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With over a decade of experience in B2B SaaS and media marketing, I specialize in product marketing that bridges market insight with business impact. I develop persona-driven positioning and messaging strategies that resonate with diverse stakeholders. Focusing on enterprise audiences, I translate complex product capabilities into compelling value propositions, enabling sales and customer success teams with the right content at every stage of the buyer journey. I am a data-led storyteller with deep expertise in social listening and market research, crafting high-impact narratives across multiple channels. Supporting product launches, demand generation, and brand-building initiatives, my strength lies in aligning go-to-market strategies with customer needs and business goals, driving measurable growth through integrated, insight-driven campaigns.…With over a decade of experience in B2B SaaS and media marketing, I specialize in product marketing that bridges market insight with business impact. I develop persona-driven positioning and messaging strategies that resonate with diverse stakeholders. Focusing on enterprise audiences, I translate complex product capabilities into compelling value propositions, enabling sales and customer success teams with the right content at every stage of the buyer journey. I am a data-led storyteller with deep expertise in social listening and market research, crafting high-impact narratives across multiple channels. Supporting product launches, demand generation, and brand-building initiatives, my strength lies in aligning go-to-market strategies with customer needs and business goals, driving measurable growth through integrated, insight-driven campaigns.

Jacob Kiran Sudhakaran

Product Marketer, Marketing Strategist, Content Strategist, +2

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With over a decade of experience in B2B SaaS and media marketing, I specialize in product marketing that bridges market insight with business impact. I develop persona-driven positioning and messaging strategies that resonate with diverse stakeholders. Focusing on enterprise audiences, I translate complex product capabilities into compelling value propositions, enabling sales and customer success teams with the right content at every stage of the buyer journey. I am a data-led storyteller with deep expertise in social listening and market research, crafting high-impact narratives across multiple channels. Supporting product launches, demand generation, and brand-building initiatives, my strength lies in aligning go-to-market strategies with customer needs and business goals, driving measurable growth through integrated, insight-driven campaigns.…With over a decade of experience in B2B SaaS and media marketing, I specialize in product marketing that bridges market insight with business impact. I develop persona-driven positioning and messaging strategies that resonate with diverse stakeholders. Focusing on enterprise audiences, I translate complex product capabilities into compelling value propositions, enabling sales and customer success teams with the right content at every stage of the buyer journey. I am a data-led storyteller with deep expertise in social listening and market research, crafting high-impact narratives across multiple channels. Supporting product launches, demand generation, and brand-building initiatives, my strength lies in aligning go-to-market strategies with customer needs and business goals, driving measurable growth through integrated, insight-driven campaigns.

Available to hire

With over a decade of experience in B2B SaaS and media marketing, I specialize in product marketing that bridges market insight with business impact. I develop persona-driven positioning and messaging strategies that resonate with diverse stakeholders. Focusing on enterprise audiences, I translate complex product capabilities into compelling value propositions, enabling sales and customer success teams with the right content at every stage of the buyer journey.

I am a data-led storyteller with deep expertise in social listening and market research, crafting high-impact narratives across multiple channels. Supporting product launches, demand generation, and brand-building initiatives, my strength lies in aligning go-to-market strategies with customer needs and business goals, driving measurable growth through integrated, insight-driven campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Luxembourgish, Letzeburgesch

Beginner

Work Experience

Consultant - Marketing & Market Research at Aarsan Americas

January 1, 2025 - Present

Conducted market research in the children's apparel industry including competitive analysis, focus groups, and surveys to deliver actionable insights supporting designers and sales teams for clients such as Costco, Target, and Walt Disney World. Developed B2B email marketing campaigns and social media management for a newly launched apparel brand in the Indian market, driving brand awareness and audience engagement.

Insights Manager at Talkwalker SARL

March 1, 2023 - August 20, 2025

Directed global and regional B2B campaigns to drive lead generation and opportunity pipelines, such as the Social Media Trends 2023 campaign targeting $1.5 million in leads. Developed multi-channel content including blogs, emails, press releases, social media, and webinars to drive awareness, engagement, and lead conversion. Authored Talkwalker Market Pulse newsletter, growing subscriptions by 600% and achieving a 27% open rate. Created account-based marketing campaigns using personalized content and dashboards to acquire new clients and upsell existing ones. Produced industry trend reports across sectors like Fashion, Beauty, Finance, Pharma, and E-commerce, positioning Talkwalker as a thought leader. Performed campaign metrics analysis and optimized content strategies to improve ROI and content effectiveness. Tailored content for markets in the Americas, Europe, Middle East, and Southeast Asia with localized messaging. Collaborated cross-functionally with product, sales, legal, and d

Assistant Manager - Sales Strategy + Insights at Meredith Corporation

February 1, 2020 - August 20, 2025

Directed advertising research across multiple categories including Technology/Telecom, Automotive, Travel, Entertainment, and Pets for Meredith brands in print and digital media. Provided sales and marketing enablement via insights through RFPs, consumer and advertiser analysis, newsletters, and campaign performance reviews to help craft compelling brand narratives.

Marketing Analyst at Hewlett-Packard Ltd.

February 1, 2015 - August 20, 2025

Provided consumer and advertiser brand research through secondary sources, and pre- and post-campaign analysis to support winning pitches.

Marketing Trainee at United Breweries Ltd.

June 1, 2011 - August 20, 2025

Conducted consumer loyalty study identifying drivers of consumer loyalty toward Indian Premier League (IPL) teams for Kingfisher Strong brand. Planned and executed consumer engagement strategies for the Kingfisher Strong brand during the IPL.