Available to hire
I am a UX Product Designer delivering €20M+ in annual cost savings, 30%+ engagement growth, and 35–40% faster delivery cycles across AI-enabled SaaS and enterprise platforms. My career spans commerce-scale UX at Amazon to enterprise system leadership at Metro, then leading AI SaaS and automation platforms across Europe. I functionally lead product discovery, roadmaps, and cross-functional execution without a formal PM title, aligning UX, Product, Engineering, and Commercial teams around measurable business outcomes. I transform complex systems into scalable platforms that drive revenue, reduce costs, and accelerate product velocity.
I thrive in fast-moving environments, turning ambiguous problems into structured, scalable solutions. I advocate for structured experimentation, data-backed decisions, and scalable UX systems that sustain feature velocity and improve KPIs across multiple markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Advanced
Arabic
Fluent
Work Experience
AI Product Designer - Automation & Agent Systems (Consultant) at Malt Community GmbH
April 1, 2025 - PresentStrategic UX and product design partner for AI-enabled automation platforms across European clients. Led cross-functional UX strategy and roadmap prioritization, improving operational efficiency by 25–30%. Designed agent-based workflows reducing repetitive validation and design effort by 35–40%. Accelerated MVP timelines by 30–35% through AI-assisted research and prototyping systems. Partnered with Product Leads and Engineering Managers to align roadmap priorities with measurable business outcomes and established scalable UX frameworks enabling sustainable feature velocity.
Lead AI Product Designer - Automation & Agent Systems (Consultant) at Averix GmbH
April 1, 2025 - November 16, 2025Designed and deployed AI-driven agents that automated key UX and product workflows, reducing manual design effort by 40%. Integrated Generative AI models into rapid prototyping, cutting concept-to-MVP time by 35%. Established automation frameworks across product teams, improving delivery speed and collaboration efficiency.
Lead AI Product Designer (Consultant) at Neuroflash GmbH
February 1, 2025 - February 1, 2025Defined and executed company-wide UX strategy, aligning with business KPIs and European regulations. Established and optimized customer survey methodologies, increasing user engagement by 30%. Developed scalable UX frameworks, improving product development efficiency.
AI Product Designer (Consultant) at Neuroflash GmbH
April 1, 2023 - February 28, 2025Owned end-to-end UX for a high-growth AI SaaS content platform in direct partnership with Product leadership. Built a structured experimentation framework (qual + quant research, A/B testing, KPI dashboards), driving 25–30% engagement growth. Translated complex AI capabilities into customer-facing value propositions, improving activation and retention. Designed scalable UX system supporting rapid AI feature iteration without usability degradation. Influenced roadmap prioritization through data-backed insights and behavioral analysis.
UX Product Designer (Consultant) at Neuroflash GmbH
April 1, 2023 - PresentDefined and executed company-wide UX strategy aligned with business KPIs and European regulations, established and optimized customer survey methodologies improving user engagement by 30%, and developed scalable UX frameworks resulting in improved product development efficiency.
UX Product Designer (Consultant) at Neuroflash GmbH
April 1, 2023 - PresentDefined and executed the company-wide UX strategy aligned with business KPIs and European regulations. Established and optimized customer survey methodologies, increasing user engagement by 30%. Developed scalable UX frameworks that improved product development efficiency.
UX Product Designer (Consultant) at Neuroflash GmbH
April 1, 2023 - PresentDefined and executed company-wide UX strategy aligned with business KPIs and European regulations. Established and optimized customer survey methodologies, increasing user engagement by 30%. Developed scalable UX frameworks to improve product development efficiency.
UX Product Designer (Consultant) at MediaMarktSaturn GmbH
March 31, 2023 - August 26, 2025Improved checkout conversion rates by 20% through streamlined payment UX flows and reduced friction, enhanced accessibility by 30% via WCAG-compliant design systems, and led UX research for omnichannel integration resulting in an 18% reduction of customer support tickets.
UX Product Designer (Consultant) at MediaMarktSaturn GmbH
March 31, 2023 - August 26, 2025Improved checkout conversion rates by 20% through streamlined payment UX flows and reduced friction. Enhanced accessibility by 30% through WCAG-compliant design systems. Led UX research for omnichannel integration, reducing customer support tickets by 18%.
