I am a results-driven digital marketing specialist with over 3 years of experience in planning, executing, and optimizing social media campaigns and CRM strategies. I have a proven ability to grow brand presence, increase customer engagement, and drive revenue through data-driven marketing initiatives. Skilled in managing cross-channel campaigns, content strategy, CRM tools, and marketing automation platforms. Currently, I have been working as an Assistant Project Manager and Social Media Expert, supporting client communications, project updates, and campaign management. I excel in client relationship management and personalized service, contributing to significant improvements in client retention and brand engagement.

Kashifa Rahman R

I am a results-driven digital marketing specialist with over 3 years of experience in planning, executing, and optimizing social media campaigns and CRM strategies. I have a proven ability to grow brand presence, increase customer engagement, and drive revenue through data-driven marketing initiatives. Skilled in managing cross-channel campaigns, content strategy, CRM tools, and marketing automation platforms. Currently, I have been working as an Assistant Project Manager and Social Media Expert, supporting client communications, project updates, and campaign management. I excel in client relationship management and personalized service, contributing to significant improvements in client retention and brand engagement.

Available to hire

I am a results-driven digital marketing specialist with over 3 years of experience in planning, executing, and optimizing social media campaigns and CRM strategies. I have a proven ability to grow brand presence, increase customer engagement, and drive revenue through data-driven marketing initiatives. Skilled in managing cross-channel campaigns, content strategy, CRM tools, and marketing automation platforms.

Currently, I have been working as an Assistant Project Manager and Social Media Expert, supporting client communications, project updates, and campaign management. I excel in client relationship management and personalized service, contributing to significant improvements in client retention and brand engagement.

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Language

Tamil
Fluent
English
Fluent
Urdu
Intermediate
Hindi
Intermediate
Malayalam
Beginner

Work Experience

Digital Marketing Intern at Women's Christian College, Chennai
December 31, 2022 - August 19, 2025
Assisted in creating and scheduling content for social media platforms including Instagram, Facebook, and LinkedIn. Monitored social media engagement and provided weekly performance reports using Meta Business Suite and Google Analytics. Supported email marketing campaigns, conducted competitor digital strategy research, optimized landing pages and ad copy, coordinated photography projects, developed social media strategies, created visually compelling content with Canva and Adobe Lightroom, scheduled and managed posts on major platforms leading to consistent audience growth and brand visibility. Analyzed performance metrics and collaborated with creative teams to ensure brand consistency. Managed influencer collaborations and brand shoots for various clients.
Assistant Project and Social Media Manager at Harkin Global Solutions / Bliss Media and Events / Bliss Studios
January 1, 2023 - Present
Managed client communications and project updates via WhatsApp, email, and phone, ensuring timely responses and customer satisfaction. Maintained and updated customer records using Zoho CRM, improving client segmentation and follow-up efficiency. Tracked project tasks and coordinated with creative and editing teams using Jira for smooth workflow and timely delivery. Followed up on client feedback post-shoot and maintained long-term relationships to generate repeat business and referrals. Handled appointment scheduling, booking confirmations, and payment follow-ups. Contributed to a 25% improvement in client retention through personalized service and consistent communication.

Education

Bachelor of Corporate Economics at Women's Christian College, Chennai
January 1, 2019 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education