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I am a Creative Art Director and Senior Designer with 15+ years of experience developing brand identities, multi-channel campaigns, websites and marketing assets for global healthcare, cultural, and corporate clients. I translate complex business objectives into impactful visuals across digital, print, and social platforms, maintain cohesive brand identity guidelines, lead design reviews, and integrate emerging trends and AI-driven tools into creative strategies. I am known for strong collaboration, attention to detail, and the ability to balance innovation with brand consistency.…I am a Creative Art Director and Senior Designer with 15+ years of experience developing brand identities, multi-channel campaigns, websites and marketing assets for global healthcare, cultural, and corporate clients. I translate complex business objectives into impactful visuals across digital, print, and social platforms, maintain cohesive brand identity guidelines, lead design reviews, and integrate emerging trends and AI-driven tools into creative strategies. I am known for strong collaboration, attention to detail, and the ability to balance innovation with brand consistency.

Beatriz Lombardi

Art Director, Brand Designer, Graphic Designer, +4

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I am a Creative Art Director and Senior Designer with 15+ years of experience developing brand identities, multi-channel campaigns, websites and marketing assets for global healthcare, cultural, and corporate clients. I translate complex business objectives into impactful visuals across digital, print, and social platforms, maintain cohesive brand identity guidelines, lead design reviews, and integrate emerging trends and AI-driven tools into creative strategies. I am known for strong collaboration, attention to detail, and the ability to balance innovation with brand consistency.…I am a Creative Art Director and Senior Designer with 15+ years of experience developing brand identities, multi-channel campaigns, websites and marketing assets for global healthcare, cultural, and corporate clients. I translate complex business objectives into impactful visuals across digital, print, and social platforms, maintain cohesive brand identity guidelines, lead design reviews, and integrate emerging trends and AI-driven tools into creative strategies. I am known for strong collaboration, attention to detail, and the ability to balance innovation with brand consistency.

Available to hire

I am a Creative Art Director and Senior Designer with 15+ years of experience developing brand identities, multi-channel campaigns, websites and marketing assets for global healthcare, cultural, and corporate clients.

I translate complex business objectives into impactful visuals across digital, print, and social platforms, maintain cohesive brand identity guidelines, lead design reviews, and integrate emerging trends and AI-driven tools into creative strategies. I am known for strong collaboration, attention to detail, and the ability to balance innovation with brand consistency.

Skills

Experience Level

Expert

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Work Experience

Senior Designer / Art Director at Valuar Pro Marketing

November 1, 2022 - Present

Designed and executed brand identities and creative concepts for healthcare clients including Libbs, Ache, Cristalia, and Mantecorp. Developed multi-channel assets such as campaign key visuals, brochures, e-books, magazines, websites, landing pages, and event materials. Maintained and evolved brand identity guidelines across digital, print, and live events. Led design for presentations supporting product launches and specialists' meetings. Integrated emerging design trends and AI tools to innovate client campaigns.

Senior Designer at SLCOMM

November 1, 2022 - August 20, 2025

Created campaign key visuals, digital ads, and branded materials for major pharmaceutical companies including Abbvie, Bayer, Pfizer, Roche, and Johnson & Johnson. Designed marketing collaterals such as flyers, brochures, leaflets, e-books, and internal communication tools. Collaborated with cross-functional teams to ensure design accuracy aligned with business goals. Contributed fresh concepts in brainstorming and design review sessions for multi-channel campaigns.

Designer / Art Director at Places 4 Us – Place Branding

October 1, 2022 - August 20, 2025

Created impactful presentations for urban planning and place branding projects using Keynote and PowerPoint. Developed visual identities, signage systems, and multi-platform communication assets to support strategic city initiatives. Ensured visual coherence across all touchpoints, strengthening project narratives and enhancing stakeholder engagement.

Founder / Brand Designer at marcaVIVAdesign

January 1, 2008 - Present

Founded a boutique strategic brand design studio serving healthcare, arts, and cultural industries. Created holistic brand identities combining visual and verbal elements applied across digital platforms, packaging, print, and events. Developed brand guidelines and identity systems to support long-term consistency. Managed full project cycles from research to client presentations.

Designer at Big Universo

November 1, 2019 - August 20, 2025

Managed visual communication strategy for Instagram and blog. Produced digital campaigns, photography, and videos to strengthen brand presence and engage audiences.

Junior Graphic Designer at Soulbiz Endomarketing

September 1, 2009 - August 20, 2025

Designed internal communication campaigns and visuals for corporate clients including Vivo and Votorantim. Produced print and digital materials such as ads, newsletters, and online pieces.

Senior Art Director at VALKIRIA MARKETING

January 1, 2022 - November 9, 2025

Leading creative projects and providing direction to the design team, focusing on innovative solutions that enhance client visibility.

Freelance Acting Designer at SL.COM

January 1, 2022 - January 1, 2022

Engaged in various projects that required a unique graphic approach, customizing solutions for specific client needs.

Illustrator at PLANETA PUBLISHING COMPANY

January 1, 2020 - January 1, 2020

Creating illustrations for different publications, providing a visual narrative that resonates with readers.

Senior Designer at SLCOMM

May 1, 2020 - November 1, 2022

Created campaign key visuals, digital ads, and branded materials for major pharmaceutical companies (Abbvie, Bayer, Pfizer, Roche, Johnson & Johnson). Designed marketing collaterals such as flyers, brochures, leaflets, e-books, and internal communication tools. Partnered with cross-functional teams to ensure design accuracy and alignment with business goals. Contributed to brainstorming and design review sessions, generating fresh concepts for multi-channel campaigns.

Designer / Art Director at Places 4 Us – Place Branding

March 1, 2019 - October 1, 2022

Created impactful presentations (Keynote/PowerPoint) for urban planning and place branding projects. Developed visual identities, signage systems, and multi-platform communication assets to support strategic city projects. Ensured visual coherence across all touchpoints, strengthening project narratives and stakeholder engagement.

Designer at Big Universo

January 1, 2017 - November 1, 2019

Managed visual communication strategy for Instagram and blog. Produced digital campaigns, photography, and videos to strengthen brand presence and connect with audiences.

Junior Graphic Designer at Soulbiz Endomarketing

February 1, 2008 - September 1, 2009

Designed internal communication campaigns and visuals for Vivo, Votorantim, and other corporate clients. Produced print and digital pieces including ads, newsletters, and online materials.