UX Product Designer (Consultant) at MediaMarktSaturn GmbH
March 31, 2023 - August 18, 2025Improved checkout conversion rates by 20% through streamlined payment UX flows and reduced friction. Enhanced accessibility by 30% with WCAG-compliant design systems. Led UX research for omnichannel integration, lowering customer support tickets by 18%.
Lead Product Designer (Consultant) at MediaMarktSaturn GmbH
March 1, 2023 - March 1, 2023Improved checkout conversion rates by 20% via streamlined payment UX flows and reduced friction. Enhanced accessibility by 30% through WCAG-compliant design systems. Led UX research for omnichannel integration, reducing customer support tickets by 18%.
Product Designer (Consultant) at MediaMarktSaturn GmbH
November 1, 2021 - March 31, 2023Led UX optimization for revenue-critical omnichannel journeys across European markets. Improved checkout and payment flows, driving 18–20% conversion uplift. Reduced support tickets by 15–18% through service design and journey simplification. Increased accessibility compliance by ~30% through structured WCAG alignment initiatives. Aligned UX initiatives with commercial KPIs across multiple market stakeholders.
Senior Product Designer at Metro AG
October 31, 2021 - August 26, 2025Automated over 2 million annual orders via a Customer Individual Pricing system saving €20M in operational costs, standardized data visualization interfaces accelerating business decisions by 25%, and centralized analytics UX cutting delivery times by 40% while improving stakeholder satisfaction by 30%.
Senior Product Designer at Metro AG
October 31, 2021 - August 26, 2025Automated over 2 million annual orders via Customer Individual Pricing (CIP) system, saving €20M in operational costs. Standardized data visualization interfaces, accelerating business decisions by 25%. Centralized analytics UX, cutting delivery times by 40% and improving stakeholder satisfaction by 30%.
Senior Product Designer at Metro AG
October 31, 2021 - August 18, 2025Automated over 2 million annual orders with the Customer Individual Pricing system, saving €20M in operational costs. Standardized data visualization interfaces, accelerating business decisions by 25%. Centralized analytics UX, cutting delivery times by 40% and boosting stakeholder satisfaction by 30%.
Senior and Lead Product Designer at Metro AG
October 1, 2021 - October 1, 2021Automated 2M+ annual orders via CIP system, saving €20M in operational costs. Standardized data visualization interfaces, accelerating business decisions by 25%. Centralized analytics UX, cutting delivery times by 40% and improving stakeholder satisfaction by 30%.
Senior & Lead Product Designer at Metro AG
February 1, 2018 - October 31, 2021Functionally led UX strategy for large-scale B2B pricing, ordering, and analytics platforms across 16+ European markets. Led cross-functional product discovery, roadmap definition, and execution. Designed and scaled Customer Individual Pricing (CIP) system automating 2M+ orders annually, generating ~€20M recurring cost savings. Improved enterprise decision-making speed via standardized analytics and visualization UX. Reduced delivery timelines by 35–40% by establishing centralized design systems and governance models. Mentored designers and strengthened UX–Engineering collaboration.
Senior UX Designer at Travelcircus GmbH
December 31, 2017 - August 26, 2025Increased mobile conversion rates by 15% through responsive design adaptation and reduced checkout abandonment by 20% via UX flow optimization.
Senior UX Designer at Travelcircus GmbH
December 31, 2017 - August 26, 2025Increased mobile conversion rates by 15% through responsive design adaptation. Reduced checkout abandonment by 20% via UX flow optimization.
Senior UX Designer at Travelcircus GmbH
December 31, 2017 - August 18, 2025Increased mobile conversion rates by 15% through responsive design adaptation. Reduced checkout abandonment by 20% with improved UX flow optimization.
Senior UX Designer at Travelcircus GmbH
December 1, 2017 - December 1, 2017Increased mobile conversion rates by 15% through responsive design adaptation. Reduced checkout abandonment by 20% via UX flow optimization.
Regional Creative Designer (UI/UX) at Amazon Middle East
June 30, 2017 - August 26, 2025Boosted Black Friday sales by 30% through promotional UX optimization and CMS workflow alignment and improved user engagement by 20% in fashion/electronics categories through A/B-tested UI designs.
Regional Creative Designer (UI/UX) at Amazon Middle East
June 30, 2017 - August 26, 2025Boosted Black Friday sales by 30% through promotional UX optimization and CMS workflow alignment. Improved user engagement by 20% in fashion and electronics categories with A/B-tested UI designs.
