My path weaves through education, media, and transformation, always centered around one thing: helping people and brands express their truth with clarity, strategy and soul. I blend creative production, strategic storytelling, and audience empowerment to build engaging campaigns and educational content across TikTok, radio, and digital platforms.…

Cassia Iliadou

My path weaves through education, media, and transformation, always centered around one thing: helping people and brands express their truth with clarity, strategy and soul. I blend creative production, strategic storytelling, and audience empowerment to build engaging campaigns and educational content across TikTok, radio, and digital platforms.…

Available to hire

My path weaves through education, media, and transformation, always centered around one thing: helping people and brands express their truth with clarity, strategy and soul.

I blend creative production, strategic storytelling, and audience empowerment to build engaging campaigns and educational content across TikTok, radio, and digital platforms.

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Skills

Experience Level

Language

Greek, Modern
Fluent
English
Fluent

Work Experience

Content Manager | Radio Producer at Shook Radio 104.4 Thessaloniki
December 31, 2022 - August 20, 2025
Developed TikTok strategy and managed shootings, growing an audience of 14.8K followers and 561.9K likes. Produced educational content for radio shows and networked with 3-5 guests per week. Contributed significantly to coaching over 50 individuals for Shook Shows using innovative coaching strategies.
Founder & Consultant at Serendipity Agency
January 1, 2021 - Present
Founded an agency specializing in TikTok strategy and content creation. Trained over 100 influencers in viral content creation and growth strategies. Conducted TikTok workshops for individuals and teams, achieving client success such as Citilab.gon with 20 videos reaching 2,860 followers and 22K likes, with a 45%+ engagement rate. Grew 7 business TikTok accounts from scratch, reaching 50K organic views per video with 30%+ engagement.
Team Leader & Manager at Auvril Edu (Startup)
January 31, 2021 - August 20, 2025
Managed human resources and trained over 40 new narrators using motivational techniques for better performance. Acted as mediator between the company and external collaborators.
TikTok Account Manager at Sleed, Athens
December 31, 2023 - August 20, 2025
Developed the TikTok department from the ground up, creating workflows, pitching strategies, and client presentations. Designed and led TikTok workshops for top-tier clients, optimizing brand performance. Managed Shoots, editing, scouting, and maintained a network of 100+ influencers and UGC creators, training them in brand collaboration and content strategy.
Earned Media Specialist at Estée Lauder Companies, Athens
June 1, 2024 - August 20, 2025
Designed and led TikTok and Instagram campaigns achieving 200% of influencer marketing targets. Developed creative concepts for luxury brand events and coordinated influencer activations internationally. Managed content creation for Estée Lauder Balkans account optimizing visibility and engagement. Conducted TikTok workshops for brands like Tom Ford, Clinique. Monitored ROI and managed budget advisory.
Sales & Barista at Coffee Island / Espresso World, Alexandroupolis
January 31, 2021 - August 20, 2025
Trained and mentored new baristas ensuring quality, efficiency, and customer satisfaction.
Communication Strategist & Trainer (Contract) at Q-Pass (Startup), Athens
September 25, 2025 - August 20, 2025
Designed and delivered brand core communications strategy across digital channels including social media and presentations. Directed emotionally resonant content such as reels, video storytelling, and case studies reflecting hospitality-first approach. Trained sales teams in pitch crafting and objection handling using NLP and somatic intelligence frameworks. Built client feedback systems for refining sales tactics based on behavioral insights.
Content Manager | Radio Producer at Shook Radio 104.4, Thessaloniki
January 1, 2022 - August 20, 2025
Developed TikTok strategy and managed shooting, growing the channel to 14.8K followers and 561.9K likes. Produced radio shows with educational content and invited 3-5 guests per week. Contributed significantly to the preparation and coaching of over 50 individuals for Shook Shows, implementing innovative coaching strategies.
