Brand & Creative Strategist at Amazon Mist, Milan / Singapore

Led brand transformation and market entry projects for global clients in fashion, wellness, culture, and innovation. Achieved notable results with brands such as Dolce & Gabbana by reviving brand perception through localized cultural storytelling and boosting sentiment by 30%. Created a Metaverse-based virtual art experience for Bally targeting HNW Gen Z clients, increasing interaction rates by 40%. Directed brand strategy for an Australian wellness supplement line aligning scientific credibility with a premium narrative, achieving 25% market penetration in the launch year. Oversaw campaign design, KOL collaborations, live-streamed product launches, and VIP experiential events contributing to a 20% increase in conversion and media buzz for Fuhua Group cultural real estate project.

Regional Brand Specialist at MiRXES, Singapore

Spearheaded MiRXES’ entry into China’s luxury wellness market by establishing strategic partnerships with premium fashion and wellness brands. Built operational infrastructure across Tier 1 Chinese cities ensuring seamless brand delivery and local adaptation. Developed integrated brand campaigns across digital, influencer, and offline channels tailored to health-conscious and high-net-worth audiences. Supported successful $50M Series B fundraising by crafting an investor narrative combining innovation, consumer trust, and luxury positioning.

Brand & Marketing Specialist at Independent Consultant

Brand asset systems (logo / KV templates, brochures & PPT masters), produced EN/ZH visuals/copy for web/e-commerce/store; multilingual QA before go-live; created GTM/editorial calendars and campaign toolkits aligned to retail/ marketplace; managed asset pipeline & versioning (v1/v2/final) with weekly status snapshots; coordinated design/e-commerce/retail delivery and KOL/partner seed ing; supported PR with press kits (30+ releases); 180+ media lists; 60+ launch metrics / Fashion GPS loans (on-time); D+3 recaps.

Brand Specialist at Fynch-Hatton, China / Germany

Spearheaded Chinese brand development strategy for a renowned German premium menswear brand with over 2,000 stores worldwide, resulting in double-digit YoY sales growth. Directed visual merchandising and customer experience enhancements at retail locations. Partnered with JD.com to build digital campaigns, increasing traffic and conversions by 15%. Delivered prominent media placements through effective PR strategy including GQ China and ELLE Men.

Brand / Marketing Specialist at MiRXES (Biotech), Singapore

Regional communications— EN/ZH copy decks & educational assets; terminology/tone standardization.