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I am a creative producer with over 10 years of experience working across narrative film, branded content, and retail activations. I bring a hands-on approach to casting, production leadership, and team management with a focus on delivering collaborative and creatively rigorous projects. My recent work includes producing an independent feature film with a Sundance-winning director currently in post-production, as well as branded content that supports early-stage growth and brand storytelling. I hold an MFA in Creative Producing from Columbia University.…I am a creative producer with over 10 years of experience working across narrative film, branded content, and retail activations. I bring a hands-on approach to casting, production leadership, and team management with a focus on delivering collaborative and creatively rigorous projects. My recent work includes producing an independent feature film with a Sundance-winning director currently in post-production, as well as branded content that supports early-stage growth and brand storytelling. I hold an MFA in Creative Producing from Columbia University.

Janice Picconi

Executive Producer, Creative Producer, Casting Director, +1

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I am a creative producer with over 10 years of experience working across narrative film, branded content, and retail activations. I bring a hands-on approach to casting, production leadership, and team management with a focus on delivering collaborative and creatively rigorous projects. My recent work includes producing an independent feature film with a Sundance-winning director currently in post-production, as well as branded content that supports early-stage growth and brand storytelling. I hold an MFA in Creative Producing from Columbia University.…I am a creative producer with over 10 years of experience working across narrative film, branded content, and retail activations. I bring a hands-on approach to casting, production leadership, and team management with a focus on delivering collaborative and creatively rigorous projects. My recent work includes producing an independent feature film with a Sundance-winning director currently in post-production, as well as branded content that supports early-stage growth and brand storytelling. I hold an MFA in Creative Producing from Columbia University.

Available to hire

I am a creative producer with over 10 years of experience working across narrative film, branded content, and retail activations. I bring a hands-on approach to casting, production leadership, and team management with a focus on delivering collaborative and creatively rigorous projects.

My recent work includes producing an independent feature film with a Sundance-winning director currently in post-production, as well as branded content that supports early-stage growth and brand storytelling. I hold an MFA in Creative Producing from Columbia University.

Skills

Corporate Video

Pitch Deck

Social Media Design

Experience Level

Corporate Video

Expert

Pitch Deck

Expert

Social Media Design

Expert

Work Experience

Executive Producer at The Arance Agency

January 1, 2022 - Present

Led corporate productions for established and emerging brands to elevate their visibility, overseeing all stages from pre-production to post-production across multiple campaigns. Managed social content and platform strategy to boost engagement and brand presence. Cast and directed talent for branded campaigns under tight timelines and limited resources while sustaining high production value. Collaborated with creative directors and designers to develop digital brand identities and built cross-functional teams, mentoring junior creatives from concept through delivery. Produced, edited, and delivered various short-form branded content including social videos, commercials, and digital designs.

Producer at McKinsey & Company

December 31, 2021 - August 18, 2025

Produced high-quality internal and external corporate video content for global audiences, ensuring consistency with brand tone. Acted as primary on-site producer for domestic and international shoots, fostering strong stakeholder relationships. Led both in-person and remote casting sessions, collaborating directly with talent agencies to source appropriate talent. Streamlined casting workflows and production preparation to enhance turnaround times and coordination. Worked closely with directors on set to provide creative and logistical support to elevate production quality.