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I am a seasoned marketing professional with over 6 years of experience across both client-side and agency roles. I specialize in shaping brand narratives and delivering integrated marketing campaigns that connect with audiences and align with business objectives. My expertise lies in digital marketing, brand strategy, influencer partnerships, and campaign management. I thrive in cross-functional roles and have demonstrated my adaptability by leading significant projects such as launching a fully integrated eCommerce platform during the COVID-19 period, which yielded a remarkable increase in attributed revenue. Currently, I am on a planned career break while pursuing a part-time marketing degree, committed to continuous personal and professional growth.…I am a seasoned marketing professional with over 6 years of experience across both client-side and agency roles. I specialize in shaping brand narratives and delivering integrated marketing campaigns that connect with audiences and align with business objectives. My expertise lies in digital marketing, brand strategy, influencer partnerships, and campaign management. I thrive in cross-functional roles and have demonstrated my adaptability by leading significant projects such as launching a fully integrated eCommerce platform during the COVID-19 period, which yielded a remarkable increase in attributed revenue. Currently, I am on a planned career break while pursuing a part-time marketing degree, committed to continuous personal and professional growth.

Leow Yi Lin

Videographer, Digital Marketer, Marketing Strategist, +4

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I am a seasoned marketing professional with over 6 years of experience across both client-side and agency roles. I specialize in shaping brand narratives and delivering integrated marketing campaigns that connect with audiences and align with business objectives. My expertise lies in digital marketing, brand strategy, influencer partnerships, and campaign management. I thrive in cross-functional roles and have demonstrated my adaptability by leading significant projects such as launching a fully integrated eCommerce platform during the COVID-19 period, which yielded a remarkable increase in attributed revenue. Currently, I am on a planned career break while pursuing a part-time marketing degree, committed to continuous personal and professional growth.…I am a seasoned marketing professional with over 6 years of experience across both client-side and agency roles. I specialize in shaping brand narratives and delivering integrated marketing campaigns that connect with audiences and align with business objectives. My expertise lies in digital marketing, brand strategy, influencer partnerships, and campaign management. I thrive in cross-functional roles and have demonstrated my adaptability by leading significant projects such as launching a fully integrated eCommerce platform during the COVID-19 period, which yielded a remarkable increase in attributed revenue. Currently, I am on a planned career break while pursuing a part-time marketing degree, committed to continuous personal and professional growth.

Available to hire

I am a seasoned marketing professional with over 6 years of experience across both client-side and agency roles. I specialize in shaping brand narratives and delivering integrated marketing campaigns that connect with audiences and align with business objectives. My expertise lies in digital marketing, brand strategy, influencer partnerships, and campaign management.

I thrive in cross-functional roles and have demonstrated my adaptability by leading significant projects such as launching a fully integrated eCommerce platform during the COVID-19 period, which yielded a remarkable increase in attributed revenue. Currently, I am on a planned career break while pursuing a part-time marketing degree, committed to continuous personal and professional growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Media Operation Specialist, APAC at Omnicom Media Group – CHANEL

July 1, 2024 - August 20, 2025

Conducted due diligence across 11 APAC markets ensuring 85% adherence to brand safety and viewability standards. Maintained 99% compliance with global media planning and buying guidelines within APAC. Developed case studies contributing to a 10-15% improvement in digital campaign performance. Delivered tailored social media ad-buying strategies with adoption of new platforms and creative placements that enhanced overall campaign effectiveness.

Business Development & Marketing Consultant at Freelance

January 31, 2022 - August 20, 2025

Provided strategic marketing consultancy to SMEs to enhance brand presence and drive business growth. Offered digital marketing analysis, branding support, and brand assessments to help clients achieve optimal marketing strategies and business goals.

Senior Marketing Executive at SK Jewellery Group

October 31, 2021 - August 20, 2025

Led strategy and execution of a major diamond product launch with influencer Sonia Chew. Oversaw creative development, influencer marketing, social media planning, and campaign analysis to maximize brand impact. Managed collaborations to overcome operational constraints and ensure timely delivery. Initiated live-stream sessions to boost brand interaction post-COVID. Created SEO-optimized content to drive organic traffic.

Social Media Buyer at MediaOne Pte Ltd

May 31, 2021 - August 20, 2025

Led paid social campaigns for sectors including consulting, luxury skincare, and education. Utilized Facebook CPAS and other platforms to drive conversion-focused campaigns. Conducted audience research and performance analysis to refine media strategies and budget allocation. Maintained strong client relationships through consistent campaign performance and strategic insights.

Digital Marketer at COSLAB Arena Beauty

November 1, 2020 - August 20, 2025

Managed omnichannel planning and execution for product launches and campaigns ensuring consistent brand storytelling. Grew marketing team from one to three to meet campaign demands. Led brand refresh and launched integrated e-commerce site enhancing customer journey. Executed campaigns generating high lead volume and orchestrated offline activations including events and roadshows. Implemented SEO and data-driven digital initiatives that significantly raised traffic metrics and launched e-commerce platform with a 669% revenue increase.

Producer and Videographer at Freelance

February 28, 2019 - August 20, 2025

Developed engaging brand narratives and video content for commercial and corporate marketing campaigns. Collaborated on concept pitching, executed video projects aligned with brand goals, managed production, and performed editing tasks.

Digital Marketer at LMP Production

April 30, 2018 - August 20, 2025

Managed multiple client accounts translating brand objectives into creative concepts and storyboards. Led end-to-end project development ensuring timely delivery aligned with strategies.