With 8 years of experience in marketing and advertising, I’ve built my career around data-driven creativity. I’ve led e-commerce strategies for Huawei and Coca-Cola, managing implementation teams and agency collaborations, and I focus on turning insight into impact through digital performance.

Alejandra Peñaloza

With 8 years of experience in marketing and advertising, I’ve built my career around data-driven creativity. I’ve led e-commerce strategies for Huawei and Coca-Cola, managing implementation teams and agency collaborations, and I focus on turning insight into impact through digital performance.

Available to hire

With 8 years of experience in marketing and advertising, I’ve built my career around data-driven creativity. I’ve led e-commerce strategies for Huawei and Coca-Cola, managing implementation teams and agency collaborations, and I focus on turning insight into impact through digital performance.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Marketing Specialist at City U
February 1, 2024 - Present
Supported marketing initiatives and digital campaigns for brand initiatives, collaborating with teams to drive performance.
Marketing Specialist at City U
February 1, 2024 - Present
Currently employed as a Marketing Specialist since February 2024.
Campaign Manager at Endavant
January 1, 2024 - October 21, 2025
Designed and managed digital campaigns, coordinating with creative and media teams to optimize performance.
Campaign Manager at Endavant
January 1, 2024 - August 20, 2025
Led digital campaign planning and execution from March 2023 to January 2024.
Digital Strategy Manager at Group M
March 1, 2023 - October 21, 2025
Led digital strategy, coordination with agencies, and optimization of SEO/SEM and site growth.
Digital Strategy Manager at Group M
March 1, 2023 - August 20, 2025
Managed digital strategy, optimization, tracking, reporting, and coordination of creative agencies and brand leaders between January 2021 and March 2023.
Webmaster at Grupo Monterosales
December 1, 2020 - October 21, 2025
Website content development and site usability improvements, SEO optimization and cross-team coordination.
Webmaster at Grupo Monterrosales
December 1, 2020 - August 20, 2025
Responsible for web content creation and management from August 2020 to December 2020.
Marketing Manager at La Tienda del Motero
July 1, 2020 - October 21, 2025
Directed marketing strategy, site optimization, and social media leadership; collaborated with brand teams and agencies.
Marketing Manager at La Tienda del Motero
July 1, 2020 - August 20, 2025
Lead marketing team and strategy, managed SEO and SEM, social media, commercial automation with Flokzu, and Google Ads consultancy in Central America (Bavaria, Cerveza Águila, Jumbo Market).
Traffic Senior at Publicis Groupe
October 1, 2019 - October 21, 2025
Overseen traffic management and media coordination, ensuring timely delivery of campaigns across channels.
Senior Trafficker at Publicis Groupe
October 1, 2019 - August 20, 2025
Handled media trafficking and related tasks from November 2018 to October 2019.
Community Manager at CrupoDot
November 1, 2018 - October 21, 2025
Built and managed online communities, social media content plans, and engagement strategies.
Community Manager at CrupoDot
November 1, 2018 - August 20, 2025
Managed social media community from March 2018 to November 2018.
Marketing Manager at CMD Siplas
March 1, 2018 - October 21, 2025
Led marketing initiatives and digital campaign optimization, coordinating with creative agencies and brand leaders.
Marketing Manager at CMD Siplas
March 1, 2018 - August 20, 2025
Managed marketing activities from December 2016 to March 2018, including strategy and team leadership.
Digital Strategist at Cloud Seguro
July 1, 2016 - October 21, 2025
Led e-commerce strategies, managed implementation teams, and coordinated agency collaborations to improve digital performance for Huawei and Coca-Cola.
Digital Strategist at Cloud Seguro
July 1, 2016 - August 20, 2025
Developed and implemented digital strategy including campaign planning and optimization, linking digital campaigns to the website, conversion and audience tracking, and reporting.
Publicist at Ads Group
December 1, 2014 - October 21, 2025
Led digital advertising campaigns and coordinated with clients, delivering data-driven campaigns and supporting cross-functional teams.
Publicist at Publicist | Ads Group (Ago 2013 - Dic 2014)
December 1, 2014 - August 20, 2025
Worked as a Publicist at Ads Group where responsibilities likely included advertising creative and campaign support during tenure.

Education

Bachelor Digital Journalism at Universidad Jorge Tadeo Lozano
January 1, 2016 - January 1, 2016
Bachelor Advertising and Marketing at Universidad Los Libertadores
January 1, 2013 - January 1, 2013
Diploma Website Design and Development at Universidad Piloto de Colombia
January 1, 2014 - January 1, 2014
Advertising and Marketing Professional at Universidad Jorge Tadeo Lozano
January 1, 2016 - January 1, 2016
Diploma in Web Site Design and Development at Universidad Piloto de Colombia
January 1, 2014 - January 1, 2014

Qualifications

Google Ads Fundamentals Search Advertising Certification
January 11, 2030 - August 20, 2025
Google Ads Display Advertising Certification
January 11, 2030 - August 20, 2025
Google Ads Video Advertising Certification
January 11, 2030 - August 20, 2025
Twitter Certification
January 1, 2019 - August 20, 2025
LinkedIn Certification
January 1, 2019 - August 20, 2025
Spotify Certification
January 1, 2018 - August 20, 2025
Gaming Certification
January 1, 2016 - August 20, 2025
OneMetric Certification
January 1, 2017 - August 20, 2025
Programmatic Certification
January 1, 2017 - August 20, 2025
Twitch Certification
January 1, 2016 - August 20, 2025
Amazon Advertising Foundations Certification
January 11, 2030 - August 20, 2025
Google Ads Fundamentals Certification
January 11, 2030 - October 21, 2025
LinkedIn Certification
January 11, 2030 - January 1, 2019
Spotify Certification
January 11, 2030 - January 1, 2018
Twitch Certification
January 11, 2030 - January 1, 2016
One Metric Certification
January 11, 2030 - January 1, 2017
Twitter Certification
January 11, 2030 - January 1, 2019
Amazon Advertising Foundations Certification
January 11, 2030 - October 21, 2025

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment, Government, Software & Internet, Other