Available to hire
I am a dedicated digital marketing specialist with over seven years of experience specializing in customer segmentation, social media marketing, and client servicing focused on driving measurable business growth. I have a strong ability to develop and execute strategic marketing and communication plans across digital and social channels, leveraging data-driven insights to optimize campaign performance.
My background includes managing paid media campaigns on platforms like Meta, TikTok, and Google Ads, as well as expertise in SEO, email marketing, and marketing automation. As a collaborative team player, I am committed to inclusive practices and thrive working with diverse teams and audiences to create impactful marketing solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Beginner
Hindi
Advanced
Work Experience
Digital Marketing Specialist II - Paid Media at Autocruitment
September 1, 2023 - PresentPlanned, launched, and optimized multi-channel digital marketing campaigns across Meta and Google Ads focused on pediatric and adult healthcare studies. Created and tested ad copy and creatives, executed audience targeting and A/B testing to improve CTR, conversions, and lead quality. Managed email marketing campaigns using platforms like Constant Contact, Marketo, and Intercom. Tracked key performance indicators with Google Analytics, Supermetrics, and Data Studio to refine campaign strategies and improve ROI. Optimized landing pages using keyword research, heatmap behavior, and conversion data. Researched and created SEO-optimized blog content aligned with digital campaign goals and healthcare trends. Utilized Jira and marketing project management systems such as Asana, Trello, and Monday.com for planning and coordination. Collaborated cross-functionally with creative, development, and strategy teams. Monitored referral traffic and lead distribution to identify high-performing source
Academic Tutor (Part-Time) at Varsity Tutors
July 1, 2023 - PresentProvided personalized, one-on-one virtual tutoring sessions in subjects including Social and Digital Media Marketing, Public Relations, Business Communications, and Online Branding to college students and SMB owners. Developed customized lesson plans and learning strategies based on individual goals and learning styles. Used online collaboration tools and digital whiteboards to create interactive and engaging virtual learning experiences. Maintained detailed progress reports and provided consistent feedback to students and stakeholders. Demonstrated strong communication, time management, and adaptability in a fast-paced remote environment.
Digital Marketing Specialist I at Autocruitment
August 31, 2023 - August 18, 2025Defined, measured, and evaluated relevant paid media KPIs. Built media buys for various ad platforms and oversaw day-to-day execution of paid media. Managed overall budget for paid media and conducted keyword and website research, ad grouping, and audience targeting. Stayed updated on industry best practices and new technologies. Developed, executed, and optimized cutting-edge digital campaigns from conception to launch. Worked cross-departmentally to align campaign strategies and goals across the organization.
Marketing & Sales Associate at Sporting Life
March 31, 2022 - August 18, 2025Identified critical customer needs and preferences. Supported on-label use and promotion of all products. Provided customer feedback to marketing leadership and aided in marketing plan construction. Understood basic budget management principles and general marketing principles such as segmentation, targeting, and positioning. Acted as subject matter expert for applicable products and able to field technical questions. Supported pricing and maintained product or portfolio margin.
Marketing Associate at Bath & Body Works
November 30, 2021 - August 18, 2025Developed and implemented social media campaigns and strategies on platforms including Twitter, Facebook, and Instagram. Discovered new opportunities in social media to increase brand presence and attract models and users. Collected audience data and analyzed views and interactions. Visualized results and created reports to refine future strategies and implementations. Maintained consistent brand voice and messaging through social media. Managed model and user communities for the brand. Created and distributed email campaigns, blogs, and other written content in collaboration with designers for graphic creatives. Managed and maintained positive public relations for the brand through social media.
Marketing Automation Specialist at Eternity Technologies
September 30, 2020 - August 18, 2025Built marketing campaigns and customer journeys in the marketing automation platform. Created engaging and goal-focused landing pages. Planned and implemented A/B testing to improve conversion rates. Developed lead lifecycle management, scoring, nurturing, segmentation, and data cleansing practices.
Digital Media Marketing Intern at Eternity Technologies
December 31, 2018 - August 18, 2025Produced well-researched content for online publication. Used industry best practices and familiarity with the organization's mission to inspire ideas and content. Communicated and cooperated with the marketing team to follow up and improve the digital marketing strategy. Followed an editorial calendar and collaborated with the content production team to ensure timely delivery of materials. Organized writing schedules to complete drafts of content or finished projects within deadlines.
