Available to hire
I’m an award-winning Design Director and Senior Designer with over 20 years’ experience across London and Sydney, specializing in insight-led strategic brand identity and cross-media communication. I’m passionate about collaborating with cross-functional teams, mentoring designers, and delivering on-brand design assets that resonate with audiences across traditional and digital channels.
I thrive on turning complex business challenges into compelling, ideas-led solutions. I enjoy building strong relationships with stakeholders, guiding projects from brief through to rollout, and continuously improving design workflows to elevate team performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Owner and Creative Director at Design in Concert Pty Ltd
February 1, 2017 - PresentI develop strategy and creative concepts aligned to research and briefs, handling all business aspects including pitching, estimating, budgeting, finances, invoicing, research, strategy, and creative across digital and print. I build and nurture professional relationships with business owners, creative specialists, and suppliers, demonstrating proven organisational skills, multitasking, and delivering high-quality work on deadline and within budget.
Senior Designer at MinterEllison
March 31, 2025 - August 18, 2025I worked as a Contract Senior Designer in a small in-house team, collaborating with internal stakeholders, teams, and external suppliers to deliver on-brand design assets for a wide variety of applications.
Senior Designer and Design Lead at Deloitte (The Agency)
March 31, 2024 - August 18, 2025As a lead creative within Deloitte’s in-house team of 23 designers and a large marketing department, I designed and delivered high-level projects, events, and campaigns. My role included scoping, briefing, debriefing projects, developing strategy, concepts, design, artwork on-brief, building senior stakeholder relationships, ensuring project timelines and quality, leading multiple projects improving audience engagement, inspiring team development, and providing workflow feedback.
Senior Designer and Design Director at Various agencies
January 1, 2025 - August 18, 2025As a Freelance / Contract designer, I collaborated with Sydney-based design and advertising agency teams on various projects. I developed creative concepts aligned to research and briefs, worked across diverse clients and sectors, enhanced collaboration skills, mentored designers, and presented to internal teams and high-level clients.
Design Director at Brand & Co
November 8, 2006 - June 1, 2010Reporting to the Managing Director, I was responsible for the creative output of the studio, helping diversify the agency portfolio beyond property marketing, improving strategic impact leading to better client retention and new business, streamlining workflows via job filing and creative servers, managing and mentoring a small team, and providing creative direction across all projects.
Design Director at Principals
May 31, 2006 - August 18, 2025Managed a team of two designers overseeing design, production, and delivery of client projects. I provided creative direction throughout design phases, led client discovery workshops, delivered projects on time for multiple clients, mentored and developed designers, and led the NAB rebrand project including concept design, presentations, final rollout across printed and digital collateral, as well as coordinating external specialists.
Owner and Creative Director at Design in Concert Pty Ltd
February 1, 2017 - November 23, 2025Founder and Creative Director responsible for developing strategy and creative concepts aligned to research and brief; oversees all aspects of the design business including pitching, estimating, budgeting, finances, invoicing, research, strategy and creative across digital and print; cultivates and nurtures professional relationships with business owners, creative specialists and suppliers; demonstrates strong organizational ability, multi-tasking and delivering high-quality work to tight deadlines and budgets.
Senior Designer at MinterEllison
March 1, 2025 - March 1, 2025Contract Senior Designer in a small in-house team, collaborating with internal stakeholders, teams and external suppliers to deliver on-brand design assets for a wide variety of applications.
Senior Designer and Design Lead at Deloitte (The Agency)
March 1, 2024 - March 1, 2024Lead creative within Deloitte’s in-house team of 23 designers and a marketing department of over 200 specialists; scoped, briefed and debriefed projects; developed strategy, concepts, design and artwork on-brief; built relationships with senior stakeholders, executives and Partners; ensured projects remained on-track and on-time; led design across multiple projects resulting in increased audience engagement and conversion rates; mentored team members and contributed to workflow improvements.
Senior Designer and Design Director at Various agencies
January 1, 2025 - January 1, 2025Freelance / Contract Senior Designer and Design Director collaborating with design and advertising agency teams in Sydney on a wide range of projects; developing creative concepts aligned to research, strategy and briefs; exposure to a diverse client base and sectors; mentoring other designers; presenting to internal teams and clients at the highest level.
