Available to hire
I am a creative leader with a background in luxury and fashion. I am skilled in creating brand visual language and tone of voice. I develop creative concepts that could be converted into sale driven campaigns. My experience expands to brand and product campaigns, creating a content ecosystem that could be functional in all the marketing funnels.,
A hands-on involvement from concept, direction, and art buying through to production, post-production, and rollout.
I have +10 years experience working in house with brands like Versace, Off-White, Palm Angels and have taken on clients like Puma, Moncler, orchestrating numerous multi-functional content with individual creative idea desiccated to each category of product or solely for the purpose of brand narrative.
Experience Level
Expert
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Language
English
Fluent
Italian
Fluent
Work Experience
Senior Manager Creative Services and Production at nss factory
August 20, 2022 - August 29, 2025Senior Manager Creative Services and Production at NSS Factory / NSS Magazine
August 1, 2022 - PresentManaged key client accounts including Zegna, Safilo, AC Milan, Puma, and Real Madrid by delivering high-impact campaigns for globally recognized brands and sports clubs. Developed creative strategies for emerging brands, from shaping visual identity and creative direction to major milestones like flagship store openings and social media engagement boosts. Conceptualized and executed innovative guerrilla marketing and out-of-home campaigns during high-profile events and peak seasons. Provided guidance and mentorship on inclusive and culturally sensitive messaging, led a content team of 10 including project managers, art directors, producers, and designers. Improved team efficiency by 80%, ensuring adherence to deadlines, budgets, and client expectations while collaborating with external agencies and stakeholders to ensure project success. Fostered a collaborative work environment with cross-functional teams including media, strategy, website development, and events.
Senior Creative Content and Event Producer at New Guards Group (Off-White, Palm Angels, Ambush, ...)
July 31, 2022 - August 20, 2025Led and managed all aspects of advertising campaigns for seven NGG brands, overseeing budgeting, agency briefings, art buying, and on-site production. Supervised over 30 shoots for lookbooks, special projects, and more, working closely with creative directors Virgil Abloh, Francesca Ragazzi, Heron Preston, Umberto Leon, and Yoon Ahn to ensure cohesive storytelling and brand consistency. Managed production and on-site events including the Off-White Paris store reopening with live podcasts and DJ performances. Collaborated with partner production houses and creative directors for fashion shows of Off-White (Paris), Ambush, and Palm Angels (Milan), handling content creation and show production. Directed digital and social media strategies during fashion weeks and live events to ensure maximum visibility and timely content ideation. Executed global and localized capsule campaigns tailored to local markets and exclusive stores. Led the launch of the NGG Reebok division, developing content s
Creative Producer and Art Buyer at GIANNI VERSACE SRL
March 31, 2021 - August 20, 2025Collaborated with creative directors, designers, and photographers in realizing and producing concepts and visions, including art buying processes. Managed agency and talent relations aligned with the brand’s DNA. Oversaw art buying and booking for photographers, stylists, and other creative roles for original shoots. Managed and updated a content budget exceeding €10 million covering various Versace divisions. Coordinated timing and production planning with creative and production partners during shoots and fashion shows. Finalized commercial, insurance agreements, and usage rights related to content production and fashion shows. Participated in production of fashion shows by working closely with casting directors, stylists, and creative directors, overseeing show-related content for social media and press distribution.
Creative Designer and Event Producer at WPP | Wavemaker
September 30, 2018 - August 20, 2025Creative Designer and Event Producer role focused on design and production of marketing and event projects.
Collection Coordinator at Roberto Musso
January 31, 2016 - August 20, 2025Coordinated collection development and related activities.
Communication and Editor's Assistant at PISANI EDITORIAL
July 31, 2015 - August 20, 2025Assisted with communication and editorial tasks.
Designer and Showroom Assistant at Stephan Janson
March 31, 2015 - August 20, 2025Supported design and showroom activities.
Junior Designer at Parosh
June 30, 2014 - August 20, 2025Contributed as a junior designer in the fashion industry.
Senior Manager Creative Services and Production at NSS Factory / NSS Magazine
August 1, 2022 - PresentManage key client accounts including brands like Zegna, Safilo, AC Milan, Puma, and Real Madrid, delivering high-impact global campaigns. Develop creative strategies for emerging brands and major milestones such as flagship store reopenings and increased social media engagement. Conceptualize and execute guerrilla marketing and OOH campaigns, enhancing brand visibility during major events and peak seasons. Lead and mentor a content team of 10, including project managers, art directors, producers, and designers, transforming team ideation approaches and improving efficiency by 80%. Oversee multiple projects ensuring deadlines, budgets, and client expectations are met while collaborating with external agencies and cross-functional teams including media, strategy, website development, and events.
