MA

Mariy a Binch eva

Available to hire

I am a dynamic and results-driven Digital Marketing Specialist with a strong analytical skill set, adaptability, and proven ability to manage multiple projects simultaneously.

About

I am a dynamic and results-driven Digital Marketing Specialist with a strong analytical skill set, adaptability, and proven ability to manage multiple projects simultaneously. My international experience has shaped a global mindset, enabling me to tailor strategies to diverse markets and audiences. I blend creative and strategic thinking with a pragmatic approach, excelling in complex environments. Thriving in fast-paced, innovation-driven settings, I specialize in customer-centric strategies, branding, and digital transformation to deliver measurable business impact.

My expertise lies in planning and executing cross-channel campaigns, producing content, supporting brand awareness, and coordinating events. Skilled in data-driven marketing, I utilize platforms such as HubSpot, WordPress, and Canva to enhance brand engagement and optimize performance. I am passionate about driving growth through innovative marketing strategies and fostering strong industry relationships.

  • 1 year's experience
  • Joined August 2025

Languages

  • BulgarianFluent
  • EnglishAdvanced
  • GermanIntermediate

Industry experience

  • Energy & Utilities
  • Travel & Hospitality
  • Retail
  • Professional Services
  • Media & Entertainment

Work experience

Marketing & Sales Intern · OMVDec 2025 – Aug 2025

Planned and executed cross-channel campaigns via HubSpot including social media, email, and online advertising to strengthen brand engagement and generate leads. Produced blog posts, newsletters, and marketing presentations with WordPress to enhance brand positioning in the energy sector. Supported branding initiatives for CEGH, increasing visibility through targeted strategies and creative storytelling. Assisted in planning and organizing conferences, seminars, and networking events to build industry relationships. Designed professional presentations with Canva Pro to effectively visualize marketing content. Tracked campaigns and analyzed performance in HubSpot to support continuous marketing improvement. Coordinated team tasks and documentation with Notion, ensuring smooth marketing-sales collaboration.

Spa Manager & Specialist in Medical-Cosmetic Treatments · Various Cruise Lines and Private YachtsDec 2023 – Aug 2025 · 1 yr 9 mos

Oversaw daily spa operations ensuring seamless service delivery, staff coordination, and compliance with luxury hospitality standards. Served as primary contact for high-profile guests, conducted personalized consultations, and built long-term client relationships. Led a high-performing team to exceed revenue targets through strategic upselling, cross-selling, and tailored product recommendations. Developed and executed promotional campaigns to increase brand awareness, attract new clients, and boost service bookings. Co-organized exclusive high-profile events onboard luxury yachts ensuring exceptional guest experience. Selected and introduced new spa treatments, services, and product offerings aligned with emerging skincare trends and client needs. Supervised and trained spa teams fostering a culture of excellence and continuous professional development.

Education

Master of Science in Digital Marketing · UNWE - University of National & World Economy2024 – 2025
Bachelor of Science in Business Administration · IBS - Private International Business School2023
Certificate in Sales Training, Specialization in Spa and Wellness Management · London Wellness Academy2016

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