Design Director at Brand & Co
January 1, 2010 - January 1, 2010Reporting to the Managing Director and responsible for the creative output of the studio; diversified the agency portfolio beyond property marketing into additional sectors; improved client retention and won new business; implemented improved job filing and creative server workflows; managed and mentored a small team; provided overarching creative direction across projects.
Design Director at Principals
May 1, 2006 - May 1, 2006Managed a team of two designers, overseeing design, production and delivery of client projects; provided creative direction across all stages of the design process; led client discovery workshops with strategy leads; delivered projects on time; mentored designers; led NAB rebrand design team through concepts, development, logo crafting and rollout of collateral, signage and website.
Owner and Creative Director at Design in Concert Pty Ltd
February 1, 2017 - November 25, 2025Developing strategy and creative concepts aligned to research and brief; responsible for all aspects of the design business including pitching, estimating, budgeting, finances, invoicing, research, strategy and creative – across digital and print; attracting and nurturing professional relationships.
Senior Designer at MinterEllison
November 1, 2024 - March 31, 2025Contract Senior Designer in a small in-house team, collaborating with internal stakeholders, teams and external suppliers to deliver on-brand design assets across a wide variety of applications.
Senior Designer and Design Lead at Deloitte (The Agency)
July 1, 2019 - March 31, 2024Lead creative with Deloitte’s in-house team of 23 designers and marketing department of over 200 specialists, designing and delivering high-level projects, events and campaigns. Scoped, briefed and debriefed projects; developed strategy, concepts and artwork on-brief; built relationships with senior stakeholders, executives and Partners; kept projects on-track and on-time; led multiple designs increasing audience engagement and conversion; mentored team members and contributed workflow improvements.
Senior Designer and Design Director at Various agencies
February 1, 2010 - PresentCollaborating with design and advertising agency teams in Sydney on a wide range of projects. Developing creative concepts aligned to research, strategy and briefs; exposure to a broad spectrum of clients and sectors; enhancing collaboration with in-house teams; mentoring other designers; presenting to internal teams and clients at the highest level.
Design Director at Principals
September 1, 2004 - May 31, 2006Design Director overseeing the design process for multiple clients; led client discovery workshops with strategy leads; delivered projects on time; mentored two designers; led NAB rebrand including concepts, development, logo crafting, client presentations and rollout of collateral, signage and website; coordinated with external design and production specialists to rollout the new brand.
Education
BA (Hons) Graphic Design at Central Saint Martins, London
January 11, 2030 - August 18, 2025Diploma Art Studies at Buckinghamshire University, UK
September 3, 1989 - June 16, 1990BA(Hons) Graphic Design at Central Saint Martins, London
January 11, 2030 - November 23, 2025Diploma Art Studies at Buckinghamshire University, UK
January 11, 2030 - November 23, 2025BA (Hons) Graphic Design at Central Saint Martins, London
February 1, 2010 - January 1, 2025Diploma Art Studies at Buckinghamshire University, UK
January 11, 2030 - November 25, 2025BA(Hons) Graphic Design at Central Saint Martins, London
January 11, 2030 - January 15, 2026Diploma Art Studies at Buckinghamshire University, UK
January 11, 2030 - January 15, 2026Qualifications
AGDA Awards (x2) - Brand identity design
January 11, 2030 - August 18, 2025Australian Marketing Institute Award for NAB rebrand
January 11, 2030 - August 18, 2025Urban Taskforce Property Marketing Award
January 11, 2030 - August 18, 2025AGDA Awards x2 (Brand identity design)
January 11, 2030 - November 23, 2025Australian Marketing Institute (nab rebrand)
January 11, 2030 - November 23, 2025AGDA Award – Brand Identity Design
January 11, 2030 - November 25, 2025Australian Marketing Institute – NAB rebrand recognition
January 11, 2030 - November 25, 2025Industry Experience
Professional Services, Financial Services, Real Estate & Construction, Media & Entertainment, Other, Consumer Goods, Education, Energy & Utilities, Retail, Transportation & Logistics, Travel & Hospitality, Software & Internet
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