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Hi, I'm David Chan, born in Taiwan and raised in Canada. With over 20 years of international marketing experience working with multinational companies, I’m fluent in both English and Chinese. My strong leadership and strategic thinking skills have helped me lead teams and execute successful marketing campaigns across global and China markets. Currently, I serve as the Digital Marketing Director at JLL in Shanghai, where I leverage my B2C and B2B expertise along with MarTech applications to drive business growth. I've also recently been a speaker at the AI Marketing Summit, sharing insights on AI applications in marketing. I'm eager to take on new responsibilities and be part of a forward-thinking company embracing fresh ideas.…Hi, I'm David Chan, born in Taiwan and raised in Canada. With over 20 years of international marketing experience working with multinational companies, I’m fluent in both English and Chinese. My strong leadership and strategic thinking skills have helped me lead teams and execute successful marketing campaigns across global and China markets. Currently, I serve as the Digital Marketing Director at JLL in Shanghai, where I leverage my B2C and B2B expertise along with MarTech applications to drive business growth. I've also recently been a speaker at the AI Marketing Summit, sharing insights on AI applications in marketing. I'm eager to take on new responsibilities and be part of a forward-thinking company embracing fresh ideas.

David Chan

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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Hi, I'm David Chan, born in Taiwan and raised in Canada. With over 20 years of international marketing experience working with multinational companies, I’m fluent in both English and Chinese. My strong leadership and strategic thinking skills have helped me lead teams and execute successful marketing campaigns across global and China markets. Currently, I serve as the Digital Marketing Director at JLL in Shanghai, where I leverage my B2C and B2B expertise along with MarTech applications to drive business growth. I've also recently been a speaker at the AI Marketing Summit, sharing insights on AI applications in marketing. I'm eager to take on new responsibilities and be part of a forward-thinking company embracing fresh ideas.…Hi, I'm David Chan, born in Taiwan and raised in Canada. With over 20 years of international marketing experience working with multinational companies, I’m fluent in both English and Chinese. My strong leadership and strategic thinking skills have helped me lead teams and execute successful marketing campaigns across global and China markets. Currently, I serve as the Digital Marketing Director at JLL in Shanghai, where I leverage my B2C and B2B expertise along with MarTech applications to drive business growth. I've also recently been a speaker at the AI Marketing Summit, sharing insights on AI applications in marketing. I'm eager to take on new responsibilities and be part of a forward-thinking company embracing fresh ideas.

Available to hire

Hi, I’m David Chan, born in Taiwan and raised in Canada. With over 20 years of international marketing experience working with multinational companies, I’m fluent in both English and Chinese. My strong leadership and strategic thinking skills have helped me lead teams and execute successful marketing campaigns across global and China markets.

Currently, I serve as the Digital Marketing Director at JLL in Shanghai, where I leverage my B2C and B2B expertise along with MarTech applications to drive business growth. I’ve also recently been a speaker at the AI Marketing Summit, sharing insights on AI applications in marketing. I’m eager to take on new responsibilities and be part of a forward-thinking company embracing fresh ideas.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Digital Marketing Director at JLL (Jones Lang LaSalle)

November 1, 2021 - Present

Lead digital marketing operations in Greater China for a top-4 global commercial real estate company, managing a team of 3 and overseeing strategy across 10 business lines generating over 2,000 leads annually. Implemented 3 MarTech applications to boost marketing efficiency by 50% and revenue by 240%. Integrated multi-platform digital marketing initiatives generating 1.8M USD revenue in 2023. Utilized big data analytics tools for data-driven decision making, improving lead generation by over 25%. Applied experience from B2C brands like Nike and Tecno to enhance B2B marketing innovations.

Marketing Director at TECNO Mobile

September 1, 2020 - August 20, 2025

Developed and executed global brand strategy for TECNO, a major mobile brand with over 40% market share in Africa. Increased brand awareness significantly in Pakistan and Myanmar. Leveraged big data and digital platforms including Facebook, Twitter, and Google to maximize marketing ROI. Led a 14-member team across integrated marketing communications, design, and creative content for global markets. Achieved over 40% sales growth for key product lines by optimizing consumer touchpoints and coordinated regional marketing campaigns.

