I am an experienced professional with more than 13 years in marketing and communications, specializing in global events, partner marketing, campaign management, and digital marketing. I excel in planning, managing, and executing a wide variety of events, including physical, virtual, and partner-oriented campaigns across multiple regions including US, EMEA, and APAC. My strength lies in aligning go-to-market strategies, managing partner relationships, and driving business growth through data-driven campaigns and comprehensive event oversight. Besides my event and campaign management expertise, I am highly skilled in SEO and digital marketing strategies, leveraging tools like Google Ads and Google Analytics to optimize performance and deliver measurable ROI. I have strong knowledge of IT hardware and software solutions and a proven ability to lead content creation, social media management, vendor collaboration, and budget oversight. I am open to Employment Pass, S-Pass, or Work Permit opportunities and eager to contribute to dynamic teams seeking impactful marketing leadership.

Anupriya Chaturvedi

I am an experienced professional with more than 13 years in marketing and communications, specializing in global events, partner marketing, campaign management, and digital marketing. I excel in planning, managing, and executing a wide variety of events, including physical, virtual, and partner-oriented campaigns across multiple regions including US, EMEA, and APAC. My strength lies in aligning go-to-market strategies, managing partner relationships, and driving business growth through data-driven campaigns and comprehensive event oversight. Besides my event and campaign management expertise, I am highly skilled in SEO and digital marketing strategies, leveraging tools like Google Ads and Google Analytics to optimize performance and deliver measurable ROI. I have strong knowledge of IT hardware and software solutions and a proven ability to lead content creation, social media management, vendor collaboration, and budget oversight. I am open to Employment Pass, S-Pass, or Work Permit opportunities and eager to contribute to dynamic teams seeking impactful marketing leadership.

Available to hire

I am an experienced professional with more than 13 years in marketing and communications, specializing in global events, partner marketing, campaign management, and digital marketing. I excel in planning, managing, and executing a wide variety of events, including physical, virtual, and partner-oriented campaigns across multiple regions including US, EMEA, and APAC. My strength lies in aligning go-to-market strategies, managing partner relationships, and driving business growth through data-driven campaigns and comprehensive event oversight.

Besides my event and campaign management expertise, I am highly skilled in SEO and digital marketing strategies, leveraging tools like Google Ads and Google Analytics to optimize performance and deliver measurable ROI. I have strong knowledge of IT hardware and software solutions and a proven ability to lead content creation, social media management, vendor collaboration, and budget oversight. I am open to Employment Pass, S-Pass, or Work Permit opportunities and eager to contribute to dynamic teams seeking impactful marketing leadership.

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Work Experience

Sales & Marketing Executive at Netweb Pte. Ltd.
January 1, 2022 - August 20, 2025
Specialized in digital marketing and SEO expertise by executing end-to-end SEO strategies, search engine marketing, and Google Ads campaigns with continuous optimization. Data-driven analytics and reporting using Google Analytics and content management including demand generation through video, whitepapers, blogs, and webinars. Managed CMS web content production and IT hardware and solutions sales, including quote creation and customer negotiation. Successfully managed the complete tender submission cycle and utilized CRM tools for customer relationship management and sales data analytics.
Global Events & Partner Marketing Head at Squirro Pte. Ltd.
January 1, 2022 - Present
Led comprehensive planning, management, and execution of over 35 diverse events globally, including physical, virtual, and partner events across US, EMEA, and APAC. Responsibilities included budget management, speaker coordination, on-site support, and post-event analysis. Executed full-funnel, data-driven campaigns with reporting on KPIs, and optimized campaign performance. Partnered closely with sales to qualify MQLs and collaborated on sales strategies to drive SQL conversion. Developed compelling marketing content and managed social media calendars and vendor relationships. Provided monthly reporting on campaign ROI and business alignment in partnership with global teams.
Associate Consultant (Marketing & Communications) at Capgemini India
December 31, 2017 - August 20, 2025
Crafted targeted email campaigns in collaboration with sales teams to enhance solution awareness. Organized interactive webinars for audience engagement and developed comprehensive marketing collateral such as brochures and case studies. Supported event management to ensure seamless execution and brand representation.
Business Associate (Marketing & Communications) at Tech Mahindra India
January 1, 2015 - August 20, 2025
Handled solution awareness campaigns and collaborated with sales teams. Organized webinars featuring subject matter experts to enhance comprehension. Created marketing collateral for communicating solution value and supported event management activities.

Education

B.E. (Bachelor of Engineering) in Computer Science and Engineering at Scope College of Engineering, India
January 1, 2006 - January 1, 2010
PGDM (Executive) Program in Marketing at Institute of Management Technology, India - Center for Distance Learning
January 11, 2030 - August 20, 2025

Qualifications

Introduction to Marketing - Coursera
January 11, 2030 - August 20, 2025
Digital Marketing Course - MSME Technology Development Centre
January 11, 2030 - August 20, 2025
Google Digital Marketing Course
January 11, 2030 - August 20, 2025
Google Analytics Course
January 11, 2030 - August 20, 2025
SEO Course - Simplilearn
January 11, 2030 - August 20, 2025
Certificate in Digital Video Design - Nanyang Academy of Fine Arts Singapore
January 11, 2030 - August 20, 2025
Certificate in Graphic Communication - Nanyang Academy of Fine Arts Singapore
January 11, 2030 - August 20, 2025
AZ-900 Microsoft Azure Fundamentals
January 11, 2030 - August 20, 2025
VIP Digital Marketing Master Course - UDEMY
January 11, 2030 - August 20, 2025

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Education, Financial Services