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I’m a strategic B2B marketer with 6+ years of experience driving product marketing, GTM, and demand generation across APAC, the US, and the UK. I’ve led end-to-end marketing for AI-powered SaaS platforms, collaborated closely with product, sales, and leadership teams, and translated complex features into compelling customer value propositions. I’m passionate about building scalable go-to-market programs, accelerating product adoption, and guiding cross-functional teams to win in competitive markets. In every role, I enjoy shaping clear messaging, creating meaningful campaigns, and empowering sales with training and enablement assets. I bring strong cross-functional collaboration, technical fluency, and a hands-on approach to driving growth through multi-channel marketing and data-informed decision making.…I’m a strategic B2B marketer with 6+ years of experience driving product marketing, GTM, and demand generation across APAC, the US, and the UK. I’ve led end-to-end marketing for AI-powered SaaS platforms, collaborated closely with product, sales, and leadership teams, and translated complex features into compelling customer value propositions. I’m passionate about building scalable go-to-market programs, accelerating product adoption, and guiding cross-functional teams to win in competitive markets. In every role, I enjoy shaping clear messaging, creating meaningful campaigns, and empowering sales with training and enablement assets. I bring strong cross-functional collaboration, technical fluency, and a hands-on approach to driving growth through multi-channel marketing and data-informed decision making.

Hsu Popon Way (Katty)

Marketing Strategist, Content Producer, Event Visualizer, +7

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I’m a strategic B2B marketer with 6+ years of experience driving product marketing, GTM, and demand generation across APAC, the US, and the UK. I’ve led end-to-end marketing for AI-powered SaaS platforms, collaborated closely with product, sales, and leadership teams, and translated complex features into compelling customer value propositions. I’m passionate about building scalable go-to-market programs, accelerating product adoption, and guiding cross-functional teams to win in competitive markets. In every role, I enjoy shaping clear messaging, creating meaningful campaigns, and empowering sales with training and enablement assets. I bring strong cross-functional collaboration, technical fluency, and a hands-on approach to driving growth through multi-channel marketing and data-informed decision making.…I’m a strategic B2B marketer with 6+ years of experience driving product marketing, GTM, and demand generation across APAC, the US, and the UK. I’ve led end-to-end marketing for AI-powered SaaS platforms, collaborated closely with product, sales, and leadership teams, and translated complex features into compelling customer value propositions. I’m passionate about building scalable go-to-market programs, accelerating product adoption, and guiding cross-functional teams to win in competitive markets. In every role, I enjoy shaping clear messaging, creating meaningful campaigns, and empowering sales with training and enablement assets. I bring strong cross-functional collaboration, technical fluency, and a hands-on approach to driving growth through multi-channel marketing and data-informed decision making.

Available to hire

I’m a strategic B2B marketer with 6+ years of experience driving product marketing, GTM, and demand generation across APAC, the US, and the UK. I’ve led end-to-end marketing for AI-powered SaaS platforms, collaborated closely with product, sales, and leadership teams, and translated complex features into compelling customer value propositions. I’m passionate about building scalable go-to-market programs, accelerating product adoption, and guiding cross-functional teams to win in competitive markets.

In every role, I enjoy shaping clear messaging, creating meaningful campaigns, and empowering sales with training and enablement assets. I bring strong cross-functional collaboration, technical fluency, and a hands-on approach to driving growth through multi-channel marketing and data-informed decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Burmese

Fluent

Work Experience

Marketing Communications Manager at K-LINK

April 30, 2025 - August 19, 2025

Developed, implemented, and managed multi-channel marketing campaigns across Southeast Asia, driving brand awareness and lead generation. Created and optimized digital content including websites, landing pages, social media, SEO-enhanced blogs, and lead magnets to increase engagement in APAC regions. Led campaign budget allocation, vendor collaboration, and ROI tracking. Produced high-impact marketing materials such as product guides, demo videos, case studies, and press releases to support sales and customer education. Established strategic partnerships with leading brands and managed end-to-end event marketing for trade shows and exhibitions across Singapore, Thailand, and Myanmar. Defined product positioning and messaging aligned to both self-serve PLG users and enterprise clients. Conducted market research and competitive analysis to refine marketing strategies. Managed and mentored a team of 6+ professionals including content creators, designers, video editors, and media buyers. B

Sales Account Executive at Myanmar Digital Business Services Co., Ltd

October 31, 2021 - August 19, 2025

Managed marketing campaigns for diverse clients, collaborating with graphic designers for visual elements and digital storytelling. Created customized digital marketing packages for clients across hotel & tourism, FMCG, fleet management, and healthcare sectors. Developed personalized sales proposals and presentations differentiating clients’ travel and hospitality services in competitive markets.

Integrated Marketing Communications Executive at Era Communications

January 31, 2020 - August 19, 2025

Produced press kits including translation of press releases, coverage reports, MC scripts, and talking points. Generated monthly reports and social listening tailored to campaigns. Led media monitoring efforts, increasing press coverage and brand awareness. Planned and executed a media tour for 40 journalists for the AIA Go for Light 5KM Charity Run 2019, managing itinerary, accommodation, transport, meals, and event coordination within budget and securing extensive press coverage.

Intern at 2C2P Intern | Echo Myanmar Public Relations Agency

November 30, 2018 - August 19, 2025

Assisted in public relations activities and communications projects.

Marketing Communications Manager at K-LINK

November 1, 2021 - April 1, 2025

Led multi-channel, APAC-wide marketing campaigns; defined product positioning and messaging; managed a team of 6+ professionals; drove lead generation and regional expansion; coordinated PR initiatives and media relations; supported launch activities and event participation (Startup Exhibitor at SEA events).

Sales Account Executive at Myanmar Digital Business Co., Ltd

March 1, 2020 - October 1, 2021

Managed sales accounts, built client relationships, and contributed to revenue growth; supported marketing campaigns and proposals across SEA markets.

Integrated Marketing Communications Executive at Era Communications

October 1, 2019 - January 1, 2020

Developed and executed multi-channel marketing campaigns including digital, PR, and social media; supported content creation and event coordination.

Intern at 2 C2P

January 6, 2019 - September 30, 2019

Marketing/PR intern; assisted with market research, content creation, and campaign support.

Public Relations Intern at Echo Myanmar Public Relations Agency

September 1, 2018 - November 30, 2018

Public relations intern; supported PR campaigns, media outreach, and event coordination.

Marketing Communications Manager at K-LINK | AI-Powered CX SaaS Platform

November 1, 2021 - April 24, 2025

Built an end-to-end product marketing foundation from zero for klink.cloud, defining positioning, ICPs, and GTM strategy across dual motions: enterprise-led sales (APAC) and PLG/self-serve acquisition (US & UK). Led global product launches and marketing education for AI-powered CX solutions, partnering closely with product, sales, and leadership teams to translate feature sets, roadmaps, and AI capabilities into clear customer value propositions. Drove demand generation and sales enablement at scale, contributing to acquisition of 100+ B2B clients by developing launch messaging, sales assets, partner co-marketing programs, and region-specific GTM execution. Secured and executed strategic partnerships with Ooredoo Business and Rakuten Viber, lead in PR, joint GTM campaigns, and high-impact event activations across APAC.

Sales Account Executive at Myanmar Digital Business Services Co., Ltd

March 20, 2020 - October 21, 2021

Created customized digital marketing packages for clients from different industries such as hotel and tourism, FMCG, fleet management, and healthcare. Developed personalized sales proposals and presentations, helping clients differentiate their travel and hospitality services in a competitive market.

Fintech Intern at 2C2P

January 6, 2019 - September 30, 2019

Supported fintech marketing initiatives as an intern, contributing to digital outreach and campaign logistics.

Marketing Manager at Neuro VIZR

July 20, 2025 - December 20, 2025

Defined ICP and refined product positioning for US & UK markets by synthesizing insights from social data, sales feedback, and customer behavior; supported 100+ monthly unit sales growth. Led go-to-market messaging across a hardware + app ecosystem and coordinated with product, sales, and leadership teams.

Marketing Communications Manager at K-LINK AI-Powered CX SaaS Platform

November 1, 2021 - April 1, 2025

Built end-to-end product marketing foundations from zero for klnk.cloud, defining positioning, ICPs, and GTM strategy across dual motions: enterprise-led sales (APAC) and PLG/self-serve acquisition (US & UK). Led global product launches and marketing education for AI-powered cloud CX solutions; translated features into clear customer value propositions; drove demand generation and sales enablement at scale; contributed to 100+ B2B clients.

Digital Agency Sales Account Executive at Myanmar Digital Business Services Co., Ltd

March 1, 2020 - October 1, 2021

Created customized digital marketing packages for clients across industries such as hotel & tourism, fleet management, and healthcare; developed personalized sales proposals and presentations to differentiate travel and hospitality services in a competitive market.

Go-to-Market Lead

July 1, 2025 - December 1, 2025

Defined ICP and refined product positioning for US & UK markets by synthesizing insights from social data, sales feedback, and customer behavior; led go-to-market messaging for integrated hardware + app bundle model; aligned value propositions across content, affiliates, agencies, and partner channels in a European startup environment; drove demand generation and regional market expansion.