Senior Creative Content and Event Producer at New Guards Group (Off-White, Palm Angels, Ambush, ...)
July 31, 2022 - August 20, 2025Led and managed all aspects of advertising campaigns for seven NGG brands, including budgeting, agency briefings, art buying, and on-site production. Oversaw 30+ shoots for lookbooks and special projects. Worked closely with Creative Directors Virgil Abloh, Francesca Ragazzi, Heron Preston, Umberto Leon, and Yoon Ahn to ensure brand consistency. Managed production of the Off-White Paris store reopening event featuring live podcast and performances. Collaborated with production houses on fashion shows for Off-White Paris, Ambush, and Palm Angels Milan, managing content creation and show production. Executed global and localized capsule campaigns tailored for local markets and exclusive stores. Led the launch of NGG Reebok division by developing content strategies and managing press releases, expanding NGG into sportswear.
Creative Producer and Art Buyer at Gianni Versace Srl
March 31, 2021 - August 20, 2025Collaborated closely with Creative Directors, designers, and photographers on concept realization and production. Managed art buying and booked teams for original shoots, overseeing a content budget exceeding €10 million across various Versace divisions. Coordinated timing and planning of production partners during shoots and fashion shows. Finalized commercial, insurance agreements, and contracts related to content production and fashion shows. Collaborated in fashion show production with casting directors and stylists, managing social media and press distribution content related to shows.
Creative Designer and Event Producer at WPP | Wavemaker
September 30, 2018 - August 20, 2025Collection Coordinator at Roberto Musso
January 31, 2016 - August 20, 2025Communication and Editor's Assistant at Pisan editorial
July 31, 2015 - August 20, 2025Managed collaboration with clients such as Land Rover, Lexus, Chanel, and Van Cleef & Arpels delivering brand-aligned creative concepts and events. Developed tailored ideas integrating client brand identity and directing collaboration among suppliers and contractors to ensure flawless event execution. Led creative teams managing graphic design, set design, and on-site installation. Oversaw post-event strategies and production elements to ensure comprehensive project completion and client satisfaction.
Designer and Showroom Assistant at Stephan Janson
March 31, 2015 - August 20, 2025Junior Designer at Parosh
June 30, 2014 - August 20, 2025Senior Manager Creative Services and Production at NSS Factory / NSS Magazine
August 1, 2022 - PresentManaged key client accounts including Zegna, Safilo, AC Milan, Puma, and Real Madrid, delivering high-impact campaigns for global brands and sports clubs. Developed creative strategies for emerging brands, shaping visual identity and creative direction for milestones like flagship store openings and increased social media engagement. Conceptualized and executed innovative guerrilla marketing and OOH campaigns, enhancing brand visibility during high-profile events. Provided guidance and mentorship on inclusive and culturally sensitive messaging. Led and mentored a content team of 10, driving an 80% increase in efficiency and creative output. Oversaw multiple projects simultaneously ensuring adherence to deadlines, budgets, and client expectations while collaborating with external agencies and stakeholders, fostering a collaborative environment with cross-functional teams including media, strategy, website development, and events.
Senior Creative Content and Event Producer at New Guards Group (Off-White, Palm Angels, Ambush, ...)
July 31, 2022 - August 20, 2025Led and managed all aspects of advertising campaigns for seven NGG brands, from budgeting and agency briefings to art buying and onsite production, overseeing more than 30 shoots for lookbooks and special projects. Worked closely with creative directors including Virgil Abloh, Francesca Ragazzi, Heron Preston, and others to ensure cohesive storytelling and brand consistency across marketing, design, and product initiatives. Directed production and onsite management of the Off-White Paris store reopening event featuring a live podcast with M.I.A. and Virgil Abloh. Collaborated with partner production houses and creative directors on fashion shows for Off-White, Ambush, and Palm Angels, managing content creation and show production. Led digital and social media strategies during fashion shows and live events to maximize visibility. Executed global and localized capsule campaigns tailored for local markets and exclusive stores. Led the launch of the NGG Reebok division, developing content
Creative Producer and Art Buyer at GIANNI VERSACE SRL
March 31, 2021 - August 20, 2025Collaborated closely with creative directors, designers, and photographers to realize and produce their concepts and visions, including coordinating art buying processes. Managed relationships with agencies and talents aligned with the brand DNA. Responsible for art buying and booking the right team including photographers and stylists for original shoots. Owned and managed the content budget over €10 million covering Versace collections including Atelier Versace, Versace Children, Versace Home, fragrances, eyewear, and timewear. Coordinated timing and planning of creative and production partners during shooting and fashion shows. Finalized commercial and insurance agreements, contracts, and usage rights related to content production and fashion shows. Collaborated on production of fashion shows with casting directors and stylists, managing show-related content for social media and press distribution.