Founder & Consultant at Serendipity Agency
January 1, 2021 - Present
Founded an agency specializing in TikTok strategy and content creation. Trained over 100 influencers in viral content creation, helping them grow reach and engagement. Conducted TikTok workshops for 13+ individuals and teams, delivering tailored growth strategies. Achieved notable client successes including Citilab.gon TikTok account growth by producing 20 videos gaining 2,860 followers and 22K likes with a 45%+ engagement rate. Grew seven business TikTok accounts from scratch with 50K organic views per video and 30%+ engagement rate.
Team Leader & Manager at Auvril Edu (Startup)
January 1, 2021 - August 20, 2025
Managed HR and trained over 40 new narrators using motivational techniques for better results. Mediated between company and external collaborators, enhancing communication and team efficiency.
TikTok Account Manager at Sleed, Athens
January 1, 2023 - August 20, 2025
Developed the TikTok department from the ground up, creating workflow systems, pitch strategies, and client presentations. Designed and led TikTok workshops for top-tier clients, providing actionable strategies to optimize brand performance. Managed pitching, strategizing, scripting, briefing, and account management, as well as TikTok shooting, editing, and scouting. Built and trained a network of over 100 influencers and UGC creators in brand collaborations and content strategy.
Earned Media Specialist at Estee Lauder Companies, Athens
April 26, 2024 - August 20, 2025
Designed and led TikTok and Instagram campaigns, achieving 200% of influencer marketing targets. Developed creative concepts for luxury brand events and coordinated influencer activations internationally. Managed content creation for ELC Balkans account, optimizing brand visibility and engagement. Monitored ROI of campaigns and events with reporting and budget advisory. Ran local TikTok initiatives surpassing influencer marketing targets by 300%. Conducted TikTok workshops for brands including Tom Ford, Estee Lauder, and Clinique.
Sales & Barista at Coffee Island / Espresso World, Alexandroupolis
January 1, 2021 - August 20, 2025
Trained and mentored new baristas, ensuring quality, efficiency, and customer satisfaction.
Communication Strategist & Trainer (Contract) at Q-Pass (Startup), Athens
September 25, 2025 - August 20, 2025
Designed and delivered the brand’s core communications strategy across digital channels including social media, presentations, and visitor messages. Created emotionally resonant content such as reels, video storytelling, and case studies reflecting the brand’s hospitality-first approach. Trained sales team in pitch crafting and objection handling using NLP methodology and somatic intelligence frameworks. Built a client feedback system based on behavioral insights.
Content Manager | Radio Producer at Shook Radio 104.4, Thessaloniki
December 31, 2022 - August 20, 2025
Developed TikTok strategy and managed shooting with 14.8K followers and 561.9K likes. Produced radio shows with educational content. Networked and invited 3-5 guests per week. Significantly contributed to preparation and coaching of 50+ individuals for Shook Shows using innovative coaching strategies.
Founder & Consultant at Serendipity Agency
January 1, 2021 - Present
Founded agency specializing in TikTok strategy and content creation. Trained over 100 influencers in viral content creation, helping them grow reach and engagement. Conducted TikTok workshops for 13+ individuals and teams, providing tailored growth strategies. Successfully grew 7 business TikTok accounts from scratch achieving 50K organic views per video with 30%+ engagement rate.
Team Leader & Manager at Auvril Edu (Startup)
January 31, 2021 - August 20, 2025
Managed HR and trained 40+ new narrators using motivational techniques for better results. Mediated between company and external collaborators.
TikTok Account Manager at Sleed, Athens
December 31, 2023 - August 20, 2025
Developed TikTok department from the ground up, creating workflow systems, pitch strategies, and client presentations. Designed and led TikTok workshops for top-tier clients, providing actionable strategies to optimize brand performance. Pitched, strategized, scripted, and briefed clientele, managing Sleed's account. Shot, edited, and scouted TikTok content. Built network of 100+ influencers and UGC creators, training them in brand collaborations and content strategy. Created TikTok workshops for clientele.
