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I am an experienced digital and PR professional with over 10 years of expertise in the not-for-profit, charity, and housing sectors. I specialize in delivering impactful social media strategies and managing high-profile press and digital campaigns that amplify organisation stories and drive engagement. My core skills include content creation, copywriting and editing, crisis communications, and video editing, which I leverage to tell compelling stories and enhance brand presence. Throughout my career, I have led marketing and communications efforts remotely and onsite, successfully increasing leads, securing award-winning entries, and building strong media relationships. Passionate about crafting targeted content strategies and maintaining high standards in moderation and compliance, I thrive on creating meaningful digital experiences and contributing positively to social impact-focused organisations.…I am an experienced digital and PR professional with over 10 years of expertise in the not-for-profit, charity, and housing sectors. I specialize in delivering impactful social media strategies and managing high-profile press and digital campaigns that amplify organisation stories and drive engagement. My core skills include content creation, copywriting and editing, crisis communications, and video editing, which I leverage to tell compelling stories and enhance brand presence. Throughout my career, I have led marketing and communications efforts remotely and onsite, successfully increasing leads, securing award-winning entries, and building strong media relationships. Passionate about crafting targeted content strategies and maintaining high standards in moderation and compliance, I thrive on creating meaningful digital experiences and contributing positively to social impact-focused organisations.

Humaira Ashraf

Content Creator, Copywriter, Video Editor, +2

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I am an experienced digital and PR professional with over 10 years of expertise in the not-for-profit, charity, and housing sectors. I specialize in delivering impactful social media strategies and managing high-profile press and digital campaigns that amplify organisation stories and drive engagement. My core skills include content creation, copywriting and editing, crisis communications, and video editing, which I leverage to tell compelling stories and enhance brand presence. Throughout my career, I have led marketing and communications efforts remotely and onsite, successfully increasing leads, securing award-winning entries, and building strong media relationships. Passionate about crafting targeted content strategies and maintaining high standards in moderation and compliance, I thrive on creating meaningful digital experiences and contributing positively to social impact-focused organisations.…I am an experienced digital and PR professional with over 10 years of expertise in the not-for-profit, charity, and housing sectors. I specialize in delivering impactful social media strategies and managing high-profile press and digital campaigns that amplify organisation stories and drive engagement. My core skills include content creation, copywriting and editing, crisis communications, and video editing, which I leverage to tell compelling stories and enhance brand presence. Throughout my career, I have led marketing and communications efforts remotely and onsite, successfully increasing leads, securing award-winning entries, and building strong media relationships. Passionate about crafting targeted content strategies and maintaining high standards in moderation and compliance, I thrive on creating meaningful digital experiences and contributing positively to social impact-focused organisations.

Available to hire

I am an experienced digital and PR professional with over 10 years of expertise in the not-for-profit, charity, and housing sectors. I specialize in delivering impactful social media strategies and managing high-profile press and digital campaigns that amplify organisation stories and drive engagement. My core skills include content creation, copywriting and editing, crisis communications, and video editing, which I leverage to tell compelling stories and enhance brand presence.

Throughout my career, I have led marketing and communications efforts remotely and onsite, successfully increasing leads, securing award-winning entries, and building strong media relationships. Passionate about crafting targeted content strategies and maintaining high standards in moderation and compliance, I thrive on creating meaningful digital experiences and contributing positively to social impact-focused organisations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing and Communications Lead at Housing 21

June 1, 2022 - Present

Lead all PR and social media activity across the organisation by creating storytelling content across PR and digital channels, including case studies and video content. Developed and implemented targeted content strategies that resulted in a 15% quarterly increase in leads for sales and development opportunities. Managed sector award submissions resulting in award-winning entries for multiple prestigious awards and directed the 2024 ‘Top 30 Best Places to Work’ Glassdoor campaign, securing a third position.

Digital Communications Officer at The National Lottery Community Fund

June 1, 2022 - August 20, 2025

Developed and managed a robust content publishing process across all social media platforms. Created and optimised engaging content aligned with the brand tone using tools such as Hootsuite, Trello, and CMS platforms. Monitored and analysed performance using Google Analytics and social media insights to inform strategy and reporting. Contributed to long-term marketing strategies by setting measurable goals and tracking progress.

Content Moderator at ByteDance UK

March 1, 2023 - August 20, 2025

Moderated and reviewed user-generated video content on TikTok to ensure compliance with platform guidelines and regional regulations. Supported moderation teams through coaching and regular audits, maintaining high standards of accuracy, quality, and community safety.

Communications Officer at The National Lottery Community Fund

October 1, 2019 - August 20, 2025

Led targeted PR efforts to boost regional visibility of national campaigns, resulting in increased media coverage across the Midlands. Built strong relationships with journalists, stakeholders, and media outlets. Drafted communications for both day-to-day and crisis situations and collaborated with internal teams and external partners, including ITV, to deliver the UK-wide People's Project.

Funding Officer at The National Lottery Community Fund

November 1, 2016 - August 20, 2025

Managed a portfolio of 80 live grants of up to £500,000. Completed monitoring reports for projects and strengthened relationships with existing grant holders.

Web Editor at Farm Stay UK

January 1, 2012 - August 20, 2025

Managed the launch of a new website and established the organisation’s social media presence, including microsites for regional teams. Created engaging, multi-platform content informed by public sentiment, media trends, and competitor analysis. Drafted and proofread marketing and web copy ensuring brand consistency and accuracy. Conducted campaign analysis and website performance reviews to optimise content strategy, PPC initiatives, and overall marketing effectiveness.

Freelance Journalist at Trinity Mirror

January 1, 2012 - August 20, 2025

Conducted in-depth research and fact-checking to uphold strong journalistic standards while independently developing and pursuing a wide range of stories. Utilized insights into public opinion and media trends to create engaging, newsworthy content.