Creative Designer and Event Producer at WPP | Wavemaker
September 30, 2018 - August 20, 2025Engaged as creative designer and event producer delivering advertising concepts and producing event activations.
Collection Coordinator at Roberto Musso
January 31, 2016 - August 20, 2025Coordinated collection-related tasks within the fashion production process.
Communication and Editor's Assistant at Pisani Editorial
July 31, 2015 - August 20, 2025Supported communication and editorial duties assisting editors.
Designer and Showroom Assistant at Stephan Janson
March 31, 2015 - August 20, 2025Assisted with design and showroom activities.
Junior Designer at Parosh
June 30, 2014 - August 20, 2025Supported design duties as junior designer.
Creative Designer and Event Producer at WPP | Wave Maker
March 1, 2021 - October 20, 2025Led end-to-end creative production for high-profile celebrity campaigns and fashion shows; managed cross-functional teams; aligned talent, brand positioning, and global media strategy. Drove global campaigns and fashion shows with top-tier creative teams; on-site production for the Off-White Paris flagship/store opening events; collaboration with Rinse Radio; performances by renowned DJs. Produced campaigns featuring top artists and managed content creation and show production; led digital and social media content strategies during fashion shows and live events; executed global capsule campaigns with elevated storytelling and premium execution. Maintained vendor and talent relations, led negotiations, and secured high-impact collaborations.
Senior Creative Content Producer at New Guards Group
October 1, 2022 - PresentLed full-cycle production for over 30 fashion campaigns and brand activations, managing timelines, budgets, talent contracts, and on-set execution across still and video content with a focus on elevated storytelling and premium execution. Drove global campaigns and fashion shows with industry-leading talent (e.g., Virgil Abloh); led on-site production for flagship events and collaborations with top-tier houses. Produced campaigns featuring major artists; collaborated with partner production houses and creative directors on Off-White (Paris), Ambush, and Palm Angels (Milan) fashion shows; managed content creation and show production. Led digital and social media content strategies during shows and live events; executed global and localized capsule campaigns; maintained vendor and talent relationships with top creatives.
Collection Coordinator at Roberto Musso
January 1, 2016 - October 20, 2025Coordinated collection development, liaised with designers and showrooms, and supported production workflows for fashion collections.
Communications and Editor's Assistant at Pisan Editorial
July 1, 2015 - October 20, 2025Assisted communications and editorial tasks, supporting content creation and publication processes.
Designer and Showroom Assistant at Stephan Janson
March 31, 2015 - October 20, 2025Supported designer in showroom activities, sampling, and client-facing preparations.
Junior Designer at Parosh
June 30, 2014 - October 20, 2025Assisted with design tasks and development of collections.
Senior Creative Content and Event Producer at NSS Factory / NSS Magazine
June 1, 2023 - PresentLed creative leadership and brand identity; managed key clients including Zegna, Safilo, Ray-Ban, AC Milan, Puma, Real Madrid; delivered high-impact campaigns for globally recognized brands and sports clubs; oversaw on-site production and multi-shoot campaigns for lookbooks and special projects.
Content Team Lead at NSS Factory / NSS Magazine
May 1, 2021 - July 1, 2022Led and mentored a Content Team of 10, recruited and managed project managers, art directors, producers, and designers; transformed ideation approach for luxury and sports brands; achieved ~80% increase in efficiency and improved campaign delivery.
Creative Designer and Event Producer at WPP | WAVE MAKER
October 1, 2018 - March 1, 2021Creative designer and event producer for seven NGO brands; managed budgeting, agency briefs, art buying and on-site production; oversaw 30+ shoots for lookbooks and special projects; collaborated with creative directors and external partners to ensure cohesive storytelling.