Earned Media Specialist at Estée Lauder Companies, Athens
June 1, 2024 - August 20, 2025
Designed and led TikTok and Instagram campaigns achieving 200% of influencer marketing targets. Developed creative concepts for luxury brand events, coordinating influencer activations internationally. Managed content creation for ELC Balkans account optimizing brand visibility and engagement. Monitored ROI of campaigns and events, reporting and managing budget advisory. Led local initiative for hidden gem exploration on TikTok achieving 300% of influencer marketing target. Conducted TikTok workshops for Tom Ford, Estée Lauder, Clinique, and Earned Media Team.
Sales & Barista at Coffee Island / Espresso World, Alexandroupolis
January 31, 2021 - August 20, 2025
Trained and mentored new baristas ensuring quality, efficiency, and customer satisfaction.
Communication Strategist & Trainer (Contract) at Q-Pass (Startup), Athens
September 25, 2025 - August 20, 2025
Designed and delivered brand’s core communications strategy across digital channels. Directed emotionally resonant content such as reels, video storytelling, and case studies reflecting hospitality-first approach. Trained sales team in pitch crafting and objection handling using NLP methodology and somatic intelligence frameworks. Built client feedback system (questionnaire + response mapping) to refine sales tactics based on behavioral insight.
Content Manager, Radio Producer at Shook Radio 104.4, Thessaloniki
December 31, 2022 - September 8, 2025
Developed TikTok strategy and managed shooting; produced radio shows with educational content; networked and invited 3-5 guests per week.
Founder & Consultant at Serendipity Agency
January 1, 2021 - Present
Founder and consultant specializing in TikTok Strategy & Content Creation; trained 100+ influencers in viral content creation; conducted TikTok workshops for 13+ individuals and teams; tailored growth strategies.
TikTok Account Manager at Sleed, Athens
December 31, 2023 - September 8, 2025
Developed the TikTok department from the ground up, creating workflow systems, pitching strategies, and client presentations; built top-tier client workshops.
TikTok & Instagram Campaign Designer at Estee Lauder Companies, Athens
December 31, 2024 - September 8, 2025
Designed and led TikTok and Instagram campaigns, achieving 200% of influencer marketing targets; developed creative concepts for luxury brand events; managed content creation for the ELC Balkans account; ROI monitoring and budget advisory; initiated hidden gem exploration on TikTok achieving 300% target.
Coach / Facilitator at Vellum Global Educational Services
December 31, 2022 - September 8, 2025
Coach in Psychology: Tools for Life & Business Coaching; NLP-based techniques; 450 hours.
Marketing Strategist & Team Trainer (Contract) at Q-Pass (Startup)
September 25, 2025 - September 8, 2025
Designed the brand’s communications strategy across digital channels (social, decks, visitor messaging); trained the sales team in pitch creation, NLP-based objection handling, and framework adoption.
Podcast Host at Ola Osa Imaste (Podcast)
January 1, 2021 - Present
Host of a podcast exploring limiting beliefs and empowering affirmations; maintained studio-quality audio and prepared professional audio recordings.
Content Manager / Radio Producer at Shook Radio 104.4
December 31, 2022 - September 8, 2025
Produced radio shows with educational content and created TikTok strategy; managed shoots and built a following (14.8K followers, 561.9K likes).
Founder & Consultant at Serendipity Agency
January 1, 2021 - Present
Founder & Consultant specializing in TikTok strategy and content creation; trained 100+ influencers; led workshops; developed growth strategies for brands.
TikTok Account Manager at Sleed
December 31, 2023 - September 8, 2025
Developed TikTok department from the ground up, created workflows, pitched strategies, and led client presentations; built a network of 100+ influencers & UGC creators; worked with Estée Lauder Balkans among others.
Barista at Coffee Island / Espresso World
January 1, 2021 - September 8, 2025
Trained new baristas, ensuring quality, efficiency, and customer satisfaction.
Content Manager / Radio Producer at Shook Radio 104.4
January 1, 2022 - September 24, 2025
Produced radio shows with educational content; networked and invited 3-5 guests per week.