Digital Marketing Specialist II - Paid Media at Autocruitment - Alberta, Canada
September 1, 2023 - PresentPlanned, launched, and optimized multi-channel digital marketing campaigns across Meta and Google Ads targeting pediatric and adult health care studies. Created and tested ad copy and creatives, performed audience targeting, and conducted A/B testing to improve CTR, conversions, and lead quality. Managed email marketing campaigns using platforms like Constant Contact, Marketo, and Intercom, including scheduling, audience segmentation, and performance analysis. Tracked key performance indicators using Google Analytics, Supermetrics, and Data Studio to refine campaign strategies and improve ROI. Optimized landing pages based on keyword research, heatmap behavior, and conversion data. Developed SEO-optimized blog content aligned with digital campaign goals and healthcare industry trends to boost organic traffic and authority. Utilized Jira and marketing project management systems such as Asana, Trello, and Monday.com to coordinate cross-functional teams and ensure timely campaign delivery
Academic Tutor (Part-Time) at Varsity Tutors (Remote)
July 1, 2023 - PresentProvided personalized, one-on-one virtual tutoring sessions in Social and Digital Media Marketing, Public Relations, Business Communications, and Online Branding to college students and SMB owners. Developed customized lesson plans and learning strategies based on individual goals and learning styles, leading to improved comprehension and application of marketing concepts. Leveraged online collaboration tools and digital whiteboards to create interactive and engaging virtual learning experiences. Maintained detailed progress reports and consistently provided feedback to students and stakeholders, ensuring alignment with learning objectives. Demonstrated strong communication, time management, and adaptability in a fast-paced remote environment supporting a diverse range of learners.
Digital Marketing Specialist I at Autocruitment - Alberta, Canada
August 31, 2023 - August 18, 2025Defined, measured, and evaluated relevant paid media KPIs. Built media buys for various ad platforms and oversaw day-to-day execution of paid media campaigns. Managed overall paid media budget. Conducted in-depth keyword and website research, ad grouping, and audience targeting. Stayed updated on industry best practices and new technologies. Developed, executed, and optimized cutting-edge digital campaigns from conception to launch. Collaborated cross-departmentally to align campaign strategies and goals across the organization.
Marketing & Sales Associate at Sporting Life - Toronto, Canada
March 31, 2022 - August 18, 2025Identified critical customer needs and preferences. Supported the on-label use and promotion of all products. Provided customer feedback to marketing leadership and aided in the construction of the marketing plan. Understood basic budget management principles and general marketing principles such as segmentation, targeting, and positioning. Served as subject matter expert for applicable products/product lines and was able to field technical questions. Supported pricing strategy and maintained product or portfolio margin.
Marketing Associate at Bath & Body Works - Toronto, Canada
November 30, 2021 - August 18, 2025Developed and implemented social media campaigns and strategies on platforms including Twitter, Facebook, and Instagram. Discovered new social media opportunities to increase brand presence and attract models and users. Collected audience data and analyzed views and interactions. Visualized results and created reports to refine future strategies and implementations. Maintained consistent brand voice and messaging through social media. Managed model and user communities for the brand. Created and distributed email campaigns, blogs, and other written content working with designers to create graphic creatives. Managed and maintained positive public relations for the brand through social media.
Marketing Automation Specialist at Eternity Technologies – Mumbai, India
September 30, 2020 - August 18, 2025Built marketing campaigns and customer journeys in the marketing automation platform leveraging capabilities fully. Set up engaging and goal-focused landing pages. Planned and implemented A/B testing to improve conversion rates. Developed lead lifecycle management, scoring, nurturing, segmentation, and data cleansing practices.
Digital Media Marketing Intern at Eternity Technologies – Mumbai, India
December 31, 2018 - August 18, 2025Produced well-researched content for online publication. Utilized industry best practices and familiarity with the organization’s mission to inspire ideas and content. Communicated and cooperated with the marketing team to follow up and improve the digital marketing strategy. Followed an editorial calendar and collaborated with other team members to ensure timely delivery of materials. Organized writing schedules to complete drafts of content or projects within deadlines.
Digital Marketing Specialist II - Paid Media at Autocruitment - Alberta, Canada
September 1, 2023 - PresentPlanned, launched, and optimized multichannel digital marketing campaigns across Meta and Google Ads focused on pediatric and adult healthcare studies. Wrote and tested ad copy and creatives; executed audience targeting and A/B testing to improve CTR, conversions, and lead quality. Managed email marketing campaigns using Constant Contact, Marketo, and Intercom including scheduling, audience segmentation, content creation, and performance analysis. Tracked key performance indicators using Google Analytics, Supermetrics, and Data Studio to refine campaign strategies and improve ROI. Optimized landing pages based on keyword research, heatmap behavior, and conversion data to enhance lead capture and user experience. Researched and created SEO-optimized blog content aligned with digital campaign goals and healthcare industry trends. Applied on-page SEO best practices to enhance search engine rankings and blog discoverability. Utilized Jira to manage marketing projects, track progress, and c
Academic Tutor (Part-Time) at Varsity Tutors (Remote)
July 1, 2023 - PresentProvided personalized, one-on-one virtual tutoring sessions in subjects including Social and Digital Media Marketing, Public Relations, Business Communications, and Online Branding to college students and small- to medium-business owners. Developed customized lesson plans and learning strategies based on individual goals and learning styles, leading to improved comprehension and application of marketing concepts. Leveraged online collaboration tools and digital whiteboards to create interactive, engaging virtual learning experiences. Maintained detailed progress reports and provided consistent feedback to students and stakeholders, ensuring alignment with learning objectives. Demonstrated strong communication, time management, and adaptability in a fast-paced remote environment, supporting a diverse range of learners.
