I am a Graphic Designer with solid experience in FMCG packaging design, brand identity, advertising, marketing, exhibition design, social media assets, art direction and photo editing. I enjoy creating fresh and exciting concepts and making things work. I have had the privilege to work for top agencies and in-house studios for brands including McVities, Nestlé, Lavazza, Branston, ALDI, Sainsbury’s, Tesco, L’Oréal, Wella, Unilever, Reckitt Benckiser, JTI and BAT. Colleagues describe me as friendly and down-to-earth. I am confident, detail-oriented and conscientious, always looking to achieve the best outcome. I’m fluent in Mac-based design software—Adobe Illustrator, Photoshop and InDesign—and comfortable with Microsoft Office. With years of experience, I work well in a team and stay motivated and productive when working independently.

Pauline Cheetham

I am a Graphic Designer with solid experience in FMCG packaging design, brand identity, advertising, marketing, exhibition design, social media assets, art direction and photo editing. I enjoy creating fresh and exciting concepts and making things work. I have had the privilege to work for top agencies and in-house studios for brands including McVities, Nestlé, Lavazza, Branston, ALDI, Sainsbury’s, Tesco, L’Oréal, Wella, Unilever, Reckitt Benckiser, JTI and BAT. Colleagues describe me as friendly and down-to-earth. I am confident, detail-oriented and conscientious, always looking to achieve the best outcome. I’m fluent in Mac-based design software—Adobe Illustrator, Photoshop and InDesign—and comfortable with Microsoft Office. With years of experience, I work well in a team and stay motivated and productive when working independently.

Available to hire

I am a Graphic Designer with solid experience in FMCG packaging design, brand identity, advertising, marketing, exhibition design, social media assets, art direction and photo editing. I enjoy creating fresh and exciting concepts and making things work. I have had the privilege to work for top agencies and in-house studios for brands including McVities, Nestlé, Lavazza, Branston, ALDI, Sainsbury’s, Tesco, L’Oréal, Wella, Unilever, Reckitt Benckiser, JTI and BAT. Colleagues describe me as friendly and down-to-earth.

I am confident, detail-oriented and conscientious, always looking to achieve the best outcome. I’m fluent in Mac-based design software—Adobe Illustrator, Photoshop and InDesign—and comfortable with Microsoft Office. With years of experience, I work well in a team and stay motivated and productive when working independently.

