I am a results-driven e-commerce and marketing project leader with over 8 years of experience. I have a proven track record of leading multi-million-dollar marketing programs, driving e-commerce growth, and boosting offline channel sales. I manage all online activities for acquisition and conversions, achieving significant traffic and conversion improvements. I develop strategies spanning digital marketing, SEO, paid and organic channels, media buying, and technical backend operations. I have led marketing and e-commerce initiatives for notable brands, including the Hamilton Watch in Canada. My expertise includes data-driven decision making using advanced analytics tools, customer service automation, creative strategy planning, and optimization of retail strategies for electronics and consumer durable categories. I excel in cross-platform campaign management, logistics planning, and driving annual revenues within a short span of launching new initiatives.

Anurag Sharma

I am a results-driven e-commerce and marketing project leader with over 8 years of experience. I have a proven track record of leading multi-million-dollar marketing programs, driving e-commerce growth, and boosting offline channel sales. I manage all online activities for acquisition and conversions, achieving significant traffic and conversion improvements. I develop strategies spanning digital marketing, SEO, paid and organic channels, media buying, and technical backend operations. I have led marketing and e-commerce initiatives for notable brands, including the Hamilton Watch in Canada. My expertise includes data-driven decision making using advanced analytics tools, customer service automation, creative strategy planning, and optimization of retail strategies for electronics and consumer durable categories. I excel in cross-platform campaign management, logistics planning, and driving annual revenues within a short span of launching new initiatives.

Available to hire

I am a results-driven e-commerce and marketing project leader with over 8 years of experience. I have a proven track record of leading multi-million-dollar marketing programs, driving e-commerce growth, and boosting offline channel sales. I manage all online activities for acquisition and conversions, achieving significant traffic and conversion improvements. I develop strategies spanning digital marketing, SEO, paid and organic channels, media buying, and technical backend operations.

I have led marketing and e-commerce initiatives for notable brands, including the Hamilton Watch in Canada. My expertise includes data-driven decision making using advanced analytics tools, customer service automation, creative strategy planning, and optimization of retail strategies for electronics and consumer durable categories. I excel in cross-platform campaign management, logistics planning, and driving annual revenues within a short span of launching new initiatives.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Work Experience

Sr. Growth Consultant at WatchGang.com & TheWheel.com
August 1, 2025 - August 19, 2025
Consulted on digital growth strategies including online acquisition and revenue streams. Created product merchandising and supply chain strategies to increase margins and manage expenses. Optimized online traffic attribution to recognize revenue channels and new growth streams. Managed Meta and Google media buying with average monthly budgets around USD 150,000. Created front-end UI/UX conversion optimization paths and game plans for special and regular sales periods.
National E-Commerce & Digital Marketing Manager at Swatch Group Canada
March 1, 2025 - August 19, 2025
Led e-commerce and marketing projects driving acquisition and conversion improvements by 30% traffic increase and 2.5x conversion growth. Developed e-commerce strategies to grow markets in the US & Canada with a 42% increase in daily orders. Managed digital marketing channels across paid and organic platforms to acquire new users and traffic. Created, implemented and measured SEO strategies linking 3,500 relevant keywords. Supervised digital media buying, creative projects, and Google marketing initiatives. Acted as technical project owner for backend tasks related to inventory, CMS, logistics, and payment methods. Spearheaded over 250 paid social campaigns annually on Meta and TikTok. Used GA4, Vividata, and similar tools for data-driven decision-making. Led customer service automation implementation with Salesforce across 5 teams. Managed digital and retail strategies for electronics and consumer durable categories. Oversaw e-commerce and marketplace sales on Amazon and Walmart manag
Growth Marketing Manager at Paris Jewellers Canada
February 28, 2022 - August 19, 2025
Managed growth marketing initiatives to optimize acquisition and sales. Led digital media buying and campaign strategies to increase brand reach and e-commerce performance.
Digital Growth Marketing Manager at Sayal Electronics Canada
July 31, 2021 - August 19, 2025
Created 300+ B2B media campaigns for consumer and lifestyle brands including digital media, content marketing, influencer marketing, and on-ground events. Budgeted campaigns with a minimum 35% margin on all branded campaigns. Supported launch of private label beauty brand POPxo Beauty and managed e-commerce growth. Created launch strategies in India for Bumble, Tinder, Netflix, Prime Video, OPPO Mobile & OnePlus.
Senior Executive - Brand Solutions (POPxo) at The Good Glamm Group India
July 31, 2019 - August 19, 2025
Led brand marketing and growth strategies including digital campaigns, influencer marketing, and product launches.

Education

Post Graduate Diploma in Brand Management - PG(DM) at Seneca College of Applied Arts & Technology
September 1, 2019 - June 30, 2020
Bachelor of Arts in Journalism & Mass Communication (B.A. - JMC) at Indraprastha University, New Delhi
September 1, 2014 - June 30, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Software & Internet, Transportation & Logistics