Growing up and working with an entrepreneurial family that built several profitable businesses in clean-tech solar, energy management, and semiconductor technologies, I quickly learned that success doesn’t come from waiting months to plan - it comes from adapting fast, trying new approaches, and providing solutions without hesitation. This mindset has shaped the way I work as a marketer: I don’t just sit back waiting, I take action. I’m known as a strong collaborator and the go-to person for solving marketing challenges and creating innovations. Whether leading projects or aligning teams on timelines and goals, I bring leadership that keeps momentum high. With a strong IT background, I integrate automation and AI tools into marketing and business development sales processes while building dashboards that monitor KPIs across channels, ensuring campaigns are both efficient and measurable.

Patrick Herniak

Growing up and working with an entrepreneurial family that built several profitable businesses in clean-tech solar, energy management, and semiconductor technologies, I quickly learned that success doesn’t come from waiting months to plan - it comes from adapting fast, trying new approaches, and providing solutions without hesitation. This mindset has shaped the way I work as a marketer: I don’t just sit back waiting, I take action. I’m known as a strong collaborator and the go-to person for solving marketing challenges and creating innovations. Whether leading projects or aligning teams on timelines and goals, I bring leadership that keeps momentum high. With a strong IT background, I integrate automation and AI tools into marketing and business development sales processes while building dashboards that monitor KPIs across channels, ensuring campaigns are both efficient and measurable.

Available to hire

Growing up and working with an entrepreneurial family that built several profitable businesses in clean-tech solar, energy management, and semiconductor technologies, I quickly learned that success doesn’t come from waiting months to plan - it comes from adapting fast, trying new approaches, and providing solutions without hesitation. This mindset has shaped the way I work as a marketer: I don’t just sit back waiting, I take action.

I’m known as a strong collaborator and the go-to person for solving marketing challenges and creating innovations. Whether leading projects or aligning teams on timelines and goals, I bring leadership that keeps momentum high. With a strong IT background, I integrate automation and AI tools into marketing and business development sales processes while building dashboards that monitor KPIs across channels, ensuring campaigns are both efficient and measurable.

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Work Experience

Digital Marketing Director at Lumera Marketing Limited
April 1, 2020 - Present
Directed end-to-end digital marketing strategies across SEO, PPC, automation, video, and web, driving measurable growth for healthcare clinics and B2B clients in industrial and tech sectors. Managed full-cycle video production from storyboarding and filming to editing, creating ad-ready content that increased engagement and conversion. Increased healthcare clinic leads by 40% and tripled B2B leads through targeted campaigns, websites, and CRM-driven automation. Produced marketing assets such as ads, brochures, videos, presentations, and landing pages to support campaigns globally. Owned the full creative process delivering brand-consistent visuals using Adobe Creative Suite. Managed WordPress website design and development including UX, site speed, SEO, tracking, analytics, and conversion-focused landing pages. Executed partnership, influencer, and social proof campaigns to expand reach and trust.
Digital Marketing & Product Development at Electron Test Equipment Limited
April 1, 2020 - August 20, 2025
Developed and executed global SEO strategies targeting semiconductor and laser diode & photodiode manufacturers, improving organic traffic quality and lead generation. Produced technical content and ran digital PR and backlink campaigns monitored with SEMrush and GA4. Directed video production for promotional materials on photodetector and test equipment systems. Created training videos and detailed operational manuals for B2B technical audiences. Provided remote and on-site setup and onboarding of semiconductor testing equipment. Collaborated closely with engineers and clients to ensure accurate product documentation and user experience alignment.
Digital Marketing & Manufacturing Manager at Solartron Energy Systems Inc.
February 1, 2017 - August 20, 2025
Led all digital marketing efforts including SEO, website development, and online lead capture for high-precision solar concentrator systems. Achieved #1 Google rankings for target keywords increasing inbound sales inquiries and engineering leads. Designed and managed the training website implementing lead generation funnels and UX improvements. Streamlined electronics manufacturing processes through lean production principles improving delivery timelines and reducing waste. Oversaw international procurement, BOM management, and supplier negotiations for custom solar and electronic components.

Education

Diploma in IT Management at Oulton’s Technology Institute
September 1, 2003 - June 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Manufacturing, Healthcare, Computers & Electronics, Professional Services