ARPIT B A RA L

Developed and executed high-impact, multi-channel demand generation campaigns to increase awareness, generate qualified leads, and achieve target ROAS for Vista Corporate Solutions. Partnered with Sales, Product, and Media teams to align campaign objectives, define ideal customer profiles, and develop integrated marketing plans. Managed all aspects of campaign execution including creative development, media planning/buying, content creation, and lead nurturing programs. Monitored campaign performance, analyzed key metrics, and optimized strategies by leveraging data and insights. Responsible for managing campaign budgets, providing regular performance reports, and conducting competitive analysis.

Optimized digital campaigns and applied data segmentation techniques to identify and target profitable customer segments. Developed data products to support digital marketing programs. Managed a monthly advertisement spend of $1M-$1.5M across various regions. Drove better bottom-of-the-funnel metrics through data-driven strategies and innovative digital marketing approaches across a conglomerate specializing in customizable B2B and D2C products.

Oversaw daily operations to meet performance targets and improved overall product experience for businesses. Led a team of 15 across multiple domains managing over 20 SAAS software categories. Built a MAR-TECH stack with multiple platform layers and optimized Adtech platforms. Used Power BI for data collection and story creation to understand product limitations at a SAAS marketplace for business solutions.