Strategic marketing and PR leader with 12+ years of experience driving brand growth, content strategy, and omnichannel campaigns across retail, lifestyle, and travel sectors. Proven expertise in leading PR strategy, managing multi-agency collaborations, and developing end-to-end content strategies, including major website redesigns and cross-channel video content programmes. Adept at aligning digital, social, and in-store marketing to deliver a consistent brand voice, strengthen customer engagement, and drive measurable business results. I'm known for my creativity, attention to detail, and ability to collaborate with multiple creative teams. With a strong foundation in editorial and commercial content creation across both print and digital platforms, I have led the creation of quality branded content in travel, lifestyle, wellness, entertainment, fashion, beauty, and more. With experience in SEO/SEM, Google & Adobe Analytics, content strategy, copywriting, social media marketing & optimising digital content and campaigns, my primary skill lies in delivering end-to-end campaigns, from strategy formulation through to tactical implementation.…

Shweta Yadav

Strategic marketing and PR leader with 12+ years of experience driving brand growth, content strategy, and omnichannel campaigns across retail, lifestyle, and travel sectors. Proven expertise in leading PR strategy, managing multi-agency collaborations, and developing end-to-end content strategies, including major website redesigns and cross-channel video content programmes. Adept at aligning digital, social, and in-store marketing to deliver a consistent brand voice, strengthen customer engagement, and drive measurable business results. I'm known for my creativity, attention to detail, and ability to collaborate with multiple creative teams. With a strong foundation in editorial and commercial content creation across both print and digital platforms, I have led the creation of quality branded content in travel, lifestyle, wellness, entertainment, fashion, beauty, and more. With experience in SEO/SEM, Google & Adobe Analytics, content strategy, copywriting, social media marketing & optimising digital content and campaigns, my primary skill lies in delivering end-to-end campaigns, from strategy formulation through to tactical implementation.…