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Language

English
Fluent

Work Experience

Graphic Designer at Capture Property
June 1, 2025 - Present
Designing quality property marketing brochures for the high-end market; templated and bespoke designs; coordinating with estate agents and photographers; preparing files for print; highly organized and proactive.
Freelancer - Designer at VML – London
December 1, 2024 - March 1, 2025
Remote role delivering conceptual tobacco packaging briefs for Pall Mall; collaboration with Design Director and cross-functional teams.
Freelancer at VML
December 1, 2024 - Present
This is a fully remote position, where I have been helping the DD with a conceptual tobacco packaging brief for Pall Mall. VML have been a regular contact for myself.
Lead Designer at Colour Studios
June 1, 2024 - November 1, 2024
Creative artwork and design for exhibition industry; sustainable exhibition stands, banners, brochures, POS; mentored junior staff; Aqua Carpatica award shortlist entry.
Permanent at Colour Studios
June 1, 2024 - November 1, 2024
My duties here involved mainly creative artwork and some design, for the exhibition industry. I was the main designer at Colour Studios. I helped create sustainable exhibition stands, display banners, brochures and various POS products, to very tight deadlines.
Freelancer at Sun Strategy
July 31, 2023 - July 31, 2023
I designed promotional materials and helped implement the Aldi Christmas 2021 food packaging campaign. I was responsible for handling a number of different briefs, some photography and artwork for Aldi and Levant.
Freelancer - Designer at VML – London
March 1, 2023 - March 1, 2024
Design tobacco packaging across markets for BAT; research concepts and deliver creative solutions; collaboration with Designers, Artworkers and Project Managers; some designs selected for South American Pall Mall markets.
Freelancer at VML
March 1, 2023 - March 1, 2024
Responsible for helping the wider team design tobacco packaging across a large range of markets for BAT.
Designer at Tijark & Tijark
January 31, 2023 - January 31, 2023
Assisting the team in both implementation and concept design, for a wide range of FMCG packaging briefs across food and toiletries for Aldi Germany. I was responsible for creating imagery to a very high standard in Photoshop and also creating 3D visual assets for clients. Occasionally I would need to create or update guidelines for various brands.
Lead Designer at Tjark’s & Tjark’s
August 1, 2021 - January 1, 2023
Assisted the team in implementation and conceptual designs for FMCG packaging briefs across food and toiletries for Aldi Germany; edited imagery to a high standard in Photoshop and created 3D visuals to present to clients; mentored junior team members.
Permanent at Tjark's & Tjark's
August 1, 2021 - January 1, 2023
Assisting the team in both implementation and conceptual designs, for a wide range of FMCG packaging briefs.
Freelancer at Nude Brand Creation
April 1, 2021 - April 1, 2021
Freelance brand design on a client project, responsible for initial design concepts for various cigarette brands, such as Mild Seven and Camel. Very concept briefs.
Designer (Freelancer) at Sun Strategy
February 1, 2021 - July 1, 2021
Remote role responsible for helping design and implement Aldi Christmas 2021 packaging across many SKUs; photography direction and briefs.
Freelancer at Sun Strategy
February 1, 2021 - July 1, 2021
I was responsible for helping the wider team design and implement the Aldi Christmas 2021 food packaging.
Freelancer at David Jones Design
January 31, 2021 - January 31, 2021
Worked as a freelancer on various design projects for marketing communications.
Lead Designer at Lion Creative
April 1, 2018 - December 1, 2020
Involved in a wide variety of design briefs, responsible for creating branding and packaging design.
Designer (Freelancer) at Coley Porter Bell
August 1, 2017 - March 1, 2018
Designed first-stage concepts for Tesco Core range; adhered to guidelines; fast-paced environment with tight deadlines; primarily FMCG food and drink.
Designer (Freelancer) at Brand Union
July 1, 2017 - July 31, 2017
Developed designs for Reckitt Benckiser FMCG household products; packaging concepts; 3D pack visuals and icon developments; multilingual packs.
Freelancer at Brand Union
July 1, 2017 - Present
My role at the Brand Union was to help develop designs for Rekitt Benckiser FMCG household products.
Designer at Point 6
October 1, 2016 - May 1, 2017
Implemented Philips Avent baby products worldwide; complex SKU and multi-language scope; adhered to guidelines and print deadlines.
Freelancer at VCG Parachute
January 1, 2015 - July 1, 2015
Large conceptual design for Huggies baby products; creating design and artwork-ready files; exploration of typography and colourways.
Freelancer at Free The Birds
July 1, 2014 - November 1, 2014
First-stage concepts for Wella haircare; targeting different audiences; photography direction considerations.
Freelancer at Anthem
February 1, 2014 - May 1, 2014
Assisting wider design team with FMCG projects; following strict brand guidelines; tight deadlines.
Designer (Freelancer) at 1HQ
September 1, 2013 - December 1, 2013
Conceptualisation and implementation for supermarket own-brand projects including Sainsbury’s ‘Scents’ and Tesco Shampoos; fast-paced, guideline-driven.
Freelancer at Elmwood
September 1, 2011 - July 1, 2013
Freelance designer on Galaxy and Lynx; developed a new superslims cigarette concept for Pianissimo; brand identity work.
Freelancer at Nude Brand Creation
March 1, 2011 - July 1, 2011
Initial-stage concepts for cigarette brands (Mild Seven, Camel); conceptual briefs.
Freelancer at David Jones Design
July 1, 2009 - February 1, 2011
Remote design work for JTI brands (Camel, Silk Cut); packaging and artwork preparation.
Freelancer at Landor – Sydney
August 1, 2008 - October 1, 2008
Australia-based projects for Arnott’s Tim Tam; complete re-design; Nestlé Maggi concepts for SE Asia.
Freelancer at Coley Porter Bell
February 1, 2008 - May 1, 2008
First and second stage concepts for Onken yogurts; ongoing packaging projects.
Freelancer at Landor – London
May 1, 2007 - September 1, 2007
First-stage concepts for Tropicana and Smirnoff pre-mixed drinks; team concept development.
Packaging Designer at Parker Williams
June 1, 2005 - May 1, 2007
Packaging designer for a wide range of own-branded FMCG briefs; early concepts for Sainsbury’s 'Taste the Difference' range; directed photo shoots for supermarket brands.
Packaging Designer at JKR
January 1, 2002 - April 1, 2005
Full-time packaging designer; Bacardi & Cola pre-mixed drinks, Stella Artois vending machine concepts, Heinz, Kenco, Masterfoods; brand storytelling and visuals.
Graphic Designer at BBC News online
October 1, 2000 - December 1, 2001
Infographics and supporting graphics for BBC News Online; rapid delivery for breaking news; introductory step in design career.

Education

First Class Honours at Staffordshire University
September 1, 1997 - July 1, 2000
BTEC National Diploma at Mid-Worcestershire College
September 1, 1995 - June 1, 1997
BA(Hons) Graphic Design at Staffordshire University
January 1, 1997 - January 1, 2000
BTEC National Diploma at Mid-Warwickshire College
January 1, 1995 - January 1, 1997
BA(Hons) Graphic Design (First Class Honours) at Staffordshire University
January 1, 1997 - January 1, 2000
BTEC National Diploma at Mid-Warwickshire College
January 1, 1995 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Other