Founder & Consultant at Serendipity Agency
October 1, 2021 - Present
Founded Serendipity Agency; specialized in TikTok strategy and content creation; trained 100+ influencers in viral content creation; conducted workshops for 13+ individuals/teams; produced 20 videos for Citilab and achieved 2,860 followers, 22K likes, and 45%+ engagement.
TikTok Account Manager at Sleed
January 1, 2023 - September 24, 2025
Developed the TikTok department from the ground up; created workflow systems, pitched strategies, and client presentations. Led TikTok workshops for top-tier clients and built a network of 100+ influencers & UGC creators. Hosted workshops for Estee Lauder Companies in Athens, achieving strong influencer marketing results.
Team Leader & Manager at Lobsters Agency
January 1, 2021 - September 24, 2025
Led content strategy & video production for digital campaigns; designed and led top-tier TikTok workshops; built client-ready strategy and briefs; trained teams and managed shoots.
Marketing Strategist & Team Trainer at Coffee Island / Espresso World
September 25, 2020 - September 24, 2025
Contract role focusing on marketing strategy and team training; enhanced marketing workflows and brand consistency.
Sales & Barista at Coffee Island / Espresso World
January 1, 2021 - September 24, 2025
Customer-facing roles with emphasis on brand storytelling, upselling, and brand experience.
Content Manager / Radio Producer at Shook Radio
January 1, 2022 - September 24, 2025
Developed TikTok strategy and managed shooting (14.8K followers, 561.9K likes). Produced radio shows with educational content. Networked and invited 3–5 guests per week. Significantly contributed to the preparation and coaching of 50+ individuals for Shook Shows with innovative coaching strategies.
Founder & Consultant at Serendipity Agency
January 1, 2021 - Present
Founder of TikTok Strategy & Content Creation. Trained 100+ influencers, led growth and engagement initiatives, and conducted TikTok workshops for 13+ individuals and teams.
TikTok Account Manager at Sleed
January 1, 2023 - September 24, 2025
Developed the TikTok department from the ground up, created workflow systems, pitched strategies, and client presentations. Led TikTok workshops for top-tier clients; built a network of 100+ influencers/UGC creators and trained them in brand collaborations and content strategy.
Sales & Barista at Coffee Island / Espresso World
January 1, 2021 - September 24, 2025
Trained new baristas, maintained quality and customer satisfaction, and delivered efficient service in a fast-paced environment.
Team Leader & Manager at Avril Edu (Startup)
January 1, 2021 - September 24, 2025
Managed HR and trained 40+ new narrators using motivational techniques for better results.
Earned Media Specialist at Estee Lauder Companies, Athens
January 1, 2024 - September 24, 2025
Designed and led TikTok and Instagram campaigns, achieving 200% of influencer marketing targets; developed creative concepts for luxury brand events; coordinated influencer activations internationally; managed content creation for the EL Balkans account; monitored ROI and budget; led TikTok workshops.
Content Manager / Radio Producer at Shook Radio 104.4
December 31, 2022 - September 24, 2025
Developed TikTok strategy and managed shooting; produced radio shows with educational content; networked and invited 3-5 guests per week.
Founder & Consultant at Serendipity Agency
January 1, 2021 - Present
Founder of Serendipity Agency, specializing in TikTok Strategy & Content Creation; trained 100+ influencers; led TikTok workshops; built client success for Citilab on TikTok; produced 20 videos.
TikTok Account Manager at Sleed
December 31, 2023 - September 24, 2025
Developed the TikTok department from the ground up; created workflow systems, pitching strategies, and client presentations; designed and led TikTok workshops for top-tier clients; built a network of 100+ influencers & UGC creators.
Earned Media Specialist at Estee Lauder Companies
December 31, 2024 - September 24, 2025
Designed and led TikTok and Instagram campaigns; achieved influencer marketing targets; managed ELC Balkans account; monitored ROI and reported results; oversaw local TikTok initiatives.
Sales & Barista at Coffee Island / Espresso World
January 1, 2021 - September 24, 2025
Trained new baristas, ensured quality and customer satisfaction, and supported marketing initiatives.