Available to hire

Strategic marketing and PR leader with 12+ years of experience driving brand growth, content strategy, and omnichannel campaigns across retail, lifestyle, and travel sectors. Proven expertise in leading PR strategy, managing multi-agency collaborations, and developing end-to-end content strategies, including major website redesigns and cross-channel video content programmes. Adept at aligning digital, social, and in-store marketing to deliver a consistent brand voice, strengthen customer engagement, and drive measurable business results. I’m known for my creativity, attention to detail, and ability to collaborate with multiple creative teams. With a strong foundation in editorial and commercial content creation across both print and digital platforms, I have led the creation of quality branded content in travel, lifestyle, wellness, entertainment, fashion, beauty, and more. With experience in SEO/SEM, Google & Adobe Analytics, content strategy, copywriting, social media marketing & optimising digital content and campaigns, my primary skill lies in delivering end-to-end campaigns, from strategy formulation through to tactical implementation.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Content Marketing Manager at House of Travel
February 1, 2022 - Present
Lead development and delivery of content marketing strategies across print and digital platforms to support lead generation, demand creation, and brand identity consistency. Manage content creation, editing, commissioning, video and social content production, customer communications via EDM, and collaborate with PR agency. Responsible for auditing content, SEO collaboration, content performance monitoring, and project management of marketing initiatives.
Marketing Lead – Stuff Travel at Stuff
February 1, 2023 - August 20, 2025
Directed the marketing for Stuff Travel’s eCommerce platform driving conversion, revenue and brand awareness across owned and paid channels including SEO/SEM, digital display, email, print, and partnerships. Managed website development, campaign management, analytics reporting, budget forecasting, and collaboration with internal teams and agencies, achieving significant improvements in bounce rates, open and click-through rates, and site traffic.
Freelance UX Writer - Attractions at Booking.com
May 1, 2021 - Present
Produce on-brand destination and travel content adhering to Booking.com tone of voice and guidelines for various travel-related projects.
Senior Digital Content Specialist at Tourism New Zealand
February 1, 2021 - August 20, 2025
Produced and managed high-quality, on-brand destination content for digital channels including newzealand.com. Led SEO and global content optimisation strategies, managed translations to multiple languages, coordinated with offshore agencies, delivered global and domestic campaigns, and worked closely with analysts to leverage insights for content and campaign optimisation.
Digital Content Producer at Foodstuffs
August 1, 2020 - August 20, 2025
Created and deployed weekly customer eDMs and marketing campaigns, designed digital content across web and social media, ensured accuracy and high standards, supported campaign delivery, analyzed channel performance and collaborated with agencies to deliver excellent customer experiences.
Marketing Specialist at Tuapeka Print
April 1, 2018 - August 20, 2025
Managed monthly marketing calendar for online and offline activities, planned and executed email marketing campaigns, established and managed company's social media presence, maintained Australian and New Zealand websites including content updates and product info management.
Web Content Writer (Freelance) at Trivago
January 1, 2016 - August 20, 2025
Created SEO-compliant promotional hotel descriptions and meta reviews, ensured content quality through plagiarism checks and error correction.
Assistant Manager - Brand and Content at Yepme.com
February 1, 2016 - August 20, 2025
Managed a team of content writers and designers, led brand building and creative planning through press releases, adverts, social media and print. Oversaw QA and content for desktop, mobile sites and apps, handled social media accounts, celebrity endorsement campaigns, and managed in-house fashion blog with internal and freelance bloggers.
Assistant Manager - Brand and Content at NDTV Ethnic
August 1, 2014 - August 20, 2025
Content and brand management role.
Assistant Manager - Content at Highstreetlabels.com
September 1, 2013 - August 20, 2025
Content management responsibilities.
Assistant Manager - Content at Yebhi.com
March 1, 2013 - August 20, 2025
Content creation and management.
Senior Content Writer at Mobifusion Technologies
December 1, 2011 - August 20, 2025
Produced senior level content writing assignments.
Editorial Assistant at Scholastic Inc
June 1, 2010 - August 20, 2025
Provided editorial support and assistant duties.
Marketing Lead – Stuff Travel at Stuff
February 1, 2021 - February 1, 2023
Planned and executed data-driven omnichannel campaigns across awareness, consideration and purchase. Developed multi-channel strategies spanning email, print, SEO/SEM, digital display, native, and content marketing; managed JV campaigns with tourism boards; led website enhancements and collaboration with developers/digital agencies; forecasted budgets and produced media plans. Drove campaign optimization using analytics and achieved notable results including decreased bounce rate and improved engagement metrics.
Senior Digital Content Specialist at Tourism New Zealand
August 1, 2018 - February 1, 2021
Delivered high-quality, on-brand destination content for digital channels; supported global optimization and SEO strategy for 52 million annual site visits. Led UGC and translations management across multiple languages, supported global content strategy and editorial calendars, and partnered with offshore teams to ensure content quality. Executed global paid campaigns and domestic marketing campaigns, leveraging Adobe Analytics and performance data to optimize user journeys.
Digital Content Producer at Foodstuffs (New World)
June 1, 2018 - August 20, 2018
Created and deployed weekly customer EDMs and marketing campaigns; designed digital content and ensured accuracy across web, email, mobile and social channels. Generated monthly/ad hoc reports, interpreted results to improve performance, and collaborated with external agencies to deliver engaging user experiences.
Marketing Specialist at Tuapeka Print
October 1, 2016 - April 1, 2018
Managed monthly marketing calendar for online and offline activities, planned email campaigns, launched and managed social media presence, oversaw website content and digital presence, and coordinated with Australian and New Zealand markets. Designed and executed marketing campaigns aligned with product launches and company goals.
Assistant Manager - Brand and Content at YePMe.com
August 1, 2014 - February 1, 2016
Led a team of writers, designers, and production staff; guided brand building and quarterly PR activities; QA’d desktop/mobile site and app creatives; developed weekly EDMs, banners, and monthly promotions; managed social media content and celebrity-led campaigns; ran in-house fashion blog with team of writers and freelancers.
Assistant Manager - Brand and Content at NDTV Ethnic
September 1, 2013 - August 1, 2014
Managed brand and content initiatives, contributing to brand strategy and content development for ethnic-focused campaigns.
Assistant Manager - Content at Yebhi.com
January 1, 2012 - March 1, 2013
Produced and managed content across digital channels, supporting marketing initiatives and product launches.
Senior Content Writer at Mobifusion Technologies
July 1, 2010 - December 1, 2011
Wrote and edited content for digital products, ensuring clarity and brand consistency across platforms.
Editorial Assistant at Scholastic Inc
July 1, 2008 - June 1, 2010
Supported editorial workflows, contributed to content development and production processes for educational materials.

Education

Master of Arts, English Literature at Delhi University, India
January 11, 2030 - August 20, 2025
BA Hons. English Literature at Sri Venkateswara College, Delhi University, India
January 11, 2030 - August 20, 2025
Master of Arts in English Literature at Delhi University
January 11, 2030 - April 22, 2026
Bachelor of Arts with Honours in English Literature at Sri Venkateswara College, Delhi University
January 11, 2030 - April 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services

Skills

Experience Level