I am a Multilingual Marketing & Events Manager with over 2 years of experience in executing cross-cultural campaigns and planning large-scale events that drive significant conversion growth and sponsorship revenue. I excel at developing data-driven strategies and operational excellence to bridge European and Chinese markets effectively. My expertise includes managing digital marketing campaigns across platforms like WeChat, Little Red Book, and Douyin, as well as organizing international trade fairs and hybrid events with high attendee satisfaction. My passion lies in delivering culturally adapted content, coordinating multilingual promotional materials, and optimizing operations for cost savings and enhanced client satisfaction. I thrive in dynamic environments, collaborating closely with stakeholders, vendors, and volunteers to deliver impactful marketing and event outcomes that elevate brand recognition and generate qualified leads.

I am a Multilingual Marketing & Events Manager with over 2 years of experience in executing cross-cultural campaigns and planning large-scale events that drive significant conversion growth and sponsorship revenue. I excel at developing data-driven strategies and operational excellence to bridge European and Chinese markets effectively. My expertise includes managing digital marketing campaigns across platforms like WeChat, Little Red Book, and Douyin, as well as organizing international trade fairs and hybrid events with high attendee satisfaction. My passion lies in delivering culturally adapted content, coordinating multilingual promotional materials, and optimizing operations for cost savings and enhanced client satisfaction. I thrive in dynamic environments, collaborating closely with stakeholders, vendors, and volunteers to deliver impactful marketing and event outcomes that elevate brand recognition and generate qualified leads.

Available to hire

I am a Multilingual Marketing & Events Manager with over 2 years of experience in executing cross-cultural campaigns and planning large-scale events that drive significant conversion growth and sponsorship revenue. I excel at developing data-driven strategies and operational excellence to bridge European and Chinese markets effectively. My expertise includes managing digital marketing campaigns across platforms like WeChat, Little Red Book, and Douyin, as well as organizing international trade fairs and hybrid events with high attendee satisfaction.

My passion lies in delivering culturally adapted content, coordinating multilingual promotional materials, and optimizing operations for cost savings and enhanced client satisfaction. I thrive in dynamic environments, collaborating closely with stakeholders, vendors, and volunteers to deliver impactful marketing and event outcomes that elevate brand recognition and generate qualified leads.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Advanced

Work Experience

Marketing Manager at Dehua GmbH, Hamburg, Germany
May 1, 2024 - Present
Leading cross-platform digital marketing campaigns on WeChat, Little Red Book, and Douyin, resulting in a 10% increase in conversion rate. Developing culturally adapted content targeted at the European Chinese diaspora, achieving a follower growth of 1000 within two months. Organized three international travel fairs such as ITB Berlin with a 20% lead conversion rate, coordinating over 10 exhibitors per event. Created multilingual promotional content in German, English, and Chinese for B2B and B2C audiences. Independently managing coach route operations and reducing operational costs by 70% through optimization of 10 routes, saving €10,000 annually. Coordinated with local suppliers and transportation authorities while maintaining a 95% satisfaction rate via premium CRM services provided in Chinese, English, and German for cruise and coach clients.
Procurement Assistant at WuXi Biologics GmbH, Langenfeld, Germany
February 1, 2024 - August 20, 2025
Processed over 500 monthly invoices using SAP, improving payment efficiency by 30%.

Education

MA International Marketing at FOM Hochschule, Essen, Germany
October 1, 2022 - February 1, 2024
BS International Trade at Shandong University, China
September 1, 2014 - June 1, 2018

Qualifications

German Driving License
January 11, 2030 - August 20, 2025

Industry Experience

Transportation & Logistics, Travel & Hospitality, Retail, Professional Services, Media & Entertainment