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I am a digital marketing professional with extensive experience in demand generation, PPC, and data operations. My career spans various sectors, including B2B and e-commerce, where I have successfully implemented innovative marketing strategies that significantly reduced costs and boosted engagement. I am adept at analyzing data to drive results and am eager to contribute my skills to achieve your company's marketing goals.…I am a digital marketing professional with extensive experience in demand generation, PPC, and data operations. My career spans various sectors, including B2B and e-commerce, where I have successfully implemented innovative marketing strategies that significantly reduced costs and boosted engagement. I am adept at analyzing data to drive results and am eager to contribute my skills to achieve your company's marketing goals.

ARPIT B A RA L

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I am a digital marketing professional with extensive experience in demand generation, PPC, and data operations. My career spans various sectors, including B2B and e-commerce, where I have successfully implemented innovative marketing strategies that significantly reduced costs and boosted engagement. I am adept at analyzing data to drive results and am eager to contribute my skills to achieve your company's marketing goals.…I am a digital marketing professional with extensive experience in demand generation, PPC, and data operations. My career spans various sectors, including B2B and e-commerce, where I have successfully implemented innovative marketing strategies that significantly reduced costs and boosted engagement. I am adept at analyzing data to drive results and am eager to contribute my skills to achieve your company's marketing goals.

Available to hire

I am a digital marketing professional with extensive experience in demand generation, PPC, and data operations. My career spans various sectors, including B2B and e-commerce, where I have successfully implemented innovative marketing strategies that significantly reduced costs and boosted engagement. I am adept at analyzing data to drive results and am eager to contribute my skills to achieve your company’s marketing goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Hindi

Fluent

English

Advanced

German

Advanced

Work Experience

North America Channel Marketing Manager at Vista Print Corporate

August 1, 2024 - August 20, 2025

Developed and executed high-impact, multi-channel demand generation campaigns to increase awareness, generate qualified leads, and achieve target ROAS for Vista Corporate Solutions. Partnered with Sales, Product, and Media teams to align campaign objectives, define ideal customer profiles, and develop integrated marketing plans. Managed all aspects of campaign execution including creative development, media planning/buying, content creation, and lead nurturing programs. Monitored campaign performance, analyzed key metrics, and optimized strategies by leveraging data and insights. Responsible for managing campaign budgets, providing regular performance reports, and conducting competitive analysis.

Sr. Manager - Digital Marketing - E-commerce Group at Bayport

April 1, 2022 - August 20, 2025

Optimized digital campaigns and applied data segmentation techniques to identify and target profitable customer segments. Developed data products to support digital marketing programs. Managed a monthly advertisement spend of $1M-$1.5M across various regions. Drove better bottom-of-the-funnel metrics through data-driven strategies and innovative digital marketing approaches across a conglomerate specializing in customizable B2B and D2C products.

Sr. Manager - Digital Marketing - SAAS Marketplace at Techjockey

July 1, 2021 - August 20, 2025

Oversaw daily operations to meet performance targets and improved overall product experience for businesses. Led a team of 15 across multiple domains managing over 20 SAAS software categories. Built a MAR-TECH stack with multiple platform layers and optimized Adtech platforms. Used Power BI for data collection and story creation to understand product limitations at a SAAS marketplace for business solutions.

Manager - Digital Marketing at The Trisara Group

December 1, 2018 - August 20, 2025

Focused on digital marketing in the construction sector. Programmed and created digital campaigns that generated lead funnels using Zoho-CRM to create different audience sets for self-optimizing lead funnels. Collaborated closely with sales and customer experience teams to identify areas for improvement and set up a research lab focusing on innovative IoT devices.

Asst. Manager - Digital Marketing at Perfumebooth

August 1, 2018 - Present

Drove data-driven campaign optimization across various digital marketing channels. Implemented effective re-targeting funnels and conducted A/B testing. Created branding campaigns to increase audience engagement and establish brand awareness for an e-commerce platform focused on sales.