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Hi, I'm Thu Cu, a passionate marketing student at The University of Texas at Dallas with hands-on experience in social media marketing and brand strategy. I enjoy using creativity and data-driven insights to engage audiences and elevate brand presence across digital platforms. I've worked with a diverse range of organizations including startups like Moonbeam Baby and established firms such as Pavilion Bank, crafting campaigns and content that drive engagement and build community. Outside of work and school, I love drawing, fitness, cooking, and traveling – next stop: Switzerland!…Hi, I'm Thu Cu, a passionate marketing student at The University of Texas at Dallas with hands-on experience in social media marketing and brand strategy. I enjoy using creativity and data-driven insights to engage audiences and elevate brand presence across digital platforms. I've worked with a diverse range of organizations including startups like Moonbeam Baby and established firms such as Pavilion Bank, crafting campaigns and content that drive engagement and build community. Outside of work and school, I love drawing, fitness, cooking, and traveling – next stop: Switzerland!

Thu Cu

Marketing Strategist, Social Media Manager, Content Creator, +2

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Hi, I'm Thu Cu, a passionate marketing student at The University of Texas at Dallas with hands-on experience in social media marketing and brand strategy. I enjoy using creativity and data-driven insights to engage audiences and elevate brand presence across digital platforms. I've worked with a diverse range of organizations including startups like Moonbeam Baby and established firms such as Pavilion Bank, crafting campaigns and content that drive engagement and build community. Outside of work and school, I love drawing, fitness, cooking, and traveling – next stop: Switzerland!…Hi, I'm Thu Cu, a passionate marketing student at The University of Texas at Dallas with hands-on experience in social media marketing and brand strategy. I enjoy using creativity and data-driven insights to engage audiences and elevate brand presence across digital platforms. I've worked with a diverse range of organizations including startups like Moonbeam Baby and established firms such as Pavilion Bank, crafting campaigns and content that drive engagement and build community. Outside of work and school, I love drawing, fitness, cooking, and traveling – next stop: Switzerland!

Available to hire

Hi, I’m Thu Cu, a passionate marketing student at The University of Texas at Dallas with hands-on experience in social media marketing and brand strategy. I enjoy using creativity and data-driven insights to engage audiences and elevate brand presence across digital platforms.

I’ve worked with a diverse range of organizations including startups like Moonbeam Baby and established firms such as Pavilion Bank, crafting campaigns and content that drive engagement and build community. Outside of work and school, I love drawing, fitness, cooking, and traveling – next stop: Switzerland!

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Vietnamese

Advanced

Work Experience

Social Media Marketing Intern at Moonbeam Baby

March 1, 2025 - August 19, 2025

Managed TikTok, Instagram, and Facebook content, increasing engagement by 40%. Designed and scheduled monthly social media calendars using Canva and Meta Business Suite. Improved post-performance by 15% by analyzing underperforming content and making refinements.

Front Desk & Member Services Associate at La Fitness

July 1, 2024 - August 19, 2025

Generated over 600 outreach calls to retain memberships, improving member renewals by 20%. Maintained and organized EFT and PIF databases to reduce billing errors by 15%. Collaborated on promotional contests increasing member retention by 30%.

Campaign & Content Strategist at Charities2Love

December 1, 2024 - August 19, 2025

Led 'Before & After' Instagram campaign, boosting engagement by 35%. Crafted impactful Canva posts including volunteer quotes and interactive visuals, increasing story views by 30%. Utilized survey insights to tailor messaging, enhancing volunteer shares and saves.

Social Media & Brand Strategy Consultant at Pavilion Bank

December 1, 2024 - August 19, 2025

Led rebrand targeting Gen Z and Millennials, increasing social media impressions by 40%. Co-developed a 30-day LinkedIn content calendar with themed posts, growing engagement and followers by 25%. Produced branded assets and authored a new mission statement, ensuring brand consistency across channels. Analyzed survey data to inform strategy.