Collection Coordinator at Roberto Musso
September 1, 2017 - September 1, 2018Coordinated fashion collection workflows; liaised with design and production teams to align collections with brand direction.
Junior Designer at Parosh
May 1, 2013 - June 1, 2014Junior designer supporting senior design team; contributed to concept development and production.
Designer and Showroom Assistant at Stephan Janson
September 1, 2014 - March 1, 2015Designer and showroom assistant; supported collection launches and client presentations.
Editor’s Assistant at Pisani Editorial
April 1, 2015 - July 1, 2015Communications and editorial assistant; supported content production and editorial workflows.
Creative Lead and Brand Identity at NSS Factory / NSS Magazine
June 1, 2023 - PresentLed brand identity and high-impact campaigns for globally recognized brands and sports clubs including Zegna, Safilo, Ray-Ban, AC Milan, Puma and Real Madrid. Developed visual identity and creative direction for major brand milestones, including flagship store openings, social media engagement growth, and overall brand presence. Conceptualized and executed guerrilla marketing and OOH campaigns; provided guidance on inclusive and culturally sensitive messaging and content creation.
Content Team Lead at New Guards Group (NGG)
May 1, 2021 - July 31, 2022Led and mentored a content team of 10; recruited and managing project managers, art directors, producers and designers. Transformed the team's approach to creative ideation for luxury and sports brands, achieving an 80% increase in efficiency and improved campaign delivery and creative output.
Senior Manager Creative Services and Production at New Guards Group (NGG)
August 1, 2022 - June 30, 2023Led the production and on-site management of flagship events and campaigns including the Off-White Paris store opening with a live podcast featuring M.I.A. and Virgil Abloh, collaboration with Rinse Radio, and performances by renowned DJs. Collaborated with partner production houses and creative directors on Off-White (Paris), Ambush, and Palm Angels (Milan) fashion shows; steered digital and social media strategies during fashion shows and live events to maximize visibility. Managed global and localized capsule campaigns and launched NGG’s Reebok division, driving brand vitality and audience engagement.
Collection Coordinator at Roberto Musso
June 1, 2015 - January 31, 2016Coordinated collection development activities; assisted in lookbooks, production scheduling and show preparation; liaised with designers and suppliers to ensure timely delivery.
Editorial / Communications Assistant at Pisani Editorial
April 1, 2015 - July 31, 2015Supported editorial communications; assisted editors and contributed to content planning and coordination.
Education
MBA at il sole 24 ore
November 1, 2016 - April 29, 2017International Master Luxury Management at Il Sole 24 Ore Business School
January 11, 2030 - August 20, 2025Master of Art in Fashion Design at Accademia di Belle Arti di Brera
January 11, 2030 - August 20, 2025Bachelor of Art in Fashion Design at Accademia di Belle Arti di Brera
January 11, 2030 - August 20, 2025Bachelor of Art in Fashion Design at Accademia di Belle Arti di Brera
January 11, 2030 - August 20, 2025International Master Luxury Management at Il Sole 24 Ore Business School
January 11, 2030 - August 20, 2025Master of Art in Fashion Design at Accademia di Belle Arti di Brera
January 11, 2030 - August 20, 2025Bachelor of Art in Fashion Design at Accademia di Belle Arti di Brera
January 11, 2030 - August 20, 2025International Master Luxury Management at Il Sole 24 Ore Business School
January 11, 2030 - October 20, 2025Master of Art in Fashion Design at Accademia di Belle Arti di Brera
January 11, 2030 - October 20, 2025Bachelor of Art in Fashion Design at Accademia di Belle Arti di Brera
January 11, 2030 - October 20, 2025Bachelor of Art in Fashion Design at Accademia di Belle Arti di Brera, Milan, Italy
January 11, 2030 - January 29, 2026Qualifications
International Master Luxury Management
January 11, 2030 - August 20, 2025Master of Art in Fashion Design
January 11, 2030 - August 20, 2025Vogue Italia Emerging Designer – Talent Issue No. 733
January 11, 2030 - October 20, 2025Bachelor of Art in Fashion Design
January 11, 2030 - January 29, 2026Vogue Italia Talent Issue — Emerging Designer
January 11, 2030 - January 29, 2026Industry Experience
Manufacturing, Other, Consumer Goods, Media & Entertainment, Professional Services, Retail, Travel & Hospitality
Experience Level
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