NIKE AIR MAX DAY
Valeria Melnikova
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As Project Manager for Nike Air Max Day, I oversaw the creation and execution of a branded event celebrating the iconic sneaker line. I collaborated with designers, set builders, and the marketing team to bring Nike’s vision to life — from initial concept and planning through to on-site production. My role involved coordinating logistics, managing timelines, and ensuring smooth communication between creative and technical teams. The result was an immersive, high-energy event experience that highlighted Nike’s identity while engaging the audience through interactive design and storytelling.