Education

Master's Degree in Education for Environment and Sustainability with Specialization in Dramatic Play at Democritus University of Thrace
January 1, 2019 - January 1, 2021
Bachelor's Degree in Primary Education at Democritus University of Thrace
January 1, 2013 - January 1, 2017
Master's Degree in Education for Environment and Sustainability with Specialization in Dramatic Play at Democritus University of Thrace
January 1, 2019 - January 1, 2021
Bachelor's Degree in Primary Education at Democritus University of Thrace
January 1, 2013 - January 1, 2017
Master's Degree in Education for Environment and Sustainability with Specialization in Dramatic Play at Democritus University of Thrace
January 1, 2019 - January 1, 2021
Bachelor's Degree in Primary Education at Democritus University of Thrace
January 1, 2013 - January 1, 2017
Master's Degree in Environment and Sustainability with Specialization in Dramatic Play at Democritus University of Thrace
January 1, 2021 - January 1, 2024
Bachelor's Degree in Primary Education at Democritus University of Thrace
January 1, 2017 - January 1, 2021
Master's Degree in Education for Environment and Sustainability with Specialization in Dramatic Play at Democritus University of Thrace
January 11, 2030 - January 1, 2021
Bachelor's Degree in Primary Education at Democritus University of Thrace
January 11, 2030 - January 1, 2017
Master's Degree in Education for Environment and Sustainability with Specialization in Dramatic Play at Democritus University of Thrace
January 11, 2030 - January 1, 2021
Bachelor's Degree in Primary Education at Democritus University of Thrace
January 11, 2030 - January 1, 2017
NLP Practitioner Certification at NLP Greece (University of California, Santa Cruz)
October 1, 2023 - May 1, 2024
NLP Master Practitioner at NLP Greece (University of California, Santa Cruz)
February 1, 2025 - July 1, 2025
Master's Degree in Education for Environment and Sustainability with Specialization in Dramatic Play at Democritus University of Thrace
January 11, 2030 - January 1, 2021
Bachelor's Degree in Primary Education at Democritus University of Thrace
January 11, 2030 - January 1, 2017
Undergraduate Thesis: Management Bodies of Protected Areas and Citizen Awareness: Documentation and Evaluation of Environmental Education Programs at Democritus University of Thrace
January 11, 2030 - January 1, 2017
NLP Practitioner Certification at NLP Greece (University of California, Santa Cruz)
January 11, 2030 - September 24, 2025
Empowerment Program for Young Entrepreneurs at Be Your Own Boss / Startup Athens
January 11, 2030 - January 1, 2022
Master's Degree in Education for Environment and Sustainability with Specialization in Dramatic Play at Democritus University of Thrace
January 11, 2030 - January 1, 2021
Bachelor's Degree in Primary Education at Democritus University of Thrace
January 11, 2030 - January 1, 2017

Qualifications

NLP Practitioner Certification - NLP Greece (University of California, Santa Cruz)
October 1, 2023 - May 1, 2024
NLP Master Practitioner - NLP Greece (University of California, Santa Cruz)
February 1, 2025 - July 1, 2025
NLP Practitioner Certification
October 1, 2023 - May 1, 2024
NLP Master Practitioner
February 1, 2025 - July 1, 2025
NLP Practitioner Certification - NLP Greece (University of California, Santa Cruz)
October 1, 2023 - May 1, 2024
NLP Master Practitioner - NLP Greece (University of California, Santa Cruz)
February 1, 2025 - July 1, 2025
NLP Practitioner Certification
October 1, 2023 - May 1, 2024
NLP Master Practitioner Certification
February 1, 2025 - July 1, 2025
NLP Practitioner Certification
October 1, 2023 - May 1, 2024
NLP Master Practitioner
February 1, 2025 - July 1, 2025
NLP Practitioner Certification
October 1, 2023 - May 1, 2024
NLP Master Practitioner
February 1, 2025 - July 1, 2025
NLP Practitioner Certification
January 11, 2030 - September 24, 2025
Empowerment Program for Young Entrepreneurs
January 11, 2030 - September 24, 2025
NLP Practitioner Certification
October 1, 2023 - May 1, 2024
NLP Master Practitioner
February 25, 2025 - July 25, 2025
Be Your Own Boss: Empowerment Program for Young Entrepreneurs
March 2, 2022 - March 5, 2022
Seminar on Body Language & Image-Making
January 1, 2019 - January 1, 2019

Industry Experience

Education, Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet, Other

Skills

Experience Level