Janice Picconi

Led corporate productions for established and emerging brands to elevate their visibility, overseeing all stages from pre-production to post-production across multiple campaigns. Managed social content and platform strategy to boost engagement and brand presence. Cast and directed talent for branded campaigns under tight timelines and limited resources while sustaining high production value. Collaborated with creative directors and designers to develop digital brand identities and built cross-functional teams, mentoring junior creatives from concept through delivery. Produced, edited, and delivered various short-form branded content including social videos, commercials, and digital designs.

Produced high-quality internal and external corporate video content for global audiences, ensuring consistency with brand tone. Acted as primary on-site producer for domestic and international shoots, fostering strong stakeholder relationships. Led both in-person and remote casting sessions, collaborating directly with talent agencies to source appropriate talent. Streamlined casting workflows and production preparation to enhance turnaround times and coordination. Worked closely with directors on set to provide creative and logistical support to elevate production quality.