I am a creative and logical marketing specialist passionate about developing communication campaigns to increase brand awareness and sales. With experience in digital marketing, campaign execution, content production, and performance analysis, I enjoy contributing ideas and optimizing marketing strategies to achieve impactful results. My background in communication science and hands-on experience at various marketing roles in the Netherlands and Hong Kong have equipped me with strong skills in social media, SEO/SEA, digital content creation, and campaign management. I am constantly learning and leveraging analytics to deliver growth and brand enhancement.

I am a creative and logical marketing specialist passionate about developing communication campaigns to increase brand awareness and sales. With experience in digital marketing, campaign execution, content production, and performance analysis, I enjoy contributing ideas and optimizing marketing strategies to achieve impactful results. My background in communication science and hands-on experience at various marketing roles in the Netherlands and Hong Kong have equipped me with strong skills in social media, SEO/SEA, digital content creation, and campaign management. I am constantly learning and leveraging analytics to deliver growth and brand enhancement.

Available to hire

I am a creative and logical marketing specialist passionate about developing communication campaigns to increase brand awareness and sales. With experience in digital marketing, campaign execution, content production, and performance analysis, I enjoy contributing ideas and optimizing marketing strategies to achieve impactful results.

My background in communication science and hands-on experience at various marketing roles in the Netherlands and Hong Kong have equipped me with strong skills in social media, SEO/SEA, digital content creation, and campaign management. I am constantly learning and leveraging analytics to deliver growth and brand enhancement.

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Language

English
Advanced
Dutch
Intermediate
Chinese
Fluent

Work Experience

Marketing Associate (full-time internship) at AMS, NL
July 1, 2024 - August 20, 2025
Increased YouTube subscribers by 63%, improved TikTok channels' click-through rate by 20%, and implemented A/B testing to enhance conversion rates by 17%.
Marketing Specialist at Jabos B.V. – Zaandam, Netherlands
September 1, 2024 - Present
Contributed ideas and executed campaigns, PR initiatives, influencer collaborations, and events. Created, planned, and published content for Instagram, LinkedIn, Facebook, and TikTok. Coordinated photoshoots, videos, and other media projects to enhance brand experience. Developed, managed, and optimized website content focused on search visibility. Tracked results and optimized performance.
Marketing Intern at United Management & Consultancy B.V. – Rotterdam, Netherlands
April 1, 2023 - August 20, 2025
Conducted market research and competitor analysis. Assisted with social media content creation and management. Generated leads through research and outreach. Drafted email campaigns and marketing materials. Supported the sales team with presentations and administrative tasks.

Education

Master of Communication Science at University of Amsterdam
January 1, 2023 - December 31, 2024
Bachelor of Arts (Honours) in Media and Communication Studies at Hong Kong Baptist University
January 1, 2018 - December 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet