Result-driven marketer with 6+years of experience in wellness tech startup and b2b saas startup in APAC, with the additional exposure to US and UK markets.

Hsu Po Po Nway

Result-driven marketer with 6+years of experience in wellness tech startup and b2b saas startup in APAC, with the additional exposure to US and UK markets.

Available to hire

Result-driven marketer with 6+years of experience in wellness tech startup and b2b saas startup in APAC, with the additional exposure to US and UK markets.

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Fluent
Burmese
Fluent

Work Experience

Marketing Communications Manager at K-LINK
April 30, 2025 - August 19, 2025
Developed, implemented, and managed multi-channel marketing campaigns across Southeast Asia, driving brand awareness and lead generation. Created and optimized digital content including websites, landing pages, social media, SEO-enhanced blogs, and lead magnets to increase engagement in APAC regions. Led campaign budget allocation, vendor collaboration, and ROI tracking. Produced high-impact marketing materials such as product guides, demo videos, case studies, and press releases to support sales and customer education. Established strategic partnerships with leading brands and managed end-to-end event marketing for trade shows and exhibitions across Singapore, Thailand, and Myanmar. Defined product positioning and messaging aligned to both self-serve PLG users and enterprise clients. Conducted market research and competitive analysis to refine marketing strategies. Managed and mentored a team of 6+ professionals including content creators, designers, video editors, and media buyers. B
Sales Account Executive at Myanmar Digital Business Services Co., Ltd
October 31, 2021 - August 19, 2025
Managed marketing campaigns for diverse clients, collaborating with graphic designers for visual elements and digital storytelling. Created customized digital marketing packages for clients across hotel & tourism, FMCG, fleet management, and healthcare sectors. Developed personalized sales proposals and presentations differentiating clients’ travel and hospitality services in competitive markets.
Integrated Marketing Communications Executive at Era Communications
January 31, 2020 - August 19, 2025
Produced press kits including translation of press releases, coverage reports, MC scripts, and talking points. Generated monthly reports and social listening tailored to campaigns. Led media monitoring efforts, increasing press coverage and brand awareness. Planned and executed a media tour for 40 journalists for the AIA Go for Light 5KM Charity Run 2019, managing itinerary, accommodation, transport, meals, and event coordination within budget and securing extensive press coverage.
Intern at 2C2P Intern | Echo Myanmar Public Relations Agency
November 30, 2018 - August 19, 2025
Assisted in public relations activities and communications projects.
Marketing Communications Manager at K-LINK
November 1, 2021 - April 1, 2025
Led multi-channel, APAC-wide marketing campaigns; defined product positioning and messaging; managed a team of 6+ professionals; drove lead generation and regional expansion; coordinated PR initiatives and media relations; supported launch activities and event participation (Startup Exhibitor at SEA events).
Sales Account Executive at Myanmar Digital Business Co., Ltd
March 1, 2020 - October 1, 2021
Managed sales accounts, built client relationships, and contributed to revenue growth; supported marketing campaigns and proposals across SEA markets.
Integrated Marketing Communications Executive at Era Communications
October 1, 2019 - January 1, 2020
Developed and executed multi-channel marketing campaigns including digital, PR, and social media; supported content creation and event coordination.
Intern at 2 C2P
January 6, 2019 - September 30, 2019
Marketing/PR intern; assisted with market research, content creation, and campaign support.
Public Relations Intern at Echo Myanmar Public Relations Agency
September 1, 2018 - November 30, 2018
Public relations intern; supported PR campaigns, media outreach, and event coordination.
Marketing Communications Manager at K-LINK | AI-Powered CX SaaS Platform
November 1, 2021 - April 24, 2025
Built an end-to-end product marketing foundation from zero for klink.cloud, defining positioning, ICPs, and GTM strategy across dual motions: enterprise-led sales (APAC) and PLG/self-serve acquisition (US & UK). Led global product launches and marketing education for AI-powered CX solutions, partnering closely with product, sales, and leadership teams to translate feature sets, roadmaps, and AI capabilities into clear customer value propositions. Drove demand generation and sales enablement at scale, contributing to acquisition of 100+ B2B clients by developing launch messaging, sales assets, partner co-marketing programs, and region-specific GTM execution. Secured and executed strategic partnerships with Ooredoo Business and Rakuten Viber, lead in PR, joint GTM campaigns, and high-impact event activations across APAC.
Sales Account Executive at Myanmar Digital Business Services Co., Ltd
March 20, 2020 - October 21, 2021
Created customized digital marketing packages for clients from different industries such as hotel and tourism, FMCG, fleet management, and healthcare. Developed personalized sales proposals and presentations, helping clients differentiate their travel and hospitality services in a competitive market.
Fintech Intern at 2C2P
January 6, 2019 - September 30, 2019
Supported fintech marketing initiatives as an intern, contributing to digital outreach and campaign logistics.
Marketing Manager at Neuro VIZR
July 20, 2025 - December 20, 2025
Defined ICP and refined product positioning for US & UK markets by synthesizing insights from social data, sales feedback, and customer behavior; supported 100+ monthly unit sales growth. Led go-to-market messaging across a hardware + app ecosystem and coordinated with product, sales, and leadership teams.

Education

Bachelor of Computer Science - Business Information Systems at University of Information Technology
January 1, 2014 - January 1, 2019
Bachelor of Computer Science - Business Information Systems at University of Information Technology
January 1, 2014 - January 1, 2019
Bachelor of Computer Science - Business Information Systems at University of Information Technology
January 1, 2014 - January 1, 2019

Qualifications

The Fundamentals of Digital Marketing: Google Digital Garage
January 11, 2030 - August 19, 2025
Micro 1's AI Interview for Marketing Communications Manager
January 11, 2030 - August 19, 2025
Certification Of Social Change: How Can Marketing Help?
January 11, 2030 - August 19, 2025
IELTS Media and Communication for Transnational Citizens (Chulalongkorn University)
January 11, 2030 - August 19, 2025
The Fundamentals of Digital Marketing
January 11, 2030 - April 7, 2026
AI Interview for Marketing Communications Manager Certification
January 11, 2030 - April 7, 2026
IELTS
January 11, 2030 - April 7, 2026
Media and Communication for Transnational Citizens (Chulalongkorn University)
January 11, 2030 - April 7, 2026

Industry Experience

Telecommunications, Travel & Hospitality, Professional Services, Media & Entertainment, Software & Internet