Rahul Powar

Worked in the Google Tag Manager team to develop tracking mechanisms required for marketing and analytics across 8+ accounts. Introduced and handled a new project to optimize existing tagging mechanisms for better site performance and container management. Integrated tracking for various advertising platforms like Facebook and Snapchat and affiliate platforms like Rakuten and Conversant. Collaborated closely with the marketing team to drive performance marketing campaigns impacting revenue. Automated Tag Manager deployment processes internally and at platform level, reducing manual work by over 95% and saving time.

Working on the Google Tag Manager team to develop tracking mechanisms required for marketing and analytics across more than 8 accounts. Introduced and handled a new project to optimize existing tagging mechanisms improving site performance and container management. Integrated tracking for various advertising platforms like Facebook and Snapchat, as well as affiliate platforms like Rakuten and Conversant. Collaborated closely with marketing teams to drive performance marketing campaigns directly impacting revenue. Automated Tag Manager deployment processes both internally and on the platform, reducing manual work by over 95%, saving significant time.

Developed and maintained more than 10 features and 15+ user stories with attention to detail and performance. Optimized existing codebase for robust application performance and minimized redundant API calls. Worked with Angular and TypeScript for frontend development including new features and improvements. Worked with other teams on .NET development for REST APIs and ASP.NET for server-side rendered web applications.