Mainland China Brand Lead at KEF (HK GoldPeak Group)

May 1, 2018 - August 20, 2025

Directed branding strategies for KEF across consumer electronics and commercial projects in Mainland China. Managed a team of 4, annual budget, and cross-office execution. Drove 360% and 270% online sales growth on e-commerce platforms over two years, with steady offline increases. Executed high-profile brand partnerships and social campaigns reaching over 10 million audiences. Collaborated with multiple marketing agencies to deliver integrated campaigns including product launches and cultural events.

Basketball Brand Manager at Nike (Shanghai)

June 1, 2015 - August 20, 2025

Implemented consumer journey-based marketing campaigns to enhance premium brand experience and sales growth by 15%. Collaborated with NBA superstars for integrated marketing events, including the record-breaking "RISE" campaign with over 100 million global impressions. Coordinated with multiple departments and sports categories to create market-transforming campaigns. Provided consumer insights influencing global projects and innovative creative activations.

Manager - Furniture & Lifestyle at Matsu Furniture

August 1, 2011 - August 20, 2025

Provided high-end office furniture solutions and lead client negotiations with major MNCs including BMW, Nokia, and Microsoft. Presented company profiles and system furniture offerings, managing contract negotiations for large-value deals.

Manager - Event & Marketing Services at Equinox (Shanghai)

January 1, 2011 - August 20, 2025

Coordinated seminar, keynote panels, and conference management for financial institutional clients. Managed logistics and marketing strategies to promote client branding through professionally run events.

Digital Marketing Director at JLL (Jones Lang LaSalle)

November 1, 2021 - Present

Leading digital marketing operations in Greater China for a global top-4 commercial real estate company with over 2,000 employees in China. Responsible for implementing three MarTech applications (SCRM, ABM, Analytics) that increased marketing efficiency and revenue significantly. Oversee a team of 3 covering 10 business lines generating over 2,000 leads annually. Manage integrated digital platforms including website, social media, paid ads, SEO/SEM, and email marketing with revenue impact of 1.8M USD in 2023. Utilize data-driven insights through tools like Adobe Analytics and Baidu Analytics to drive 25% growth in lead generation. Introduce innovative ideas from B2C experience such as the first Meta event and client journey campaigns. Familiar with Western and Chinese digital marketing landscapes including Eloqua, Wechat, and China ABM/SCRM tools.

Marketing Director at TECNO Mobile

September 1, 2020 - August 20, 2025

Developed global brand strategy for TECNO, a leading mobile brand with significant market share in Africa. Executed marketing campaigns increasing brand awareness by 260% in Pakistan and 80% in Myanmar. Managed global brand ambassador programs including partnerships with Manchester Football Club and Wizkid. Leveraged big data targeting and social platforms to maximize campaign ROI. Led a team of 14 responsible for IMC, design, packaging, copywriting, and creative content for global markets. Delivered 40% growth in key product line sales by focusing on consumer insights and aligned marketing functions across regions.

Mainland China Brand Lead at KEF (HK GoldPeak Group)

May 1, 2018 - August 20, 2025

Directed branding strategy and execution for KEF across Mainland China, overseeing commercial projects, HiFi, and consumer electronics sectors. Managed budget and led a cross-office team of 4 to execute marketing activities. Successfully increased ecommerce sales dramatically while also driving offline channel growth. Developed cross-brand partnerships and coordinated campaigns including product launches and social collaborations, achieving over 10 million audience reach. Managed diverse marketing partners such as PR, advertising, social, and event agencies to deliver integrated campaigns.

Basketball Brand Manager at Nike (Shanghai)

June 1, 2015 - August 20, 2025

Executed consumer journey focused marketing campaigns for basketball division in China, improving sales by 15% and reducing returns by 30%. Collaborated with NBA superstars and integrated multiple marketing functions (digital, PR, events) to deliver premium athlete tour experiences. Contributed consumer insights to global creative projects and was part of Nike China's largest campaign "RISE" featuring the world’s first LED basketball floor, generating over 100 million impressions worldwide. Worked across complex cross-category environments to deliver seamless brand experience.

Manager at Matsu Furniture

August 1, 2011 - August 20, 2025

Managed sales and client negotiations for leading high-end office furniture solutions in Shanghai. Worked with multinational clients including BMW, Nokia, Roche, Microsoft and others to present company solutions and negotiate major contracts totaling millions RMB.

Manager Event & Marketing Services at Equinox (Shanghai)

January 1, 2011 - August 20, 2025

Coordinated event planning and conference management for international financial institutional clients. Delivered value-added logistics and marketing strategy services. Managed seminars, keynotes, and professional panel events to enhance client branding.