Regional Creative Designer (UI/UX) at Amazon Middle East
June 30, 2017 - August 18, 2025Boosted Black Friday sales by 30% via promotional UX optimization and CMS workflow alignment. Improved user engagement by 20% in fashion and electronics via A/B tested UI designs.
Regional Creative Designer (UI/UX) at Amazon Middle East
June 1, 2017 - June 1, 2017Boosted Black Friday sales by 30% via promotional UX optimization and CMS workflow alignment. Improved user engagement by 20% in fashion/electronics categories through A/B-tested UI designs.
Regional Creative Designer (UI/UX) at Amazon Middle East
September 1, 2015 - June 30, 2017Contributed to ~30% Black Friday sales uplift through optimized promotional UX. Increased engagement by ~20% using A/B-tested improvements across retail categories. Supported scalable design standards during rapid regional expansion.
Senior UI/UX Designer at Micropolis
August 31, 2015 - August 26, 2025Enhanced VR app engagement by 25% for Dubai Government projects.
Senior UI/UX Designer at Micropolis
August 31, 2015 - August 26, 2025Enhanced VR app engagement by 25% for Dubai Government projects.
Senior UI/UX Designer at Micropolis
August 31, 2015 - August 18, 2025Enhanced VR application engagement by 25% through iterative design testing for Dubai Government projects. Optimized interactive design flows for VR apps, improving user experience by 20%.
Senior UI/UX Designer at Micropolis
August 1, 2015 - August 1, 2015Enhanced VR app engagement by 25% for Dubai Government projects.
Senior UI/UX Designer at Micropolis
October 1, 2014 - August 31, 2015Increased engagement ~25% for Dubai Government VR platform through UX improvements.
Senior Creative Designer at Tejuri / DP World
August 31, 2014 - August 26, 2025Increased satisfaction by 10% and engagement by 15%.
Senior Creative Designer at Tejuri / DP World
August 31, 2014 - August 26, 2025Increased satisfaction by 10% and engagement by 15%.
Senior Creative Designer at Tejuri (DP World)
August 31, 2014 - August 18, 2025Improved customer satisfaction by 10% through refined e-commerce UI for seamless shopping. Increased online engagement by 15% with impactful UI assets and digital campaigns.
Senior Creative Designer at Tejuri / DP World
August 1, 2014 - August 1, 2014Increased satisfaction by 10% and engagement by 15%.
Senior Creative Designer at Tejuri / DP World
September 1, 2012 - August 31, 2014Boosted customer satisfaction ~10% and engagement ~15% for government e-commerce project.
Web Designer at NGPath Media
August 31, 2012 - August 26, 2025Increased client engagement by 20%.
Web Designer at NGPath Media
August 31, 2012 - August 26, 2025Increased client engagement by 20%.
Web Designer at NGPath Media Agency
August 31, 2012 - August 18, 2025Drove a 20% increase in client engagement via innovative web design and UI solutions.
Web Designer at NGPath Media
August 1, 2012 - August 1, 2012Increased client engagement by 20%.
Web Designer at NGPath Media
March 1, 2011 - August 31, 2012Delivered ~20% higher client engagement via optimized web experiences.
Web Designer at Daly Dress
December 31, 2010 - August 26, 2025Boosted online sales by 15%.
Web Designer at Daly Dress
December 31, 2010 - August 26, 2025Boosted online sales by 15%.
Web Designer at Daly Dress
December 31, 2010 - August 18, 2025Boosted online sales by 15% through optimized e-commerce UX and high-quality product visuals.
Web Designer at Daly Dress
December 1, 2010 - December 1, 2010Boosted online sales by 15%.
Web Designer at Daly Dress
May 1, 2009 - December 31, 2010Contributed to ~15% online sales growth for fashion e-commerce.
Web Designer at SAAD Corporation
March 31, 2009 - August 26, 2025Improved CRM usability by 15%.
Web Designer at SAAD Corporation
March 31, 2009 - August 26, 2025Improved CRM usability by 15%.
Web Designer at SAAD Corporation
March 31, 2009 - August 18, 2025Enhanced patient care efficiency by 15% through user-friendly healthcare interfaces and CRM systems.
