I am a results-driven e-commerce and marketing project leader with over 8 years of experience. I have a proven track record of leading multi-million-dollar marketing programs, driving e-commerce growth, and boosting offline channel sales. I manage all online activities for acquisition and conversions, achieving significant traffic and conversion improvements. I develop strategies spanning digital marketing, SEO, paid and organic channels, media buying, and technical backend operations.
I have led marketing and e-commerce initiatives for notable brands, including the Hamilton Watch in Canada. My expertise includes data-driven decision making using advanced analytics tools, customer service automation, creative strategy planning, and optimization of retail strategies for electronics and consumer durable categories. I excel in cross-platform campaign management, logistics planning, and driving annual revenues within a short span of launching new initiatives.
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