I am a passionate marketing and sales professional with extensive experience in brand strategy, digital marketing, and content creation. Over the years, I've had the opportunity to support sales teams, develop brand identities, and manage social media campaigns for diverse brands. My work extends to both digital and offline marketing, and I am always eager to take on new challenges and contribute to brand growth. Currently, I am refining my skills with a specialization in Digital Marketing & Strategy while freelancing to design various brand materials including photography, video, graphic design, and content creation. I thrive in teamwork environments and value adaptability, communication, and detailed-oriented project execution to achieve measurable success for any organization I collaborate with.

I am a passionate marketing and sales professional with extensive experience in brand strategy, digital marketing, and content creation. Over the years, I've had the opportunity to support sales teams, develop brand identities, and manage social media campaigns for diverse brands. My work extends to both digital and offline marketing, and I am always eager to take on new challenges and contribute to brand growth. Currently, I am refining my skills with a specialization in Digital Marketing & Strategy while freelancing to design various brand materials including photography, video, graphic design, and content creation. I thrive in teamwork environments and value adaptability, communication, and detailed-oriented project execution to achieve measurable success for any organization I collaborate with.

Available to hire

I am a passionate marketing and sales professional with extensive experience in brand strategy, digital marketing, and content creation. Over the years, I’ve had the opportunity to support sales teams, develop brand identities, and manage social media campaigns for diverse brands. My work extends to both digital and offline marketing, and I am always eager to take on new challenges and contribute to brand growth.

Currently, I am refining my skills with a specialization in Digital Marketing & Strategy while freelancing to design various brand materials including photography, video, graphic design, and content creation. I thrive in teamwork environments and value adaptability, communication, and detailed-oriented project execution to achieve measurable success for any organization I collaborate with.

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Language

English
Advanced

Work Experience

Junior Marketing at Mr.Blue
July 1, 2024 - Present
Developed CRM strategy and newsletter design through Connectif. Created go-to-market materials with graphic content both digital and in-store. Managed social media along with influencer marketing and agency collaboration. Planned and managed store openings and collections launches. Developed and executed creative concepts for collection shootings. Conducted monthly KPI analysis and reports. Managed offline marketing events and nurtured relationships with shopping centers where the brand is present.
Junior Marketing at Mr. Blue
July 1, 2024 - Present
Developed CRM strategies and newsletter design through Connectif. Created go-to-market graphic content digital and in-store, managed social media and influencer marketing in collaboration with agency, planned and managed store openings and collections launches, executed creative concepts for collection shootings, performed monthly KPI analysis and reporting, and conducted offline marketing events and relationship management with shopping centers where the brand is present.
Freelance Digital Marketing & Brand Strategist at Self-employed
February 1, 2024 - Present
Designed and developed all necessary brand materials including photography, video, graphic design, and editing. Created content for various relevant social channels. Developed strategies to increase brand awareness and contribute to brand growth. Built concepts and identities for brands and crafted strategies to amplify visibility and presence on relevant channels.
Freelance Digital Marketing Specialist at Freelance
February 1, 2024 - Present
Designed and developed necessary materials for brands including photography, video, graphic design, and editing. Created content for various social channels, developed strategies to increase brand awareness and growth, built brand concepts and identities, and crafted strategies to amplify visibility and presence on relevant channels.
Sales & Marketing Specialist at Net Wired
June 30, 2023 - August 18, 2025
Collaborated in developing the brand strategy and helped set the brand's identity and target audience. Developed tools to track client prospecting. Implemented HubSpot and defined an email marketing strategy. Responsible for the sales funnel including lead processing, prospecting, cold calling, planning meetings, and closing. Collaborated with the Operations team to guarantee partner activation. Achieved growth and met individual and collective sales targets. Supported new partners with onboarding and operational and administrative tasks.
Sales & Marketing Specialist at Net Wired
June 30, 2023 - August 18, 2025
Collaborated in developing the Brand Strategy, helped set the brand's identity and target audience, developed tools to track client prospecting progress, implemented HubSpot and defined an email marketing strategy. Managed the sales funnel including leads processing, prospecting, cold calling, planning meetings and closing, collaborating with the Operations Team to activate all partners, achieving growth and hitting sales targets, supporting new partners during onboarding and managing operational and administrative issues.
Sales Specialist at Bolt Food
December 31, 2022 - August 18, 2025
Supported the sales team by centralizing all tasks and processes to allow the team to focus on negotiations. Conducted daily checks on BeeHive, providing necessary solutions and follow-up to provider tickets. Regularly used CRM to validate leads information. Checked monthly competition reports and filtered data to ensure effective prospect selection for the sales team.
Sales Operations Intern at Bolt Food
December 31, 2022 - August 18, 2025
Supported the sales team by centralizing tasks and processes to keep the team focused on negotiations. Performed daily checks on Beehive platform, provided solutions and follow-up to provider tickets, regularly used CRM to validate lead information, reviewed monthly competition reports and filtered data to select good prospects for the team approach.
Marketing Intern at Estée Lauder Companies
November 30, 2021 - August 18, 2025
Wrote and reviewed social media captions for monthly posts. Translated and reviewed marketing content for various brands. Monitored campaigns on both retailers' websites and social media. Assisted the marketing team with daily administrative and organizational tasks.
Marketing Internship at Estée Lauder Companies
November 30, 2021 - August 18, 2025
Wrote and reviewed social media captions for monthly posts, translated and reviewed marketing content for various brands, monitored campaigns on retailer websites and social media, and assisted the marketing team with day-to-day administrative and organizational tasks.

Education

BSc. in Economics at ISEG – Lisbon School of Economics and Management
September 1, 2017 - September 1, 2022
Digital Marketing & Strategy Specialisation - post labor at Lisbon Digital School - Escola de Formação em Marketing Digital e Inovação
February 1, 2024 - October 1, 2024
BSc. in Economics at ISEG – Lisbon School of Economics and Management
September 1, 2017 - September 1, 2022
Digital Marketing & Strategy Specialisation - postlaboral at Lisbon Digital School - Escola de Formação em Marketing Digital e Inovação
February 1, 2024 - October 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Software & Internet, Professional Services