I am a creative and strategic professional transitioning from freelance marketing and interior design into a full-time digital marketing career. With a proven track record in visual storytelling, social media management, branding, and project management, I combine creative direction with data-driven marketing insights to elevate brand presence and digital impact. I am passionate about building brand identity and content strategy, adept at managing cross-functional teams and optimizing digital campaigns. My experience spans work as a Social Media Specialist, Creative Director, and Interior Project Designer, where I have driven engagement, managed influencer partnerships, coordinated content development, and led design projects from concept to completion. I bring a hands-on approach to brand strategy, creative ideation, and multi-platform marketing, underpinned by certifications in digital marketing and e-commerce.

Merve Krenzke

I am a creative and strategic professional transitioning from freelance marketing and interior design into a full-time digital marketing career. With a proven track record in visual storytelling, social media management, branding, and project management, I combine creative direction with data-driven marketing insights to elevate brand presence and digital impact. I am passionate about building brand identity and content strategy, adept at managing cross-functional teams and optimizing digital campaigns. My experience spans work as a Social Media Specialist, Creative Director, and Interior Project Designer, where I have driven engagement, managed influencer partnerships, coordinated content development, and led design projects from concept to completion. I bring a hands-on approach to brand strategy, creative ideation, and multi-platform marketing, underpinned by certifications in digital marketing and e-commerce.

Available to hire

I am a creative and strategic professional transitioning from freelance marketing and interior design into a full-time digital marketing career. With a proven track record in visual storytelling, social media management, branding, and project management, I combine creative direction with data-driven marketing insights to elevate brand presence and digital impact. I am passionate about building brand identity and content strategy, adept at managing cross-functional teams and optimizing digital campaigns.

My experience spans work as a Social Media Specialist, Creative Director, and Interior Project Designer, where I have driven engagement, managed influencer partnerships, coordinated content development, and led design projects from concept to completion. I bring a hands-on approach to brand strategy, creative ideation, and multi-platform marketing, underpinned by certifications in digital marketing and e-commerce.

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Work Experience

Social Media Specialist at Junior Cookies
August 1, 2023 - Present
Strategized, built, optimized, and reported on paid social campaigns on Meta and TikTok. Oversaw organic social content development through creative ideation, team management, and content calendar planning while analyzing key engagement metrics. Managed influencer outreach and partnerships, generating user-generated content to supplement paid media. Contributed to brand strategy including visual identity, messaging, packaging, and in-store experience, resulting in a 30% year-over-year increase in sales and substantial growth in brand engagement and foot traffic.
Social Media Specialist & Creative Director at Ciel Homes & Interiors
May 1, 2020 - Present
Created and managed brand identity and visual presence across web and social media platforms to reflect luxury real estate market positioning. Developed and implemented paid social strategies on Meta and Pinterest focusing on cost per lead optimization. Collaborated closely with design development teams to maintain consistent brand voice and storytelling. Directed photography shoots and content creation. Led high-end brand development for an acclaimed design studio featured in Architectural Digest. Managed construction teams and consultants and led end-to-end design projects from concept through completion.
Interior Project Designer & Visual Marketing Contributor at Belzberg Architects (BA Collective)
December 31, 2023 - August 18, 2025
Developed pitch decks and marketing assets to support new client acquisitions. Created custom interior design presentations and visual narratives aligned with client identity and project goals. Led 3D renderings and production of construction sets. Coordinated with clients, engineers, contractors, and consultants to translate designs into construction documentation. Managed FF&E selections, custom furniture design, and material specifications.
Project Designer & Client Communications Lead at Soler Architecture
December 31, 2021 - August 18, 2025
Led design projects while managing client communications and presentations. Developed visual storytelling techniques through renderings and presentation decks. Mentored junior staff in design software and technical workflows. Developed website design and produced detailed architectural sets.
Architectural Designer & Presentation Specialist at R&A Design
December 31, 2017 - August 18, 2025
Produced 3D renderings, architectural drawings, and concept packages to support visual storytelling. Developed digital content for project launches and branding materials. Participated in site visits, resolved design issues, and ensured fidelity to design intent.

Education

Bachelor of Fine Arts in Architecture & Interiors at Otis College of Art and Design
August 1, 2011 - May 1, 2015

Qualifications

Google Digital Marketing & E-commerce Professional
January 1, 2024 - December 31, 2025
Meta Social Media Marketing Professional
January 11, 2030 - December 31, 2025

Industry Experience

Media & Entertainment, Real Estate & Construction, Retail, Professional Services, Software & Internet