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I am a passionate Digital Marketing Strategist with extensive experience driving engagement and growth for brands and events, particularly within festival and entertainment sectors. I specialize in creating innovative social media campaigns, leveraging data analytics for optimal results, and building meaningful brand partnerships to maximize visibility and reach. With a background in festival research and brand representation, I bring a unique combination of academic insight and practical marketing skills. I excel at managing cross-functional teams, crafting compelling content, and delivering measurable improvements in customer engagement and ROI through digital channels.…I am a passionate Digital Marketing Strategist with extensive experience driving engagement and growth for brands and events, particularly within festival and entertainment sectors. I specialize in creating innovative social media campaigns, leveraging data analytics for optimal results, and building meaningful brand partnerships to maximize visibility and reach. With a background in festival research and brand representation, I bring a unique combination of academic insight and practical marketing skills. I excel at managing cross-functional teams, crafting compelling content, and delivering measurable improvements in customer engagement and ROI through digital channels.

Chelsea Euchoy Zorina Wiseman

Digital Marketer, Marketing Strategist, Marketing Analyst, +2

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I am a passionate Digital Marketing Strategist with extensive experience driving engagement and growth for brands and events, particularly within festival and entertainment sectors. I specialize in creating innovative social media campaigns, leveraging data analytics for optimal results, and building meaningful brand partnerships to maximize visibility and reach. With a background in festival research and brand representation, I bring a unique combination of academic insight and practical marketing skills. I excel at managing cross-functional teams, crafting compelling content, and delivering measurable improvements in customer engagement and ROI through digital channels.…I am a passionate Digital Marketing Strategist with extensive experience driving engagement and growth for brands and events, particularly within festival and entertainment sectors. I specialize in creating innovative social media campaigns, leveraging data analytics for optimal results, and building meaningful brand partnerships to maximize visibility and reach. With a background in festival research and brand representation, I bring a unique combination of academic insight and practical marketing skills. I excel at managing cross-functional teams, crafting compelling content, and delivering measurable improvements in customer engagement and ROI through digital channels.

Available to hire

I am a passionate Digital Marketing Strategist with extensive experience driving engagement and growth for brands and events, particularly within festival and entertainment sectors. I specialize in creating innovative social media campaigns, leveraging data analytics for optimal results, and building meaningful brand partnerships to maximize visibility and reach.

With a background in festival research and brand representation, I bring a unique combination of academic insight and practical marketing skills. I excel at managing cross-functional teams, crafting compelling content, and delivering measurable improvements in customer engagement and ROI through digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Digital Marketing Specialist at Caesar’s Army Ltd.

August 1, 2023 - Present

Spearheaded digital marketing strategies for high-volume events, driving engagement and ticket sales through targeted social media campaigns and innovative content creation. Developed and managed social media content calendars, increasing audience engagement by over 30% across Instagram, Facebook, TikTok, and X. Collaborated in cross-functional teams to create high-conversion email marketing campaigns, optimizing customer journeys and boosting event registrations. Utilized data analytics to track and refine marketing strategies for improved ROI and audience targeting. Built brand partnerships with influencers and local talent to extend reach and maximize event visibility. Led paid advertising campaigns across various platforms, optimizing budgets to achieve significant reach. Managed online reputation and community engagement, fostering brand loyalty.

Festival Research Assistant at University of the West Indies (under Dr. Jo-anne Tull)

July 1, 2022 - Present

Conducted in-depth research on festival trends, cultural impacts, and audience behaviors, contributing to groundbreaking academic work on Caribbean festivals. Assisted in designing and executing qualitative and quantitative research methods, including surveys, interviews, and focus groups. Analyzed data to provide actionable recommendations improving festival strategies focusing on engagement, marketing, and sustainability. Collaborated with academic peers and festival experts to synthesize findings. Supported research presentations at academic events and festivals, increasing visibility and fostering collaborations with industry professionals.

Brand and Digital Marketing Strategist at LOOK Opticians Ltd.

August 1, 2023 - August 20, 2025

Developed and executed comprehensive brand strategies, increasing brand awareness and customer loyalty through digital and traditional marketing initiatives. Led multi-platform digital marketing campaigns (social media, SEO, email, PPC), achieving 25% increase in website traffic and 20% boost in sales conversion. Created compelling content and campaigns aligned with brand values, enhancing reputation. Managed social media, growing followers by 40% and fostering an engaged community via influencer partnerships and promotions. Analyzed market trends and consumer behavior to identify growth opportunities and refine marketing tactics. Collaborated with teams to improve customer acquisition, lead generation, and retention. Utilized data analytics tools to monitor campaign performance and optimize ROI.

Customer Service Representative at Bmobile, Cell Serve Couva

August 1, 2019 - August 20, 2025

Delivered exceptional customer service by addressing inquiries and resolving issues promptly, achieving a 95% customer satisfaction rate. Handled high-volume customer calls, troubleshooting technical issues and providing guidance on products, services, and promotions. Cultivated positive customer relationships to foster brand loyalty. Collaborated with internal teams to escalate and resolve complex concerns, ensuring timely and accurate resolution.