Web Designer at SAAD Corporation
March 1, 2009 - March 1, 2009Improved CRM usability by 15%.
Web Designer at SAAD Corporation
April 1, 2007 - March 31, 2009Improved CRM usability by ~20% for healthcare operations.
Creative Head (Online Advertising) at Linkdotnet MSN Arabia
February 28, 2007 - August 26, 2025Increased ad engagement by 35%.
Creative Head (Online Advertising) at Linkdotnet MSN Arabia
February 28, 2007 - August 26, 2025Increased ad engagement by 35%.
Creative Head (Online Advertising) at Linkdotnet MSN Arabia
February 28, 2007 - August 18, 2025Increased online ad engagement by 35% through data-driven UI enhancements and interactive advertising strategies.
Creative Head (Online Advertising) at Linkdotnet MSN Arabia
February 1, 2007 - February 1, 2007Increased ad engagement by 35%.
Digital Designer at Linkdotnet MSN Arabia
March 1, 2004 - February 28, 2007Increased online ads engagement ~35% through performance-focused design.
Education
Mobile Creative & Development Diploma at Hyper Island
August 1, 2014 - August 1, 2014BSc in Computer Programming at Thebes Higher Institute
January 11, 2030 - May 1, 2002Mobile Creative & Development Diploma at Hyper Island
August 1, 2014 - August 31, 2014BSc in Computer Programming at Thebes Higher Institute
January 11, 2030 - May 1, 2002Mobile Creative & Development Diploma at Hyper Island
August 1, 2014 - August 31, 2014BSc in Computer Programming at Thebes Higher Institute
January 11, 2030 - May 1, 2002Mobile Creative & Development Diploma at Hyper Island
January 11, 2030 - August 1, 2014BSc in Computer Programming at Thebes Higher Institute
January 11, 2030 - May 1, 2002BSc in Computer Programming at Thebes Higher Institute, Cairo, Egypt
January 11, 2030 - January 1, 2002Mobile Creative & Development Diploma at Hyper Island
January 11, 2030 - January 1, 2014BSc in Computer Programming at Thebes Higher Institute, Cairo, Egypt
January 1, 2002 - January 1, 2002Mobile Creative & Development Diploma at Hyper Island, Stockholm, Sweden
January 1, 2014 - January 1, 2014BSc in Computer Programming at Thebes Higher Institute, Cairo, Egypt
January 1, 2002 - December 31, 2002Mobile Creative & Development Diploma at Hyper Island, Stockholm, Sweden
January 1, 2014 - December 31, 2014Qualifications
Foundations of User Experience (UX) Design – Google
January 11, 2030 - August 18, 2025Agile with Atlassian Jira – Atlassian
January 11, 2030 - August 18, 2025Stock Valuation & Comparable Companies Analysis
January 11, 2030 - August 18, 2025Foundations of User Experience (UX) Design – Google
January 11, 2030 - August 26, 2025Agile with Atlassian Jira – Atlassian
January 11, 2030 - August 26, 2025Stock Valuation & Comparable Companies Analysis
January 11, 2030 - August 26, 2025Foundations of User Experience (UX) Design – Google
January 11, 2030 - August 26, 2025Agile with Atlassian Jira – Atlassian
January 11, 2030 - August 26, 2025Stock Valuation & Comparable Companies Analysis
January 11, 2030 - August 26, 2025Generative AI for Product Owners
January 11, 2030 - November 16, 2025Generative AI Prompt Engineering
January 11, 2030 - November 16, 2025Foundations of User Experience (UX) Design
January 11, 2030 - November 16, 2025Agile with Atlassian Jira
January 11, 2030 - November 16, 2025Digital Product Management
January 1, 2026 - January 1, 2026Agile Leadership
January 1, 2025 - January 1, 2025Generative AI for Product Owners
January 1, 2025 - January 1, 2025Digital Product Management
January 1, 2026 - March 12, 2026Agile Leadership
January 1, 2025 - March 12, 2026Generative AI for Product Owners
January 1, 2025 - March 12, 2026Digital Product Management
January 1, 2026 - June 7, 2026Agile Leadership
January 1, 2025 - June 7, 2026Generative AI for Product Owners
January 1, 2025 - June 7, 2026Industry Experience
Retail, Software & Internet, Travel & Hospitality, Media & Entertainment, Government, Professional Services, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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