Digital Marketing Specialist I at Autocruitment - Alberta, Canada
August 31, 2023 - August 18, 2025Defined, measured, and evaluated relevant paid media KPIs. Built out media buys for various ad platforms and oversaw day-to-day execution of paid media. Oversaw and managed the overall budget for paid media. Conducted in-depth keyword and website research, ad grouping, and audience targeting. Maintained knowledge of industry best practices and new technologies. Developed, executed, and optimized cutting-edge digital campaigns from conception to launch. Worked cross-departmentally to align campaign strategies and goals across the organization.
Marketing & Sales Associate at Sporting Life - Toronto, Canada
March 31, 2022 - August 18, 2025Identified critical customer needs and preferences. Supported the on-label use and promotion of all products. Provided customer feedback to marketing leadership. Aided in the construction of the marketing plan. Understood basic budget management principles and general marketing principles such as segmentation, targeting, and positioning. Subject matter expert for applicable products/product lines and able to field technical questions. Supported setting price and maintaining product or portfolio margin.
Marketing Associate at Bath & Body Works - Toronto, Canada
November 30, 2021 - August 18, 2025Developed and implemented social media campaigns and strategies on various platforms including Twitter, Facebook, and Instagram. Discovered new opportunities in social media to increase brand presence and attract both models and users. Collected audience data and analyzed views and interactions. Visualized the results and created reports to refine future strategies and implementations. Ensured consistent brand voice and messaging through social media. Managed model and user communities for the brand. Created and distributed email campaigns, blogs, and other written content accordingly. Worked with designers to create graphic creatives. Managed and maintained positive public relations for the brand through social media.
Marketing Automation Specialist at Eternity Technologies – Mumbai, India
September 30, 2020 - August 18, 2025Built marketing campaigns and customer journeys in the marketing automation platform and fully leveraged its capabilities. Set up engaging and goal-focused landing pages. Planned and implemented A/B testing to improve conversion rates. Developed lead lifecycle management, scoring, nurturing, segmentation, and data cleansing practices.
Digital Media Marketing Intern at Eternity Technologies – Mumbai, India
December 31, 2018 - August 18, 2025Produced well-researched content for online publication. Utilized industry best practices and familiarity with the organization's mission to inspire ideas and content. Communicated and cooperated with the marketing team to follow up and improve the digital marketing strategy. Followed an editorial calendar and collaborated with other members of the content production team to ensure timely delivery of materials. Organized writing schedules to complete drafts of content or finished projects within deadlines.
Education
Post-Graduate Certificate at York University
January 1, 2022 - December 31, 2022Post-Graduate Certificate at Seneca College
January 1, 2021 - December 31, 2021Bachelor of Arts at University of Delhi
January 1, 2019 - December 31, 2019Post-Graduate Certificate at York University, Canada
January 1, 2022 - December 31, 2022Post-Graduate Certificate at Seneca College, Canada
January 1, 2021 - December 31, 2021Bachelor of Arts at University of Delhi, India
January 1, 2016 - January 1, 2019Post-Graduate Certificate at York University, Canada
January 1, 2022 - December 31, 2022Post-Graduate Certificate at Seneca College, Canada
January 1, 2021 - December 31, 2021Bachelor of Arts at University of Delhi, India
January 1, 2015 - January 1, 2019Qualifications
Advanced Google Analytics
January 1, 2021 - August 18, 2025WordPress 5 Essential Training
January 1, 2021 - August 18, 2025Hootsuite Platform Certification
January 1, 2020 - August 18, 2025French Language A1 (Parts A & B)
January 1, 2020 - August 18, 2025Advanced Google Analytics – Google Analytics Academy
January 1, 2021 - August 18, 2025WordPress 5 Essential Training – LinkedIn Learning
January 1, 2021 - August 18, 2025Hootsuite Platform Certification – Hootsuite Academy
January 1, 2020 - August 18, 2025French Language A1 (Parts A & B) – Alliance Française, New Delhi
January 1, 2020 - August 18, 2025Advanced Google Analytics – Google Analytics Academy
January 1, 2021 - August 18, 2025WordPress 5 Essential Training – LinkedIn Learning
January 1, 2021 - August 18, 2025Hootsuite Platform Certification – Hootsuite Academy
January 1, 2020 - August 18, 2025French Language A1 (Parts A & B) – Alliance Française, New Delhi
January 1, 2020 - August 18, 2025Industry Experience
Healthcare, Education, Retail, Professional Services, Software & Internet, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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