - December 31, 2021B2C client communications and support for an eco-friendly eCommerce startup with Europe and the US; ensured product quality with thorough file reviews and print approvals; Adobe Photoshop edits; maintained strong client relationships.
Video Producer; Project Manager at Cointelegraph
January 1, 2020 - January 1, 2022Produced video content and managed projects for Cointelegraph. Collaborated with cross-functional teams, ensured timely delivery, and analyzed metrics to optimize reach and engagement.
Founder at Studio Prismannticca
January 1, 2020 - PresentPrismannticca is an NGO combining upcycling, sustainable crafts, and art-based practices to promote environmental and social impact, as well as mental wellbeing.
Video Producer | Project Manager at Cointelegraph
January 1, 2020 - January 1, 2022Produced crypto-focused videos and managed cross-functional campaigns for an international audience. Led project planning, milestones, and delivery for promotional content in English and Bulgarian markets.
Videographer | Scriptwriter at FocusVision
June 30, 2015 - June 30, 2015Videographer, performer, and scriptwriter for humorous video projects related to social dilemmas and human rights; produced video content for social media, web3, iGaming, and educational projects; supervised creative processes and international teams; live streaming events; social media scheduling and publishing; supported digital marketing and audience growth.
Videographer / Performer / Scriptwriter at FocusVision
June 30, 2015 - September 16, 2025Videographer, performer, and scriptwriter for humorous video projects related to social dilemmas and human rights, and aiming to raise awareness
Content Creator / Producer at Bulgarian National Radio - Radio Binar
December 31, 2014 - December 31, 2014Content creation for a digital radio platform, producing video podcasts and live streams; hybrid role based in Sofia, Bulgaria; contributed to digital campaigns and live productions.
Content Creator at Bulgarian National Radio - Radio Binar
December 31, 2014 - September 16, 2025Content creation for a digital radio platform, producing video podcasts and live-stream broadcasts
Audio-Visual Technician at FocusVision
January 1, 2014 - January 1, 2015Videographer, performer, and scriptwriter for humorous video projects related to social dilemmas and human rights; aimed to raise awareness through engaging visual content.
Videographer, Performer, and Scriptwriter at FocusVision
January 1, 2014 - July 1, 2015Created humorous video projects addressing social dilemmas and human rights, including scripting and on-site videography.
Music Producer at Independent
January 1, 2014 - PresentProduced, arranged, and recorded multiple music projects across genres such as jazz, country, and blues, collaborating with artists, managing studio sessions, and overseeing technical aspects to deliver high-quality productions. Engaged in post-production including mixing and mastering to achieve professional sound quality.
Content Creator / Videographer at Bulgarian National Radio - Radio Binar
January 1, 2012 - January 1, 2014Content creation for a digital radio platform, producing video podcasts and live-stream broadcasts. Hybrid/part-time in Sofia, Bulgaria.
Freelance Creative Consultant; Video Producer; Photographer at Studio Kal
January 1, 2012 - PresentProduced crypto-focused sales and promotional videos for English- and Bulgarian-language markets. Localized and adapted content for YouTube, TikTok, and Instagram. Created scripts and video assets using AI-powered tools (InVideo, Creatify, Jasper, GPT). Trained new team members on AI video workflows, improving speed and efficiency. Designed and launched two innovative crypto content formats and reviewed performance metrics to optimize audience growth.
Content Creator / Video Producer at Bulgarian National Radio - Radio Binar
January 1, 2012 - January 1, 2014Content creation for a digital radio platform, producing video podcasts and live-stream broadcasts.
Freelance Creative Consultant | Video Producer | Photographer at Studio Kal
January 1, 2012 - PresentProduced crypto-focused sales & promotional videos for English and Bulgarian markets. Localized and adapted content across YouTube, TikTok, and Instagram to reach international crypto communities. Created scripts and video assets using AI-powered tools (InVideo, Canv a, Jasper, GPT). Trained new team members to adopt AI video workflows, improving delivery speed and efficiency. Designed and launched two innovative crypto content formats, boosting engagement. Collaborated with freelance creators and agencies to ensure consistent messaging and brand alignment. Reviewed performance metrics to optimize content strategies and audience growth.
Creative Consultant | Video Producer | Photographer at Studio Kal
January 1, 2012 - November 7, 2025Freelance creative consultant, video producer and photographer serving Europe and the USA; led end-to-end video production and creative strategy; mentored teams; developed AI-assisted workflows to improve delivery speed and efficiency.
Video Producer / Performer at New World Films LLC
June 30, 2011 - June 30, 2011Art residency in NYC; provided technical support during live sessions to ensure seamless video and audio streaming; coordinated with international research teams to troubleshoot issues and deliver high-quality broadcasts.
Video Producer / Performer at New World Films LLC
June 30, 2011 - September 16, 2025Art residency | NYC
Freelance Drummer at Various Studios and Bands
January 1, 2009 - PresentPerformed as a session and live drummer for numerous projects and bands, adapting playing styles to fit productions ranging from jazz and country to blues and rock. Provided expertise in percussion and rhythm section coordination during recordings and live performances.
Touring Drummer at John Prine and Other Artists
December 31, 2008 - August 18, 2025Worked as a touring drummer for artist John Prine, providing live percussion that complemented performances across various venues and events. Developed strong stage presence and adaptability to different live settings.
Education
Music Certificate at Berklee College of Music
January 1, 2006 - January 1, 2008BA Photo-journalism and Multimedia at Art College
January 1, 2008 - January 1, 2012Journalism and English at School of Journalism and English
January 1, 2002 - January 1, 2007Photography Scholarship Grant at International Center of Photography (ICP)
January 1, 2012 - December 31, 2012Journalism and English at School of Journalism and English
January 1, 2002 - January 1, 2007BA in Photo-journalism and Multimedia at Art College
January 1, 2008 - January 1, 2012BA Photo-journalism and Multimedia at Art College
January 1, 2008 - January 1, 2012Photography Scholarship Grant at International Center of Photography
January 1, 2012 - January 26, 2026Diploma in Journalism and English at School of Journalism and English
January 1, 2002 - January 1, 2007BA in Photo-journalism and Multimedia at Art College
January 1, 2008 - January 1, 2012Photography Scholarship Grant at International Center of Photography (ICP)
January 1, 2012 - January 1, 2012Qualifications
Photography Scholarship Grant (ICP)
January 1, 2012 - December 31, 2012Photography Scholarship Grant
January 1, 2012 - November 7, 2025Journalism and English
January 1, 2002 - January 1, 2007Photography Scholarship Grant
January 1, 2012 - January 26, 2026Photography Scholarship Grant (ICP)
January 1, 2012 - January 1, 2012BG Press Photo Contest Award II Place
January 1, 2012 - January 1, 2012Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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