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I am a passionate graphic and web designer with extensive experience leading visual identity redesigns, crafting brand manuals, and enhancing UX/UI design for diverse clients. From improving the branding of new energy companies to developing editorial layouts for magazines, I enjoy creating cohesive and user-friendly designs that elevate brands and engage audiences. I also have experience teaching web development, guiding students through practical exercises in HTML5, CSS3, and usability heuristics. Combining creativity with technical know-how, I’m eager to continue growing as a designer and collaborator in dynamic, deadline-driven environments.…I am a passionate graphic and web designer with extensive experience leading visual identity redesigns, crafting brand manuals, and enhancing UX/UI design for diverse clients. From improving the branding of new energy companies to developing editorial layouts for magazines, I enjoy creating cohesive and user-friendly designs that elevate brands and engage audiences. I also have experience teaching web development, guiding students through practical exercises in HTML5, CSS3, and usability heuristics. Combining creativity with technical know-how, I’m eager to continue growing as a designer and collaborator in dynamic, deadline-driven environments.

Patricia Curiel

Graphic Designer, Web Designer, Web Developer, +2

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I am a passionate graphic and web designer with extensive experience leading visual identity redesigns, crafting brand manuals, and enhancing UX/UI design for diverse clients. From improving the branding of new energy companies to developing editorial layouts for magazines, I enjoy creating cohesive and user-friendly designs that elevate brands and engage audiences. I also have experience teaching web development, guiding students through practical exercises in HTML5, CSS3, and usability heuristics. Combining creativity with technical know-how, I’m eager to continue growing as a designer and collaborator in dynamic, deadline-driven environments.…I am a passionate graphic and web designer with extensive experience leading visual identity redesigns, crafting brand manuals, and enhancing UX/UI design for diverse clients. From improving the branding of new energy companies to developing editorial layouts for magazines, I enjoy creating cohesive and user-friendly designs that elevate brands and engage audiences. I also have experience teaching web development, guiding students through practical exercises in HTML5, CSS3, and usability heuristics. Combining creativity with technical know-how, I’m eager to continue growing as a designer and collaborator in dynamic, deadline-driven environments.

Available to hire

I am a passionate graphic and web designer with extensive experience leading visual identity redesigns, crafting brand manuals, and enhancing UX/UI design for diverse clients. From improving the branding of new energy companies to developing editorial layouts for magazines, I enjoy creating cohesive and user-friendly designs that elevate brands and engage audiences.

I also have experience teaching web development, guiding students through practical exercises in HTML5, CSS3, and usability heuristics. Combining creativity with technical know-how, I’m eager to continue growing as a designer and collaborator in dynamic, deadline-driven environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Graphic Designer (Freelance) at EOCEnergy (Energy Operation Center)

December 1, 2024 - August 20, 2025

Led the visual identity redesign for a new energy company, improving brand recognition and market positioning. Redesigned the corporate logo using Adobe Illustrator and developed a comprehensive Brand Identity Manual in Adobe InDesign. Created applications manual covering corporate stationery, merchandising, and advertising materials. Conducted in-depth UX research to enhance the information architecture and usability of the company’s website.

Illustrator/Graphic Designer at Juventud Técnica Magazine

September 1, 2024 - August 20, 2025

Developed conceptual studies and visual premises for Science Fiction Stories section illustrations. Designed and edited illustrations using Adobe Illustrator and Photoshop, ensuring a cohesive visual style. Conducted editorial layout design for magazine pages using Adobe InDesign, maintaining brand consistency. Worked under contract-based service agreements, adapting to deadline-driven and client-focused environments.

Web Designer at CACSA (Corporación de Aviación Cubana S.A.)

December 1, 2023 - August 20, 2025

Led the redesign of the official website’s graphic guidelines using Figma, improving brand consistency and usability. Conducted UX/UI research on site information architecture and navigation tree, enhancing user flow and accessibility. Created a Style Guide and client presentation using Adobe Illustrator and InDesign, ensuring cohesive brand application. Collaborated closely with the client’s corporate team, adapting designs to business needs and user experience improvements.

Graphic Designer at Info Master Publicitaria

August 1, 2023 - August 20, 2025

Conducted data-driven analysis of social media metrics to develop marketing strategies aimed at increasing audience engagement. Copywriting and content analysis for social media posts, resulting in a 78% growth in interactions and user activity. Designed branding materials, digital ads, and social media posts using Adobe Illustrator, Photoshop, and InDesign. Collaborated with a dynamic and fast-paced marketing and communication team, enhancing teamwork and adaptability skills.

Web Development Teaching Assistant at Instituto Superior de Diseño (Havana University)

June 1, 2023 - August 20, 2025

Assisted in structuring course materials and lesson plans for a Web Development course. Designed presentation guidelines for academic conferences using Adobe InDesign and Adobe PDF. Delivered lectures to 40+ students on HTML5, CSS3, UI structure, web animations, typography, and usability heuristics. Provided hands-on guidance for students' projects and practical exercises, fostering mentorship and communication skills. Used Visual Studio Code to practice web layout.

Graphic Designer at Instituto Superior de Diseño

May 1, 2022 - August 20, 2025

Studied typography and visual composition to design typographic poster based on a poem by Cuban songwriter Silvio Rodríguez. Used Adobe Illustrator for typographic structuring and artistic layout. Selected for exhibition at Alma Máter Bookstore, showcasing creativity, attention to detail, and conceptual thinking.

Graphic Designer at K 23 Hotel

April 30, 2021 - August 20, 2025

Designed the visual and structural layout of an architectural infographic explaining the future Hotel K 23 project in Havana, Cuba. Used Adobe Illustrator and SketchUp to create sectional studies and analyze 3D modeling representations. Edited and optimized images of architectural renderings using Adobe Photoshop, enhancing realism and presentation quality.

Graphic Designer at Tribuna de La Habana Newspaper

April 1, 2021 - August 20, 2025

Applied Adobe Illustrator to redesign the header of the newspaper, modernizing its visual identity. Conducted a full editorial redesign using Adobe InDesign, aligning it with the conceptual premise of the updated header. Developed a structured, reader-friendly layout, improving content organization and readability.

Graphic Designer at Amanos Bisutería Artesanal

October 1, 2020 - August 20, 2025

Proficiently used Adobe Illustrator and Adobe InDesign to design the visual identity and branding (including naming) for a new handmade jewelry company. Used Adobe XD to create UI components for its mobile sales and management application, ensuring an intuitive and user-friendly interface. Designed sprite samples of interface elements contributing to the product’s cohesive visual aesthetic.