Adwitaa Singh

Led end-to-end design strategy for GDG events, campaigns, and digital touchpoints, establishing visual consistency across all branded collateral. Collaborated with chapter leadership to ideate and ship design propositions for hackathons and community-facing product showcases. Mentored junior designers on Figma workflows, design critique processes, and applying Google Material Design guidelines.

Delivered full-cycle product design for diverse clients including Lumora, Momo's Adda, Whispering Birds, Abhyudit Real Estate, and Big Easy Shops. Conducted stakeholder discovery sessions to derive problem statements, define user personas, and plan iterative design engagements. Designed user flows, wireframes, and high-fidelity prototypes in Figma; presented design rationale and iterated based on structured feedback. Developed cohesive brand identity systems and UI kits enabling engineering handoffs with reduced revision cycles.