I am a Digital Communication Specialist with over four years of experience developing and implementing communication strategies that engage both internal and external stakeholders. My professional journey has equipped me with a strong background in content creation for digital and traditional media, stakeholder engagement, and brand positioning. I enjoy translating complex information into accessible, clear content that resonates with diverse audiences. Currently, I am pursuing a Master of Digital Communication while working casually in Australia, having previously held roles in journalism, digital marketing, and public relations. I take pride in leading multi-platform campaigns and fostering effective messaging across teams to support organizational goals, always appreciating the power of strategic communication to enhance institutional visibility and engagement.

Nathaly Santacruz

I am a Digital Communication Specialist with over four years of experience developing and implementing communication strategies that engage both internal and external stakeholders. My professional journey has equipped me with a strong background in content creation for digital and traditional media, stakeholder engagement, and brand positioning. I enjoy translating complex information into accessible, clear content that resonates with diverse audiences. Currently, I am pursuing a Master of Digital Communication while working casually in Australia, having previously held roles in journalism, digital marketing, and public relations. I take pride in leading multi-platform campaigns and fostering effective messaging across teams to support organizational goals, always appreciating the power of strategic communication to enhance institutional visibility and engagement.

Available to hire

I am a Digital Communication Specialist with over four years of experience developing and implementing communication strategies that engage both internal and external stakeholders. My professional journey has equipped me with a strong background in content creation for digital and traditional media, stakeholder engagement, and brand positioning. I enjoy translating complex information into accessible, clear content that resonates with diverse audiences.

Currently, I am pursuing a Master of Digital Communication while working casually in Australia, having previously held roles in journalism, digital marketing, and public relations. I take pride in leading multi-platform campaigns and fostering effective messaging across teams to support organizational goals, always appreciating the power of strategic communication to enhance institutional visibility and engagement.

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Work Experience

Master's Student and Casual Worker
September 1, 2023 - Present
Relocated to Australia to pursue a master's degree in digital communication while working casually on the side.
External Communication Analyst at Fundación Valle del Lili
August 31, 2023 - August 19, 2025
Managed external client relationships and media communications. Developed and implemented communication strategies and campaigns for both traditional and digital media. Planned social media content calendars, including copywriting, images, and calls-to-action. Managed digital channels and produced written content for institutional magazines, newsletters, and press releases. Coordinated public relations and contributed to institutional branding ensuring messaging and visual identity consistency. Resulted in improved audience engagement and strengthened institutional visibility aligned with strategic communication goals.
Journalist for Digital Marketing and Advertising at El País S.A, Newspaper
June 30, 2021 - August 19, 2025
Developed and implemented content strategies for digital campaigns aligned with client objectives and target audiences. Created and managed digital content for websites, social media platforms, and internal communication channels, including copywriting and calls to action. Produced articles, podcast scripts, email marketing pieces, and newsletters. Conducted stakeholder interviews to ensure messaging relevance, consistency, and engagement across platforms.
Culture and Sports Reporter (Internship) at El País S.A, Newspaper
March 1, 2020 - August 19, 2025
Provided journalistic coverage of local and national cultural and sports events through daily news reports, feature articles, interviews, and multimedia content for print and digital formats. Adapted articles for engaging social media content with compelling copywriting and visuals. Participated in press conferences, audiovisual interviews, and podcast production. Actively contributed in editorial board meetings and content planning. Managed adaptation of stories for online publication and regularly updated web entries for Culture and Sports sections.

Education

Master of Digital Communication at Queensland University of Technology
September 1, 2023 - January 1, 2026
Diploma of Management of Digital Marketing at Universidad Icesi, Colombia
January 1, 2021 - December 31, 2021
Bachelor of Social Communication and Journalism at Universidad Autónoma de Occidente, Colombia
January 1, 2020 - December 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Education, Professional Services