I am a freelance senior graphic designer specializing in digital and brand identity design. With over four years of experience, I have developed complete brand systems for food, beverage, tech, and retail brands, helping startups and established businesses boost their visual presence and customer engagement. I am skilled at transforming client briefs into high-impact designs suitable for print, digital, and motion media, consistently contributing to increased sales and expanded brand reach. My expertise includes branding, packaging, typography, visual identity, and social media design, along with motion graphics and e-commerce product photography retouching. I have a strong track record of leading social media campaigns that significantly enhance engagement and follower growth, and I have trained local creatives in Adobe tools to improve workflow efficiency.

Omar Rashdan

I am a freelance senior graphic designer specializing in digital and brand identity design. With over four years of experience, I have developed complete brand systems for food, beverage, tech, and retail brands, helping startups and established businesses boost their visual presence and customer engagement. I am skilled at transforming client briefs into high-impact designs suitable for print, digital, and motion media, consistently contributing to increased sales and expanded brand reach. My expertise includes branding, packaging, typography, visual identity, and social media design, along with motion graphics and e-commerce product photography retouching. I have a strong track record of leading social media campaigns that significantly enhance engagement and follower growth, and I have trained local creatives in Adobe tools to improve workflow efficiency.

Available to hire

I am a freelance senior graphic designer specializing in digital and brand identity design. With over four years of experience, I have developed complete brand systems for food, beverage, tech, and retail brands, helping startups and established businesses boost their visual presence and customer engagement. I am skilled at transforming client briefs into high-impact designs suitable for print, digital, and motion media, consistently contributing to increased sales and expanded brand reach.

My expertise includes branding, packaging, typography, visual identity, and social media design, along with motion graphics and e-commerce product photography retouching. I have a strong track record of leading social media campaigns that significantly enhance engagement and follower growth, and I have trained local creatives in Adobe tools to improve workflow efficiency.

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Language

Arabic
Fluent
English
Fluent
Italian
Advanced
French
Advanced

Work Experience

Designer - Health Care Design Projects
January 1, 2024 - Present
Focused on design for healthcare and scientific purposes, including designing scientific presentation materials for academic conferences and integrating advanced design principles into health care communication.
Freelance Senior Graphic Designer | Digital & Brand Identity Designer at Freelance
May 1, 2018 - Present
Remote freelance work for various clients via platforms like Upwork. Successfully developed 30 food, retail, and digital brands, boosting recognition and customer loyalty. Delivered 19 complete branding packages within two months with 100% on-time quality delivery. Led social media campaigns that increased engagement by 35%, followers by 20%, and reached over 150,000 people. Designed packaging for snacks, beverages, and FMCG products contributing to up to 15% sales growth. Produced brochures, signage, trade materials, and book covers aligned with brand identity. Created optimized visuals for Instagram, Facebook, LinkedIn, and YouTube. Designed merchandise lines generating additional revenue. Retouched and edited product photography for e-commerce and print. Trained local creatives in Adobe tools to improve workflow efficiency.

Education

Bachelor of Dental Surgery at Alexandria University
January 11, 2030 - August 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Healthcare, Professional Services, Travel & Hospitality